The Apple Core

Jason D. O'Grady & David Morgenstern

Hot 2011 trend: the iPod nano as a watch

By | January 3, 2011, 10:15am PST

Summary: In case you haven’t noticed, it’s 2011 and people are wearing iPods as wristwatches. It all began when Steve Jobs made a joke about wearing the new, sixth-generation iPod nano as a watch.

In case you haven’t noticed, it’s 2011 and people are wearing iPods as wristwatches. It all began on September 1, 2010 when Steve Jobs commented that an unnamed Apple board member jokingly planned to wear the new, sixth-generation iPod nano as a watch.

Boom, a cottage industry was born.

A lot has happened since I first wrote about the nano-watch trend on November 18, 2010. At that time only a handful of models were announced:

New models include:

Rubber Bands are a new entrant into the quickly-crowding iWatch market designed to be recession-friendly. Retailing for only $10, they come in seven fun colors, and are practically an impulse item. Heck, I’ve paid more than that for a lot of apps. I haven’t had a chance to try one yet but will post something when I do.

My favorite nano-watch is the still-unreleased LunaTik, (read my exclusive hands-on from December 21, 2010) but it’s not exactly a fair comparison because that beauty is machined out of aluminum and costs $70 — the price of all seven Rubber Bands.

One thing’s for sure though, this new raft of watch accessories and the iPod nano being close to being jailbroken means that 2011 is shaping up to be an exciting year for nano owners and watch enthusiasts alike.

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Topics

Jason O'Grady is a journalist and author specializing in mobile technology. He has published six books on Apple and mobile gadgets and his PowerPage blog has been publishing for over 15 years.

Disclosure

Jason D. O'Grady

Jason D. O'Grady is the creator and editor of O'Grady's PowerPage, which has been publishing mobile technology news since 1995. He maintains an advertising relationship with the following legacy advertisers on the PowerPage:

  • Amazon Associates
  • Google Adsense
  • Tekserve
  • Advertising on the PowerPage is brokered by a third-party agency (BackBeat Media) and he recuses himself from these negotiations.

Biography

Jason D. O'Grady

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984.

He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging. He has been a frequent speaker at the Macworld Expo conference and a member of the conference faculty. He also co-founded the first dedicated PowerBook User Group (PPUG) in the United States.

After winning a major legal battle with Apple in 2006, he set the precedent that independent journalists are entitled to the same protections under the First Amendment as members of the mainstream media.

O'Grady is the author of The Nexus One Pocket Guide, The Droid Pocket Guide, The Google Phone Pocket Guide, and The Garmin nuvi Pocket Guide (Peachpit Press), the author of Corporations That Changed the World: Apple Inc. (Greenwood Press), and a contributor to The Mac Bible (Peachpit Press). In addition, he has contributed to numerous Mac publications over the years, including MacWEEK, Macworld, and MacPower (Japan).

When he's not writing about Apple for ZDNet at The Apple Core, he enjoys spending time with his family in New Jersey.

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RE: Hot 2011 trend: the iPod nano as a watch
jackson1984-24316069205748857739440257893812 11th Oct
I experimented with out to subscribe in your own rss provender, but had a china nfl jerseys difficulty which include it to google RA
For instance, the fact that the alarm clock on iOS 4 devices failed miserably when 2011 rolled around?

Or has Apple asked you not to report on this story?
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Liar liar pants on fire!!
NonZealot 3rd Jan 2011
@olePigeon
www.pcmag.com/article2/0,2817,2374971,00.asp

Still not fixed.
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Liar liar pants on fire???
i8thecat Updated - 4th Jan 2011
@NonZealot

Seriously NZ??? Liar liar pants on fire???

Some of us never experienced this so called bug... My alarms worked perfectly on the 1st, 2nd, 3rd, and today... So not fixed??? How bout never broken?

Does that work for you? Or parhaps you wont believe me unless I pinky swear, cross my heart and hope to die...

Grow up loser.
You'll also notice ZDnet didn't report on Windows Phone 7 uploading 50MBs of data at regular intervals, using up peoples' limited data plans and causing overage charges.

Sometimes not all the news makes it here.
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Links please!
NonZealot Updated - 3rd Jan 2011
@olePigeon
Seriously. Now.

Edit: Haha, I just found the link to this. There are a handful of people who aren't sure why their data usage jumped up but it is only a handful and no one thinks this is because MS is doing anything nasty. The iPhone alarm bug however is extremely widespread and was even reported by the Associated Press.

