Live from the Adobe C3 launch event

Live from the Adobe C3 launch event

Summary: New York -- I'm at Adobe's Creative Suite 3 launch event here in Soho and the program just started. Adobe CEO Bruce Chizen addressed the crowd at the sleek Skylight studio on Hudson street.

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Adobe Creative Suite 3New York -- I'm at Adobe's Creative Suite 3 launch event here in Soho and the program just started. Adobe CEO Bruce Chizen addressed the crowd at the sleek Skylight studio on Hudson street. President and Chief Operating Officer, Shantanu Narayen is now on stage talking about the future of publishing.

John Loiacono, Senior Vice President, Creative Solutions Business Unit, is on stage now introducing the new product updates (80+ million lines of code) and a couple of products that they haven't launched previously. He's talking about LiveColor in Illustrator on the online service called Kuler. InDesign allows you to place photos, graphics and text more easily. Dreamweaver has seemless integration with Photoshop and Illustrator. Flash is much more integrated throughout the suite. And of course, there's Premiere, Premiere Pro and After Effects.

Design, Web and Production suites are up now. Each has a Premium and a Standard edition. Product demo now... InDesign is being demod as part of the Design Premium bundle by Ginna Bladasarre. The Kuler widet for OS X is pretty impressive.

Moving onto a demo of Web Premium by Greg Rewis. Fireworks is not dead, it has a brand new role, as a prototyping tool for Web sites and rich Internet applications. The Web premium demo is pre-empted by a 20 minute intermission while a video static problem with the two large projectors is being debugged. Adobe was quick to point out was a hardware problem.

Production Premium bundle and After Effects are being demod by Bob Donlon. The demo wrapped up and the crowd has disbursed to the rest of the room to mingle and watch individual product area demonstrations.

My photo gallery is now posted.

You can view the launch event live via the Adobe Webcast.

Topic: Software Development

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6 comments
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  • Can mac users get everything?

    We use everything: Indesign, photoshop, illustrator plus dreamweaver, fireworks,
    flash but there doesn't seem to be an upgrade bundle that includes everything. Is
    that right?
    paulaaa2
    • RE: Packages

      The only package that includes all those (for Mac or Windows) is the Master Collection. Basically it seems Adobe has determined there is a distinction between web-focused designers and print-focused designers, as InDesign and Fireworks aren't together in any package except the largest. That being said, there's nothing stopping anyone from picking up the Design Premium and purchasing Fireworks separately (though if purchasing full retail versions and not upgrades, that's almost the cost of the Master Collection.)
      JakAttak
      • Well I do think its pretty inflexible...

        The master collection is of no use to a Mac shop, as it has a whole bunch of windows
        video products. We are, for better or worse, in the habit of using mainly fireworks
        for web work, and dipping into InDesign for the odd print job we do for clients: they
        are the two our design really wants.

        I was feeling slightly on the back foot with all the puff about the need to integrate
        web and print, being primarily a web design place, but they don't seem to reflect the
        puff in the packaging... its a step backwards.
        paulaaa2
        • Not Just PC

          >The master collection is of no use to a Mac shop, as it has a whole bunch of windows video products<

          Those video products are Mac-compatible again (premiere, encoure, etc.) The only apps that are strictly PC now are a couple of production add-ons that arent' even full apps.
          JakAttak
    • CS Design Premium does it

      Indesign, Illustrator. Photoshop (extended - the new premium version), Acrobat pro, Dreamweaver, Flash pro, and the usual CS extras. You don't Fireworks with all the above

      Upgrade from CS1 is $600 and from CS2 is about $450. Full version is about $1800.

      If you don't need the web stuff (or the latest version) and teh fancy extended Photoshop the Cs Standard is $1200 full and $400 from CS1 and about $240 from CS2
      j.m.galvin
  • On the tredmill again... sorta like road but not exactly.

    Come on, why do i have to upgrade, the last version is from last year. Yes i know people can make leaps and bounds, but some of these software companies need to actually put out updates instead of new software. They need to understand that security fixes may be considered updates but they are not actual software improvements that assist the user in performing new tasks.
    Been_Done_Before