Live: Philip Schiller keynote at Macworld 2009

Live: Philip Schiller keynote at Macworld 2009

Summary: Bookmark this page for live, real-time coverage of the Philip Schiller keynote at Macworld Expo 2009.


This page is the live, real-time coverage of the Phil Schiller keynote at Macworld Expo 2009. It is presented in reverse chronological order. Read from the bottom up if you prefer to start from the beginning.

See other live coverage from CNET News, Engadget and TechmemeSee live photo gallery of event too.

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10:31 a.m. PST: Schiller kicks last Macworld keynote to Tony Bennett. "The best is yet to come." Bennett performs stage right on a slide-out stage.

10:25 a.m. PST: "One last thing," says Schiller. iTunes time. 75 million credit cards account on file, 6 billion songs sold, No. 1 channel in the U.S....Three things new. Price (three tiers starting in April--99 cents, 69 cents and $1.29). What is this Taco Bell. iTunes Plus is the second thing with 256 Kbps encoding and 8 million songs DRM free starting today. Big applause.  10 million songs DRM free by end of quarter (bigger applause). iTunes now also allows purchase over 3G--not just Wi-Fi. Same price and selection. iTunes over 3G starts today.

10:22 a.m. PST: Here's the line on the 17 inch MacBook Pro:

  • $2799 2.66 C2D, 4GB, 2 GPUs, 320GB HDD;
  • Starts shipping in late January;
  • Environmental report card: EPEAT Gold 2009

10:20 a.m. PST: So what exactly do I do after 1,000 recharge cycles. Leave it to Apple to spin a fixed battery. Pass the Kool-Aid. Schiller says the battery lifespan is five years. Schiller gets applause for battery but it's 5 out of 10 on the applause-o-meter. Schiller says there will be less batteries thrown away.

10:15 a.m. PST: Schiller steals Jobs' line and says "one more thing" as he mentions a 17 inch MacBook Pro. Schiller said it quickly. The MacBook Pro will be unibody aluminium (no surprise), will be .98 inches (world's thinnest) and 6.6 pounds (the lightest for 17 inches. it also has a 1920 x 1200 screen with $50 anti-glare option. Death to the glossy and my prayers have been answered. However, there's the "integrated battery connector" when showing the side ports and referring to the LED battery gauge. Schiller confirms the fixed battery on the 17 inch MacBookPro. Other details: Up to 8GB RAM, 9400M with 512, both GPUs built in, SSD option. Battery is the most important feature though.  Battery lasts up to 8 hours and 1,000 recharge cycles without adding to weight or size.  There's a 40 percent larger battery since Apple made it fixed. The battery has custom shaped cells an lithium polymer.  The lifespan of the battery is supposed to be three times longer than the industry average.

10:09 a.m. PST: Some clarity on iWork pricing. For now it's a free beta but will be a new fee-based service at some point. No word on iPhone editing.

10:05 a.m. iWork 09 available now. And ship today. Will run you $79/$99 or $49 with new Mac. You can also upload docs, notify others and share documents at's the cloud thing folks were talking about. You can download a copy in multiple formats. Schiller goes into a live demo of, which isn't live by the way. Schiller demos iWork and the following functionality:

  • Doc sharing even with people without iWork (which is a lot of users);
  • Email recipient notification;
  • Autocomplete address book;
  • Leaving notes in a document.

We don't know the price yet. C'mon Phil is this part of MobileMe?

10 a.m. PST: Schiller goes into Pages, the word processor. It obscures the rest of your desktop to block distractions and offers something called Dynamic Outlining. Mail Merge with Numbers (the spreadsheet). There's support for formulas and bibliographies. Overall there are 40 new templates. Schiller also demos Numbers, the spreadsheet--more formulas, charts and functions (yawn). I think I hear crickets chirping. Nothing like a spreadsheet to lose the audience. Let's face it Numbers is pretty dry. Templates are beautiful though.

9:55 a.m. PST: Schiller goes onto the next big topic--iWork 09. Schiller is using Keynote to present. It has a magic move transition between slides. This Magic Move thing is the first part of the demo. The second item is ObJect Transitions. Schiller transitions from Bush to Obama for some cheap applause. Chart Animations is another feature. There's etched metal, wood, concrete, brushed canvas and Venetian among others. The real kicker: You can use your iPhone as a remote to control your presentations with a flick. It'll only cost you 99 cents Schiller quips.