I mean heck, if we are going to go based on a handful of reports, how about this:
discussions.apple.com/thread.jspa?threadID=2705947&tstart=0

Gee, why didn't ZDNet report that Apple caused all iPhones suddenly stopped working?

discussions.apple.com/thread.jspa?threadID=2705761&tstart=0

Yet another dead iPhone!! Apple is killing iPhones!!!!

You guys are so desperate to apologize for every little thing that Apple does wrong that you will pull out the weakest of weak attacks on MS to do it.

iPhone alarms not working was a major story. Yours is a non story. ZDNet should be reporting on major Apple stories, stories so major that even the Associated Press picked up on it.

So the question is: Why isn't ZDNet reporting on this major Apple bug? This is simply further proof that ZDNet bloggers are being paid by Apple to keep quiet on things like this.
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More links for your viewing pleasure
NonZealot 3rd Jan 2011
@olePigeon
www.cbc.ca/technology/story/2011/01/02/iphone-alarm-glitch.html

www.engadget.com/2011/01/03/iphone-alarms-still-not-working-worlds-crashing-left-and-right/

www.foxnews.com/scitech/2011/01/03/apple-iphone-alarm-woes-continue-globe/

www.cnn.com/2011/TECH/mobile/01/03/iphone.alarm/index.html

But on ZDNet we have Jason reporting on Nano watch straps and David reporting on a Kia commercial that shows an iPhone in it. This is ZDNet, a site that is theoretically dedicated to tech news. And this is the Apple "Rotten To The" Core blog. And nothing on this story that was big enough to hit every major news site around the world.

This is inexcusable and the fact that you are apologizing for it is despicable.
  • Flagged
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@NonZealot

I'm glad you're not a zealot; just imagine how wild, inaccurate and hypocritical your posts would be.

I really enjoyed your dismissal of the data usage problem because it was, in your words, 'a handful of people.' Of course, you don't back up that claim. But you really were funny when you wrote that 'Apple caused all iPhones suddenly stopped working.' Aside from the nonsensical grammar, you link showed one, repeat, one user with a locked iPhone.

You zealots are so desperate to disparage Apple that you will pull out the weakest of weak attacks to do it.

By the way, the alarm works just fine today. Liar, liar, pants on fire.
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You are correct
use_what_works_4_U 3rd Jan 2011
@olePigeon
I only use the alarm feature occasionally and did not have it set over the weekend, but this morning my iPhone 3G, fully up to date, worked fine.

Nonetheless it's a stupid careless issue to have crop up and I am disappointed that Apple didn't see this coming and fix it ahead of time. I am glad that I wasn't relying on my iPhone to wake me this weekend.
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@macadam: So this is the new standard of proof?
NonZealot Updated - 3rd Jan 2011
this morning my iPhone 3G, fully up to date, worked fine.

So because it worked fine for you, it is working fine for everyone? I've never been hit with any Windows malware, does this mean that you will support me when I state that there is no such thing as Windows malware?

This iPhone alarm bug is being reported by every single major news outlet in the world. It has not been fixed yet and simply because it is working for you does not mean that it has been fixed for millions of others. Again, unless you are willing to support my statement that Windows malware doesn't exist since this seems to be the new standard of proof that is being presented.

I'll even make it simpler. macadam: Will you state with 100% certainty that the iPhone alarm bug has fixed itself?
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You are putting words in my mouth
use_what_works_4_U 4th Jan 2011
@NonZealot
That's not what I said at all. I said I did not have the problem, not that it did not exist. In fact the majority of my comment is a chastisement to Apple for allowing it to exist.

Nonetheless it's a stupid careless issue to have crop up and I am disappointed that Apple didn't see this coming and fix it ahead of time. I am glad that I wasn't relying on my iPhone to wake me this weekend.

But don't let my words get in the way of your delusion. You repeatedly accuse me of blindly supporting Apple and yet when I criticize them you completely ignore it, despite it being the majority of a (admittedly brief) post! How conveniently zealous of you in your pursuit to spew vitriol at Apple, ZDNet, and now apparently me.
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So Jason, how about an answer?
NonZealot 3rd Jan 2011
Has Apple asked you not to report on this story or are you and David simply incompetent?
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@NonZealot

Perhaps Jason and David didn't experience this bug... I didn't. I had all of my alarms go off perfectly on each day of the 1st, 2nd, and 3rd... I trust that some people experienced it, but not all. And why are you getting your p@nties all bunched up over an alarm bug? Wouldn't Roid malware be something to be truly concerned with.. Not a silly non-issue like an alarm...

