Lyons: CNBC "played and punked" by Apple spin machine

This interview of Newsweek's Dan Lyons on CNBC is definitely worth a watch. In in Lyon's claims that CNBC's Silicon Valley Bureau Chief Jim Goldman was "played and punked" by the Apple spin machine on the issue of Steve Jobs' health.

Speaking about Apple's transparency (or lack thereof) on the matter, Lyons says that "Apple never had much credibility" and in a pointed slam at Goldman, Lyons says that there's two kinds of reporters that cover Apple, "the kind that realize that they're getting snowed, bullied and blocked out... and the other kind who suck up, in order to get access."

Then, a clearly incensed Lyon's asks Goldman to apologize to Gizmodo and to his readers for "getting it so wrong."

Pull up a lawn chair and watch the fireworks. It's certainly entertaining.