9:50 a.m. PST: GarageBand gets loud applause--6 out of 10. iLife will run you $79 for upgrade and $99 for family pack.

9:47 a.m. PST: GarageBand 09 is next up with new guitar effects, but Schiller says the true breakthrough is teaching people to play an instrument. There's an instructor in an HD video that splits the screen with the actual instrument. You chord progressions and other items. The piano teaching is impressive. Nine basic lessons for guitar and piano are free. You download them. And there are artists enlisted to teach you to play the songs. Artists include John Fogerty for guitar; Sting (to teach you to play Roxanne); Sarah Mclaughlin; Norah Jones among others. The feature is called "Learn to Play" in Garage Band and has a built-in store. Artist lessons are $4.99 each for lyrics and notations as well as practice and the story behind the song.

9:41 a.m. PST: iMovie demo wraps up. Schiller: "I'm so impressed that I edited that myself (laughs)."

9:38 a.m. PST: Clip effects get a nice round of applause. There's also automatic map animations, themes and new titles. There are five new themes. "Photo album" demoed.

9:33 a.m. PST: The biggest feature of the iMovie demo is a drag and drop interface that is very easy. There's a decent amount of cheering for the new features. Overall though, the crowd is pretty quiet. Polite applause for the software features.

9:30 a.m. PST: Schiller now goes into iMovie 09, which now allows you to see edits up close and provides a precision editor. There's a timeline that has and expanded view. When video is dragged into the timeline contextual menus pop up when you drag and drop clips. There is also auto video stabilization. Time for live demo of iMovie from Randy Ubillos, the developer and chief architect of iMovie.

9:25 a.m. PST. Schiller does a demo of Faces--you can create a smart album called "our family." Add to the family and the faces constantly update. Schiller then adds location based information to iPhoto.

9:20 a.m. PST: iPhoto is also getting a slideshow theme feature. Uses Facial recognition to position pictures in the center of the frame. Shadow feature draws oohs and ahs from the crowd. Pretty slick. Naturally all of this syncs to the iPhone. There's also a new Travel Books theme. Schiller says you can use geotag data to add maps to your books. All done automatically. Schiller goes into a live demo of iPhoto 09.

9:15 a.m. PST: More on iPhoto. iPhoto is taking a serious leap ahead of Aperture and there's new support for Facebook and Flickr. That way other folks can name people you haven't tagged. It syncs back to your iPhoto library from Facebook (that's cool). The Flickr button supports the geotags from iPhoto.

9:11 a.m. PST: This Faces feature is pretty cool. It can find a person's snap shot and detect faces across multiple photos to confirm it's "Liz." It learns as you go along.  Places is the next feature. Places brings up a map with pushpins and reads embedded geotags in your photos. iPhotos then decodes the geotags and gives it a proper place based on lat/long. From there you add locations to your database of photos. Neat stuff.

9:08 a.m. PST: Schiller says there are 9.7 million Macs sold in fiscal 08. Says: "I assume you want to hear about new things today." He has three things. A new version of iLife, a new iPhoto, where you can look at photos by event and a new feature called Faces.

9:05 a.m. PST:  Schiller is on stage. Blue oxford and jeans. Talks about the stores, notably the ones in Beijing and Munich as well as Syndney. 3.4 million people a week visit the Apple stores.

9:03 a.m. PST: A few VIPs spotted. Al Gore, Tim Cook and Bertrand spotted.

8:59 a.m. PST: Silence all cell phones. No VIPs to be found.  Welcome to Macworld 09. We're almost underway.

8:57 a.m. PST: I'm sitting in a middle seat in the first section of seats from the sage. Press to the left (and most of them are on MacBooks). VIPs to the right. There's no sign of Steve Jobs in the VIP seats. Looking for Google execs... Fake Wi-Fi networks abound. My favorite: "Look under your seat."

8:54 a.m. PST: IDG employees look at the fact that I didn't get trampled and refrain: "We're better organized this year." I kinda doubt it. More music playing. Looks like we'll start on time.

8:52 a.m. PST: I didn't get trampled and no one ran to the seats. In and seated. While there are a lot of people it's much more civil in the crowd this year.

8:41 a.m. PST: Waiting to get into the event. Buzz was lacking and there wasn't as much pushing, which I guess is a good thing.

