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iPhone U.S. sales jump from 19% to 28% in Q1 2011

Summary: The NPD Group notes that iPhone sales jumped from 19 percent in Q4 2010 to 28 percent in Q1 2011. A big part of Apple's 9 point jump is attributed to sales of the Verizon iPhone.

Jason D. O'Grady

By for The Apple Core |

The NPD Group's Mobile Phone Tracker for Q1 2011 notes that iPhone sales jumped from 19 percent in Q4 2010 to 28 percent in Q1 2011.

According to the report, a big part of Apple's nine point jump can be attributed to sales of the Verizon iPhone in the quarter.

"Apple and Verizon had a very successful launch of the iPhone 4, which allowed the iPhone to expand its market share that was previously held back by its prolonged carrier exclusivity with AT&T," said Ross Rubin, executive director of industry analysis at NPD. "While some of that growth came at the expense of Android operating system (OS), Android models still accounted for half of all smartphones sold in the quarter."

More data from the NPD report.

Sales by mobile OS in Q1 2011:

  • Android - 50% (down from 53%)
  • iOS - 28% (up from 19%)
  • Blackberry - 15% (down from 19%)

Largest handset brands in the U.S.:

  • Samsung - 23%
  • LG - 18%
  • Apple - 14%
  • HTC, Motorola and RIM followed

Top five mobile phone handsets for the quarter:

  1. iPhone 4
  2. iPhone 3GS
  3. Motorola Droid X
  4. HTC EVO 4G
  5. HTC Droid Incredible

For the first time, smartphones accounted for more than half of all mobile phones sold in the US (54%).

Topics: iPhone, Hardware, Mobility, Smartphones

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29 comments
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  • Lets see if Apple will be able to continue the trend against Android or at

    ... least maintain the status quo in the Q2 2011.

    It will be very hard for Apple since there are countless super-cheap Android phones, with cheap hardware and without/or with cheap contracts.
    DDERSSS
    Reply Vote

    • RE: iPhone U.S. sales jump from 19% to 28% in Q1 2011

      @denisrs
      Totally agreed.
      Ram U
      Reply Vote

      • Thanks for the answser about develoment for Bada, by the way

        @Rama.NET: Bada 2.0 promised to be as good as Andoid or iOS, so you might want to by a phone with it. The market there is quite big for app development.
        DDERSSS
        Reply Vote

      • RE: iPhone U.S. sales jump from 19% to 28% in Q1 2011

        @denisrs
        Good suggestion. I will try.
        Ram U
        Reply Vote

    • RE: iPhone U.S. sales jump from 19% to 28% in Q1 2011

      @denisrs
      1 iPHONE! 50 different kinds of Android phones... Androis is just software.... of course it will take over unless msft or bb or even HP can stop it. With Apple you pay for the hardware and software experience...
      Hasam1991
      Reply Vote

    • Translation: Apple will continue to make gobs of

      money and everyone else will be living on razor thin margins. And Droid fans will continue to say droid rules because it will be on more phones.
      fr_gough
      Reply Vote

      • RE: iPhone U.S. sales jump from 19% to 28% in Q1 2011

        @frgough@...
        :D
        Ram U
        Reply Vote

    • RE: iPhone U.S. sales jump from 19% to 28% in Q1 2011

      @denisrs Except they're not buying the Super cheap phones for the most part, they're buying the 4G phones...

      Here's an example, 7 of my family members got new phones in the past 3 weeks, here's how they broke down...

      1 HTC EVO 4G White
      1 Samsung Epic 4G
      1 HTC Evo Shift 4G
      3 HTC Thunderbolts W/ LTE
      1 Original Droid (okay, this was a hand me down)

      My wife and I bought 2 Thunderbolts everybody else went and bought their phones on their own. Even though they had no obligation to go to or stay with Sprint they selected that network for the 2nd best coverage, lowest price and Wimax Phones.

      Let's face it, you think the iPhone 4 is the best quality phone on the Market and there really isn't any data that shows it is better than the build quality of phones like the Thunderbolt... To you, it's what you like and that's fine but don't assume it is all just Cheap Crap because it isn't (Crud, some of those Samsung Screens cost more than $500 to replace).
      slickjim
      Reply Vote

      • RE: iPhone U.S. sales jump from 19% to 28% in Q1 2011

        @Peter Perry Citing my own family's cellular purchases:

        My cousin, younger sister, and I have iPhone 4 and enjoy them.

        My older sister, brother in law, nephew, wife, and daughter have iPhone 3G. All of them love their iPhones and are considering the iPhone 5 when it comes out based on Apple's track record of introducing new products and their own experiences with their iPhones.

        On the flip side I have a few friends who love their Android devices... and if Android was out when I went from my crappy old WM device I'd likely be as much as an Android advocate as I am an iPhone advocate.