Did you have alarms set to take your meds and now you are all whacked out and butt-hurt because you missed your doses?
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@NonZealot But... what does ANY of that have to do with using a NANO as a wrist watch? Gee whiz... stay on topic.
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Watch software
zdnetbtg 3rd Jan 2011
how bout an analysis of NANO watch software. Is there enough to replace the Casio calculator watch I have been wearing for 20 years?
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As far as I know...
olePigeon 3rd Jan 2011
As far as I know, the iPod nano isn't running iOS. However, since it's close to being jailbroken, you just might see some new apps for it. Possibly a Casio calculator app. happy
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No apps to date
use_what_works_4_U 3rd Jan 2011
@zdnetbtg
At this point the Nano hasn't been opened to apps, and it doesn't look like Apple is planning to do that (officially). It's still primarily meant to be a modern walkman.
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appadvice.com/appnn/2011/01/seesee-updated-browse-photos-windows-phone-7-style/

Seems that MS's Metro UI is so good that even iOS developers are beginning to port it over!

PS AppAdvice reported on the iOS alarm clock bug:
appadvice.com/appnn/2011/01/fix-iphone-alarm-clock/

Come on ZDNet, this is embarrassing for you.
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@NonZealot

You're starting to sound desperate.
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@NonZealot
You sound like an obsessed person. I don't particularly care about Apple (or MS, for that matter), but you really sound angry... What's up?
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Yawn...
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@robert_mt_walker@... Agreed.
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I was thinking Apple anticipated this trend to germinate when they thought of the design and clock function in the Nano. It still doesn't make sense to me though, I mean sure it's cooler, but it seems more of a hassle to have a fragile, expensive gadget on my wrists.
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Hmmm, he failed to mention the Wrist Jockey, which actually doesn't seem to have much press so maybe that's why. So far, I have two of them and going to get one more because I just saw they have a pink patent leather version! The others just aren't the look I'm going for (meaning, most of them are clunky or cheap looking).
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I love music and I love watches. So when I read headlines like "Hot 2011 trend: the iPod nano as a watch", I suspect one of two possible sorts of articles to follow: A) A great new idea I'm just going to love or B) a not so great idea being heavily sensationalized and oversold as a means of increasing blog hits and attracting advertisers.

On first reading, this article would appear to be the latter. I'm open to being educated here, so if I'm missing something, please fill me in. But as things stand, aside from the purely trendy elements of this notion, I don't see this catching on in a big, big way, and certainly not long term. How do we see this working?

A) APPLE ACCESSORIZING - Sure, if someone thinks nano's look cool and wants to sport one on their wrist, I'm OK with that. I personally don't find their appearance that compelling, so the "style" angle alone isn't a draw for me. Is there another angle?

B) WRIST BOUND LISTENING - Are we thinking that someone would actually listen to music while wearing their nano on their wrist? Or do we have to pop it off the wrist band for listening? Either way, I don't see this as being particularly amazing. Sure, some folks will go for it, but a hot trend? I don't see it.

I commute by bus 4+ hours a day, and would love a handy way to listen to music without hassling with chords or finding a place to keep the player. But I can't keep track of how many times I've seen mp3 players shoot through the air and make hard landings on the steel or concrete flooring of bus stops or buses as someone snagged their earphone chord on something and yanked the device with enough force to send it airborne. How is wrist born wearing going to help that?

Now, a mp3 player watch with wireless earbuds ... THAT might interest me, even with nothing more than Apple's rather narrow approach to styling to recommend it.
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I'm a reasonably big Apple fan, but the Nano makes a pretty dorky-looking wristwatch. Thing is HUGE. I can't see anyone but a teen-aged girl pulling it off w/o summoning the Fashion Police.
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@dphuff ... Nicely said.
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RE: Hot 2011 trend: the iPod nano as a watch
mcgonegal Updated - 4th Jan 2011
Wouldn't be caught dead in something like that! I'd rather stick my iPhone up my butt and use it as an ass-clock.
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RE: Hot 2011 trend: the iPod nano as a watch
jackson1984-24316069205748857739440257893812 11th Oct
I experimented with out to subscribe in your own rss provender, but had a china nfl jerseys difficulty which include it to google RA

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