It's Official: The Beatles arrive on iTunes (updated)

It's been one of the oldest Apple rumors that I can remember: "The Beatles are coming to iTunes" goes the refrain, but it never seemed to happen.

Today it happened. Although Apple isn't announcing it until 10am PT/1pm ET, the Beatles complete back catalog is now available on iTunes.

Individual albums are now available for $12.99 each while a box set of The Beatles' entire work is available for $149 that includes all of The Beatles studio albums as well as the Past Masters collection. The remastered box set includes iTunes LP with mini-documentary features on each of the studio albums and a video of the band's first U.S. concert at the Washington Coliseum in 1964.

Apple Corps, EMI and Apple today announced that the Beatles, the most influential and beloved rock band in music history, are now available for the first time on the iTunes Store (www.itunes.com). Starting today, the group's 13 legendary remastered studio albums with iTunes LPs, the two-volume "Past Masters" compilation and the classic "Red" and "Blue" collections are available for purchase and download on iTunes worldwide as either albums or individual songs. Fans can also get a special digital "Beatles Box Set" featuring the "Live at the Washington Coliseum, 1964" concert film, a worldwide iTunes exclusive which captures the Beatles' very first US concert.

Will you buy it?