        Personally I'm waiting until there is an iPhone that is 4G capable and upgrading then as I'm not one who has to have the latest iPhone model - I stopped that habit when I left Nextel (after the Sprint takeover). I'm not knocking Android or Android devices so much as I'm anti fanboy and anti FUD... no matter what their stripe and you've come across as a massive Android fanboy who is unwilling to see anything at all good about the competition or those who use the competitor's products and tends to parrot the ABAer line.
        athynz
        Reply Vote

    • RE: iPhone U.S. sales jump from 19% to 28% in Q1 2011

      The most important thing to note in these figures is it is the first time Android's smartphone share has fallen since it started gobbling up market share.<br><br>Apple grew their share 9 points or 47% from 19% to 28% while Android fell 3 points or 6%.<br><br>It certainly agrees with the fact that Android activations have now started to plateau as can be seen here:<br><br>May-June 2010: +60% per month<br>June-August 2010: +12% per month<br>August-December 2010: +11% per month<br>December-April 2011: +4% per month<br><br>Part of the plateau is because total sales have grown larger. However, even in unit terms the growth rate has slowed considerably:<br><br>May-June 2010: +60,000 daily units per month<br>June-August 2010: +20,000 daily units per month<br>August-December 2010: +25,000 daily units per month<br>December-April 2011: +12,500 daily units per month<br><br>ComScore just this week reported that iOS as a whole has a 59% larger market share than Android in the USA and a 116% larger share in Europe.<br><br>Also, the iPhone grew the most of any manufacturer in the wider cell phone market with sales up 119% from last quarter according to IDC.<br><br>Now that the iPhone is finally available on Verizon, (and with China's iOS hunger growing at breakneck speed) it looks like the balance of smartphone sales is swinging back towards Apple. We'll just have to see if that continues next quarter<br><br>-Mart
      marthill
      Reply Vote

    • RE: iPhone U.S. sales jump from 19% to 28% in Q1 2011

      @denisrs Who cares if they don't? The biggest losers are going to be any phone that is not Droid or iOS based... RIM, etc. Your focus is simply anti-Apple or probably anti-whoever-is/was-on-top. Choice is good. At what point would you want to see all competition be eliminated (assuming that could be possible)? Competition breeds innovation which is good for all.
      jokila
      Reply Vote

  • RE: iPhone U.S. sales jump from 19% to 28% in Q1 2011

    So the Android phones are divided up between several manufactures. Hence, each manufacture that makes an Android phone gets a cut of the 50% of the sales in that mobile OS category. Only Apple makes iOS phones so if 28% of the phones sold had iOS how is Apple only making 14% of the phones sold.

    Just asking.
    YaBaby
    Reply Vote

    • 14% is among all kinds of phones, not among smartphones

      @YaBaby: and 28% is Apple's share only among smartphones.

      Globally, Apple's share among phones is just slightly above 5% since there the likes Nokia etc, which are less visible in the USA.
      DDERSSS
      Reply Vote

      • RE: iPhone U.S. sales jump from 19% to 28% in Q1 2011

        @denisrs,

        Well that makes sense. The first set of statistics is "Smartphones" only, the second set of statistics is "All types of phones".

        So is "Top five mobile phone handsets" drawn from all phones or are we back to just "Smartphones"
        YaBaby
        Reply Vote

      • RE: iPhone U.S. sales jump from 19% to 28% in Q1 2011

        @YaBaby
        Last time when I checked, Nokia is not limited to features phones and they sell Smartphones that are being sold all over the world and like @denisrs said they may not have prominent consumers within USA.
        Ram U
        Reply Vote

      • RE: iPhone U.S. sales jump from 19% to 28% in Q1 2011

        @denisrs, Rama.Net,

        Thanks for the help. I think this article would have been a bit clearer if the author had taken a bit time with the category headings.
        YaBaby
        Reply Vote

  • RE: iPhone U.S. sales jump from 19% to 28% in Q1 2011

    While a 9 point jump is less than I personally expected it's still not too shabby... and shows that the viPhone did affect Android devices sales somewhat.

    Nice job on Apple having the top 2 mobile phone handsets and it's nice to see the adoption of smartphones in general increase.
    athynz
    Reply Vote

    • that's near 50% growth. Also Q1 stats miss out on Jan. Verizon sales

      @athynz

      19 to 28 is near 50% growth

      the NDP poll was also for Q1 which probably missed out more than a month of iPhone Verizon sales as Verizon only started iP sales sometime in february.

      tim cook previously has said that in EVERY market iPhone has moved into multiple carriers it has gained market share.

      1) iPhone is still not on T mobile or Sprint
      will gain share if they get on it

      2) Verizon does not have the 3GS which being cheaper is a hot seller.
      Davewrite
      Reply Vote

      • RE: iPhone U.S. sales jump from 19% to 28% in Q1 2011

        @Davewrite Tmobile is getting the White iPhone 4 but unfortunately, it still will be 3G only so other phones will outsell it.
        slickjim
        Reply Vote

  • RE: iPhone U.S. sales jump from 19% to 28% in Q1 2011

    Again a day late! Stale news about Apple only at the Apple core. Elsewhere in Zdnet, you can read this news earlier. Wassup dude?
    browser.
    Reply Vote
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