The line for the iPad at The Apple Store at The Pier in Atlantic City was a little different than the three iPhone launches that preceded it. People were allowed to wait in the skybridge that joins Caesars to the second floor of the mall. At previous launches customers had to wait outside the mall on the boardwalk, braving cold morning temps. Today's line was in a climate-controlled, carpeted walkway that was quite comfortable, Apple even rolled out a cart with coffee and water for those waiting in line.
Speaking of lines, there were two at The Pier, one for reservations and another for purchases (or standby's in Apple parlance). When I arrived at 8:30am there were about 25 people in each of the lines for a total of between 50-60 people. The crows was generally chillaxing but the anticipation in the air was palpable.
Speaking of lines, the first-in-line honors go to Brian Glasser from New York (left) who arrived at about 5:30am (sans reservation) and to Darren Printz from Millville, NJ (right) who arrived at about 7:00am.
Apple let the first 25 people from the reservations line into the store first promptly at 9:00am. Staffers greeted the first arrivals with their traditional chorus line of clapping and cheering, it's mildly embarrassing but the prospect of getting my iPad outweighted the rah rah session.
Most of the first wave of 25 that entered, myself included, were immediately drawn to the four iPads that were on display. That, and the counter full of reserved iPads waiting against the back wall of the store. Any of the frentic blue-shirted staff was able to "ring up" the purchase but people weren't in a big hurry to get out of there.
I wanted to get home and take some photos and actually spend some time using the iPad this weekend so I left almost immediately after signing on the dotted line. I'm going to take a little time to play with my iPad and I'll be back to swap app stories in a couple of hours.