More Coverage:

Philip Schiller's Macworld keynote detail just got easier

Macs vs. PCs: Is it still a 'tax' if users happily pay a premium?

Apple’s Jobs being treated for ‘hormone imbalance’; Will remain at helm

Video: Is Steve Jobs slowly passing the baton?

Jason Perlow: Pondering Apple in a post-Jobs world

Topics: Government, Banking, CXO, Government US, Hardware, IT Employment

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  • Wow, I couldn't have asked for More.

    Way to go Apple. You really delivered the goods this year. I haven't been this thrilled since Metallica sued Napster.

    All the excitement and more.

    That was more thrilling than the cool looking Alien at the end of the movie Contact.
  • Schiller says there will be less batteries thrown away.

    So now if the battery goes bad you throw the whole computer away? Or do you take it to your Apple store and pay someone to take it apart and put in a new battery for you (as opposed to that primitive old way where you saved the labor charge and swapped the batteries yourself)? Wow, that makes sense.
    • no, actually....

      A) The battery is supposed to last the usual lifetime of the
      laptop. They are rated for 1000 charges. If it goes bad
      prematurely, then you would be covered by the warranty.
      Since the details have not been posted yet, don't bother
      with the negative comment.... you don't know what the
      warranty is.

      B) In Apples other notebook with a built in battery, the
      MacBook Air there is no labour charge to change the
      battery. You just take it in to an Apple store and they
      change it for the cost of the battery.

      Yes, I will admit it is an inconvenience to not be able to
      change out the rare bad battery yourself. But this system
      works well for the vast majority of users - who will greatly
      benefit from the vastly improved run time.

      If you have seen the internal workings of a Smart Car you
      will recognize that the trend is for fewer and fewer user
      accessible parts. You may not like it, but that is the trend.

      Happy New Year!
  • Yikes

    Yikes, looks like they finally allowed the tiered music thing. On one hand, it means we have to pay to get rid of DRM, but on the other hand, it means a lot more music is now available DRM free.

    The bad thing is, it cost me quite a bit of money to upgrade the rest of my music to Plus level. A step backwards from upgrading to Plus being free. Yeah, we're gonna pay extra to get rid of DRM.
    • re: Yikes

      yet another reason to just by the CD and encode it however you like for free.

      But then again, most of the artists I listen to manage to make good albums. It's always been hit and miss (mostly miss), when you listen to pop artists (though clearly there's some crossover).

      I just can't justify paying for lossy audio files.....especially when you can pick up albums from BMG for around 5.00 shipped (if you order a ton during their Buy one get unlimited for $0.99 deals).
  • Shiller needs to hit the treadmill...

    Otherwise Fat Ballmer jokes will lose their sting.
  • RE: Live: Philip Schiller keynote at Macworld 2009

    i think that was the worst keynote ever... most all little things that needed no special presentation to do.. and a super expensive laptop in a time of recession.. but their desktop machines all need updates, especially the mini who is 1.5 years old.. with 1.5year old specs, with 1.5 year old price... yeah, times are hard now and money is tighter, so lets only release new $3k computers... yeah!

    do people actually still buy any of the minis? what a rip off
  • RE: Live: Philip Schiller keynote at Macworld 2009

    So no upgrade for the iMac line as variously predicted by
    some pundits?
  • RE: Live: Philip Schiller keynote at Macworld 2009

    So no upgrade to the current iMac line as variously predicted
    by some pundits?
  • RE: Live: Philip Schiller keynote at Macworld 2009

    What can I say! Mac will always be Mac. After the huge improvement (assuming its half of what they promise) in battery life, they may actually end up producing a full function COMPUTER. Not flashing lights, bells and whistles, aluminum body (even space vehicles use composites for obvious reasons (strength and light weight) nobody needs or uses but a working computer. I wish! PT was right! They found 9.5 million to spend hard earned money on this pile of .... oops lets be generous. Die hard suckers will buy anything I guess.
  • itunes store is a joke

    I can get mp3s encoded at 256kbs on Amazon, 320 Kbs on
    the Zune store both for 99 cents. Why did Jobs allow
    them to spank him like this.
    • Not if you like selection.

      iTMS still has more than selection than Amazon and Zune
      Market Place combined. Even counting all the duplicates
      which most are.

      Talk about a joke.