iPhone tops RAZR in sales; twice as reliable as Blackberry

iPhone tops RAZR in sales; twice as reliable as Blackberry

Summary: Market research firm NPD has announced that the iPhone 3G was the leading handset purchased by adult consumers in the U.S.


Market research firm NPD has announced that the iPhone 3G was the leading handset purchased by adult consumers in the U.S. during the third quarter of 2008. The move strips the top dog title away from the previously top-ranked Motorola RAZR and puts an end to the RAZR's three-year run atop the market according to AppleInsider.

So that makes the list:

  1. iPhone 3G
  2. Motorola RAZR
  3. Research in Motion Blackberry Curve
  4. LG's Rumor
  5. LG enV2

"The displacement of the RAZR by the iPhone 3G represents a watershed shift in handset design from fashion to fashionable functionality," said Ross Rubin, director of industry analysis for NPD. "Four of the five best-selling handsets in the third quarter were optimized for messaging and other advanced Internet features."

The news comes just weeks after Apple announced that Apple outsold Research In Motion (RIM) in revenue (not units) last quarter after just 15 months in the market. Apple is now the world’s third largest mobile phone supplier, again in revenue, not units. The breakdown is:

  1. Nokia $12.7 billion
  2. Samsung $5.9 billion
  3. Apple $4.3 billion
  4. Sony Ericsson $4.2 billion
  5. LG $3.4 billion
  6. Motorola $3.2 billion
  7. RIM $2.1 billion

Update: TechCrunch is reporting that the iPhone is twice as reliable as the BlackBerry after one year of ownership, according to a new study by SquareTrade. SquareTrade looked at the failure rates of 15,000 phones covered under its plans and stated that the malfunction rate for iPhones after one year is 5.6 percent, compared to 11.2 percent for the BlackBerry and 16.2 percent for the Treo. The full report is available at the SquareTrade site.

Topics: iPhone, Apple, Hardware, Mobility

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  • Twice as reliable as the Blackberry?

    I've never had a problem with my Blackberry. So to be twice as relieable means...?
    • it's based on failure rates.

      it's surprising to me because i own an iphone and have had it switched out by apple twice, once for a hardware problem and once for software. my girlfriend has had the same experience for 2 different problems. So we've had a total of 6 different iphones in the house over the past 1.5 years!

      not that i don't like the phone a lot--i do. and apple's customer service has been excellent, replacing the phones both within the warranty period and after it expired--and providing an additional 90 days warranty on the replacements.
    • I was wondering about the reliabilty of the study

      [i]SquareTrade randomly selected 6,678 BlackBerry, 5,651 Treo, and 4,902 iPhone handsets[/i]

      With a higher sampling, you recieve more precise data. Should not the selected phones for the study have been at the same amount?

      Plus, "The Blackberry" could be one of several models, with one particular model having a much higher failure rate as opposed to the other models that may actually be lower then the iPhone.

      It is like saying the Ford Focus has a much smaller failure rate then Chrysler.
      • The selected phones should NOT...

        be at the same amount. To make valid comparisons, the
        numbers sampled must be representative of the total pool.

        With all surveys of less than the total number, there is a
        margin of error. While you are correct that a higher sampling
        will have a smaller margin of error, it's inappropriate to have
        [b]different[/b] MOEs (MsOE?) for the different devices.
        • He has a point on the generic "Blackberry" question

          By comparing the single iPhone product against an entire line of Blackberries.

          I think it would have been better to see what each model comes in at reliability wise.
          • I agree.

            On the other hand, we don't know how many Blackberry
            models were included in the study.

            This is a study of this one company's experience as a
            warranty provider, and they may not cover all Blackberry

            It would have been nice to know which models were included.
      • This "survey" is junk.

        You hit the nail on the head. I was just getting ready to post exactly what you did re: the quanitity and diversity sampled. I also liked the "Ford Focus VS Chrysler" example.

        I think the iPhone is a great device, as are most BB products. Apple should hire a survey company that polls "people that hack their iPhone to get all of the great features VS everyone else in the world that is happy with their BlackBerry."
  • RE: iPhone tops RAZR in sales; twice as reliable as Blackberry

    I am on my 3rd 3G iPhone because of unexplained crashes (I don't hack or add applications to my iPhone) The battery indicator works sometimes, dropped calls are common, having to make an appointment at the "Genius" bar at Apple takes at least 2 hours and they are not "genius". I believe the report is "Bogus"! I call it "smoking the Apple weed".
    • Point - Counterpoint

      I am on my first iPhone 3G. I add every application out there. My battery indicator is flawless and the battery life is good. I have NEVER had a dropped call. Make an appointment in advance for the Genius bar and you won't have to wait. I would agree that they are not geniuses but were they cordial to you and solved your problem? That is consumer satisfaction.

      I agree with another ZDNet blogger who wrote:
      'The king is dead! Long live the king!'

      You Apple haters are really priceless but as has been pointed out, the only people who post negative things about their iPhone (if they really own one) are the handful who have had problems. We who have had no problems just sit back and contently use the best smart-phone on the market.

      If you are so paranoid that a major survey is bogus, then you are smoking something. I don't smoke anymore but that Apple weed must be some pretty good stuff. You better switch to that for your own mental health. :-)
      • Just to point this out

        [i]We who have had no problems just sit back and contently use the best smart-phone on the market.[/i]

        Well, no sh!t. People who use other types of phones and have no problems probably don't complain about those non-existent problems, either, genius.
        • Bitter much?

          You do love to attack me, don't you.

          That was a little sarcastic hit which really meant:

          Get an iPhone and you too can have inner peace. :-)
    • I don't believe you

      WE have over 20 iPhones and have has zero problems with
      any of them. We had 15 Blackberrys and 3 kept failing until
      replaced. The wear rates were significantly higher on the

      Just Apple Bashing again. (or smoking the RIMWeed!)