Lyons: CNBC "played and punked" by Apple spin machine

Lyons: CNBC "played and punked" by Apple spin machine

Summary: This interview of Newsweek's Dan Lyons on CNBC is definitely worth a watch. In in Lyon's claims that CNBC's Silicon Valley Bureau Chief Jim Goldman was "played and punked" by the Apple spin machine on the issue of Steve Jobs' health.

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This interview of Newsweek's Dan Lyons on CNBC is definitely worth a watch. In in Lyon's claims that CNBC's Silicon Valley Bureau Chief Jim Goldman was "played and punked" by the Apple spin machine on the issue of Steve Jobs' health.

Speaking about Apple's transparency (or lack thereof) on the matter, Lyons says that "Apple never had much credibility" and in a pointed slam at Goldman, Lyons says that there's two kinds of reporters that cover Apple, "the kind that realize that they're getting snowed, bullied and blocked out... and the other kind who suck up, in order to get access."

Then, a clearly incensed Lyon's asks Goldman to apologize to Gizmodo and to his readers for "getting it so wrong."

Pull up a lawn chair and watch the fireworks. It's certainly entertaining.

Topics: Health, Apple, CXO, Enterprise Software, Software, IT Employment

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8 comments
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  • It is good to see...

    It is good to see that there are at least some people in the media that are not blinded by Apple's PR. I am so sick of all the sucking up to Apple from the media. I am tired of hearing about every bauble Apple releases from the 11'O clock news report.

    Good to see someone smack these suckups around.

    I wonder with His Higness not at the wheel whether Apple will still be able to pupet the media around as it currently does. With His Steveness not at the wheel, I wonder if Apple is now going to lose a big part of their PR department, uh, I mean the media...
    Qbt
    • It does not hurt the fact that Steve Jobs

      is a major shareholder and sits on the board of Walt Disney, the parent company of ABC.

      And if there is one thing to be sure of, it is that you never give bad press about your company's major shareholder.

      I can see the connection there with ABC, but that does not explain CBS or NBC's "sucking up"
      GuidingLight
  • Video no longer available...

    NT
    MGP2
    • now available (nt)

      nt
      ejhonda
  • Ironic

    This from the same guy that got "played and punked" by SCO. He then went on to becomes one of SCO's loudest cheerleaders. He got pretty much everything about SCO's case and chances wrong.

    Mr. Fake Steve Jobs has some unreal grudge that he holds against Apple.

    Best to take his comments witha grain of salt.

    FYI: I don't own any Apple products (not even an iPod nano).
    dragosani
  • Excellent video

    CNBC regularly uses those "correction" segments as shout-fests, never letting the person who was right actually get a single point across. Analysts have also covered all the pundits on CNBC and shown that their stock picks are worse than simple rolling die for your picks.

    And you wonder why they're so stupid when Ayn Rand was the last idiot they read in their freshman year of community college.
    zaine_ridling
  • iDecade is fast coming to an end...

    Apple PR is probably in meltdown.
    Gnutella
  • RE: Lyons: CNBC

    Has it occurred to anyone that Steve is in denial about his
    state of health and is grasping at any explanation that makes
    his situation sound better than it is? His reality-distortion
    field extends to himself! And I don't blame him.
    No one at Apple knows anything about this other than what
    they've heard from Steve. [They're what, going to ask his
    doctor?] So don't blame them for spinning the story. In fact
    there is no content to this story, it's all spin.
    Hence the shoutfest.
    Lolgic