Lenovo parodies MacBook Air commercial

Lenovo parodies MacBook Air commercial

Summary: This video, being circulated to Chinese contract manufacturers and component suppliers, parodies the MacBook Air "manila envelope" television commercial. It's apparently the work of Lenovo (at least according to Fake Steve) who's trying to "coast on our momentum and pretend they're as cool as we are when it comes to design.

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This video, being circulated to Chinese contract manufacturers and component suppliers, parodies the MacBook Air "manila envelope" television commercial. It's apparently the work of Lenovo (at least according to Fake Steve) who's trying to "coast on our momentum and pretend they're as cool as we are when it comes to design."

Tag line "We don't add stuff on. We build it in."

Topics: Apple, Hardware, Laptops, Lenovo, Mobility

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19 comments
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  • Very well done spot...

    This is an excellent piece of marketing from Lenovo. They should be commended, maybe handed an award or something.

    I am certainly going to share this with all of my Apple loving, black turtleneck wearing friends.
    BFD
  • That is AWESOME!!

    And oh so true! HILARIOUS!!! :)
    NonZealot
  • Great advertisement.

    A really good parody. They should use it as their TV
    commercial. Now if they could only put that much thought
    into the aesthetics of the machine, it really would be a MBA
    killer and push Apple that much harder to improve its
    machines. I love competition and I definitely love parody and
    satire. Good work Lenevo, if you did in fact make it.
    A Grain of Salt
  • RE: Lenovo parodies MacBook Air commercial

    I owned an IMB Think Pad for a long time and I really liked it. It was small, leight weight, powerful, etc. BUT...I now have an Air and LOVE it. I wouldn't go back for anything.

    All that add-on stuff I never need when on the road. I have a Mac Pro for home, and my Air is brilliant for what it is intended to be...PORTABLE.

    Imagine22
    Imagine22
    • I used to own a MacBook Air

      I owned an MacBook Air for a short time and I really liked it. It was small, light weight, powerful, etc. BUT...I now have a Lenovo ThinPad X300 and LOVE it. I wouldn't go back for anything.

      All that add-on stuff I ALWAYS needed when on the road, in a plane, places without WIFI - it ain't there. I have a Dell XPS 720 H2C running Windows Vista at home (awesome), and my ThinkPad is brilliant for what it is intended to be...USABLE and PORTABLE.

      Imagine_less
      Martin_Australia
  • Whats with all the wires??

    I mean, serious, I see an optical drive plugged in (and its not even Apples), and a bunch of usb cables that plug into nothing? I mean 1 USB port does suck, but the commercial is taking it kind of far. I cant recall the last time I used 2 usb ports on my MacBook. Mouse is blue tooth, sometimes I use a thumb drive, print over the network.

    Its a neat commercial, I just find that its trying to hard.
    Stuka
    • Do not Apple's commercials "take it kind of far"

      May people (on both sides) agree that the PC/Apple guy commercials overstate it quite a bit; Apple is just as guilty of it as this one is

      It's called advertising.
      GuidingLight
    • Not too sure...

      ...I'm guessing it's what you'd have to plug in to bring the MBA to the same level of connectivity as the Lenovo (card readers, extra usb, DVD etc.)

      Just a guess, probably wrong.
      Ben_E
  • Too funny!

    See Jason we all told you that, once you added all the extra stuff you need to carry about with the MBA, you would need a bigger envelope (or DHL packing box!).
    Scrat
    • Thrilled that you understand

      "the extra stuff you need"

      I would think that is quite right. If you need that you would need a bigger envelope. Mind you, if you needed all that you probably wouldn't buy a MBA. But, you are right, it comes down to needs.
      A Grain of Salt
      • Boy did you miss the point!

        The point is with Lenovo you get the choice. With Apple you have to buy a bunch of add ons. Which do you think is the better value?
        ShadeTree
        • Well, the Apple is cheaper. (nt).

          (nt)
          A Grain of Salt
  • I like Mac's and even I find this a well done spot...

    They should run it :)

    I'm a Mac Fan though I don't own any right now, and this does show how badly Jobs missed it with the MacBook Air.
    BitTwiddler
  • Funny ad

    Almost funny enough to make you forget the thinkpad looks
    like an ugly piece of burnt square pan pizza crust.
    frgough
  • RE: Lenovo parodies MacBook Air commercial

    And they are spot on.
    rhon@...
  • spot on

    Spot on I like Macs but when I held the airbook it felt like a
    toy.
    rhon@...
  • RE: Lenovo parodies MacBook Air commercial

    MacBookAir and Lenovo are slated for different people on different OSs.
    However you can't run Mac OS X on Lenovo and you can't run MS Windows on MacBookAir (except in virutaliztion). I don't think that BootCamp runs on MacBookAir.
    I used to be an MacBookAir type person well before Apple introduced MacBookAir. In the early 2000's had two workstations, one at work and one at home, and I would have my small laptop (Dell at that time) which I would do some work during commuting. When I got to work or home I would sync my laptop to my workstation so I could continue my work. The Dell didn't have built-in CD or many other ports (ie Serial and Parallel port) but it did have a ethernet port (which is missing from the MacBook Air) and wireless card (which was useless at work which didn't allow any form of wireless access) and a 12-inch screen. The Dell was small (12-inches at it longest point and about 1-inch thick) and light (about 4 pounds) so I like that in an era where standard laptops were large (I think a 14-inch display was about 16 at the widest point and about 2-inches thick) and weighted about 9 pounds. I did miss having the CD/DVD built-in for long trips and the battery life with the external CD/DVD player was less 2 hours.
    Again this the commericial comparison is like Apples (no pun intended) and oranges.
    phatkat
  • RE: Parody means you're in 2nd place

    Sure, it's a funny ad, but the problem with parody is that you are responding, not leading. It's so easy to criticize and make fun of others, whether in marketing or on the playground. It's far more difficult - and more admirable - to innovate and raise the bar, and capture the public's imagination. Besides, when you see that butt-ugly, run-of-the-mill black Thinkpad coming out of that envelope, it just reinforces how stodgy Lenovo is, and reminds the viewer that because their products are so un-innovative, all they can do is respond to leaders such as Apple!
    mfisher@...
  • RE: Lenovo parodies MacBook Air commercial

    I am a Mac fan, but really enjoyed the parody and thought
    it was hilarious.

    What is equally laughable though, is Lenovo claiming that
    the X300 is an ultraportable.

    At 0.94" thick, it is just about as thick as any other 13" PC
    on the market, including Apple's Macbook.

    A reviewer from CNET compared the thickness of the X300
    to the Macbook Air and concluded that a fairer comparison
    would be with Apple's original Macbook.

    http://reviews.cnet.com/laptops/lenovo-thinkpad-
    x300/4505-3121_7-32864938.html

    When Lenovo can get their portables as thin as the
    Macbook Air and still retain all of those features, then they
    will have something to brag about.
    REunson