Microsoft: I'm a PC and I've been made into a stereotype

Microsoft: I'm a PC and I've been made into a stereotype

Summary: After Microsoft unceremoniously canceled their unfunny ad campaign featuring Bill Gates and Jerry Seinfeld shopping for shoes and being regular people, they've launched phase 2 of the US$300 million dollar campaign.The new ads (YouTube links 1, 2, 3) are designed to show that PC users are real people – and not terribly hip.

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TOPICS: Hardware, Microsoft
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Microsoft: IÂ’m a PC and IÂ’ve been made into a stereotypeAfter Microsoft unceremoniously canceled their unfunny ad campaign featuring Bill Gates and Jerry Seinfeld shopping for shoes and being regular people, they've launched phase 2 of the US$300 million dollar campaign.

The new ads (YouTube links 1, 2, 3) are designed to show that PC users are real people – and not terribly hip. They feature a number of Microsoft employees like Sean Siler (who's a dead ringer for John Hodgeman) saying "I'm a PC and I've been made into a stereotype."

Even though Microsoft seems to have canned Seinfeld, Gates still makes the cut, saying "I'm a PC and I wear glasses." My favorite line? "I'm a PC and I turn #2 into energy.

Self-deprecating humor from Microsoft? I don't get it.

Topics: Hardware, Microsoft

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53 comments
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  • Of course you don't get it

    You're not the target audience.

    Carl Rapson
    rapson
    • He's not?

      So Microsoft isn't interested in taking an Apple user and making them a Microsoft user?

      Please explain.
      jhhicks
      • its in the numbers "jhhicks"

        The 2-3% of the population out there that are hardcore mac didnt change when they where at there lowest in 2000 and wont change in the next 5 years when they go down again, The Other switchers will go back to MS. Linux is just to harsh for the masses to even contemplate using mainstream.
        CrashPad
    • Don't bother to explain..

      Fanbois never admit that something this good did not come from Apple. These ads are so good that it got them so bad and they don't know how to react but "I don't get it". That's how pathetic they are.
      silent.griffin
    • He does get it. He just doesn't want to admit it.

      This is the problem with people who buy into the "Lifestyle" aspect of Mac ownership. They become so delusional they actually believe they are part of the company and must therefore defend it.

      The fact that this is Microsoft is the ONLY reason people are upset at the ad. This can easily be a Mac ad or a Pizza Pockets ad and people would be fine. But it's Microsoft so the whole "selective retardation" thing kicks in and they suddenly can't figure out simple concepts like plugging in a mouse or understanding a commercial.

      I'm a Mac and I'm a PC. And I will use the one that is closest to me at the moment that I need it.
      Urkel
  • I wouldn't expect you to get it

    You're a Mac user... You have to have an IQ at least this high GEDDIT!

    It's actually quite nice to see MS taking the high road. It's refreshing from all the smugness.
    cfischer83
  • You don't get it because you're a douchebag

    What's with these other comments? Apparently the computer you use is a corollary to your intelligence.
    glocks out
    • It is actually Microsoft that does not get it.

      NT.
      DonnieBoy
      • You keep charging at those windmills DB...

        Microsoft gets it better than Apple or anyone else. Sales of Windows on PC, Windows Mobile, XBOX's, Office etc. all blow Apple and others out of the water.

        In recent years they haven't targeted the consumer space mainly because the enterprise is a more fertile ground and one that Apple will NEVER play in, same for Google given their ridiculous security and privacy practices.

        So, you keep spewing your anti MS venom but the reality is that the computer you used to type in your absurd posts probably wouldn't be as affordable, or possibly even connect to the Internet if it weren't for Microsoft.

        Pat
        omdguy
        • Well, I do not think they are all lauging about the success of Apple at MS.

          Apple is now at about 10% in the PC market, way up from where they were, and given that they make the hardware too, and have the iPod and iPhone (which "blow away" MS products) their revenue is looking VERY good. Read here for some perspective:

          http://www.appleinsider.com/articles/07/01/29/apple_revenues_could_catch_microsoft_by_2010.html
          DonnieBoy
          • Almost a true prediction; well done Apple.

            I visted your link. Its a little outdated. So I did a little bit of research. Q4 revenue for Apple in 2007 (the year missing from the graph) was $24 billion. I checked back with the graph on your link, and low and behold it matched the prediction.

            http://www.apple.com/pr/library/2007/10/22results.html

            Judging by Q3 figures for 2008, I think Apple may just fall short of the $32 billion revenue for 2008, but not by much.

            http://www.apple.com/pr/library/2008/07/21results.html


            You have to give credit where credit is due, Apple are currently very sucessful in what they do. The numbers don't lie. Neither I, nor anyone here can take that away.

            Well done Apple.
            Bozzer
          • re: apple's success

            the iPod is a success. The iPhone is a success.

            More phones ship with Windows Mobile mobile OS X.

            Yes, apples sells the hardware too, but this is the same thing that happened in the 80's, and it was a loser. Maybe it'll be different this time, but I wouldn't count on it.

            As it stands, if I want mobile OS X, I not only have to buy Apple's hardware, I have to move to AT&T. I might consider the former, I wouldn't even think of doing the latter. And to be honest, the latest iPhone seems like it's having a lot of problems.
            notsofast
          • Tut!

            Apple is about 8% in the US market when all sales are accounted for. They're still only at about 5% of the global market.
            Sleeper Service
      • Donnie, they do get it...

        Apple problem is they cant sell it. Apple like before will fall due to their own deceipt and arrogance. Just as before Apple will be left to firing Jobs and hanging on again with the 2-3 hardcore users.
        CrashPad
        • Sorry, but you are wrong.

          Apple can sell, and Apple are selling...
          Bozzer
      • Don't argue with them DB.......

        When you argue with fools, they invariably drag you down to their level. They believe their own hype and fud as facts, and then use their wrong conclusions as the basis of their arguments.

        Just don't argue with them any more. YOu and I have the facts, we know the truth, and they can't ever change the facts no matter how they spin them.

        Just sit back and relax, and just laugh at their antics.
        linux for me
        • Irony.

          {NT}
          Sleeper Service
        • Is This Like "Don't Feed The MicroShaft Trolls - and Other Bush Nazis?"

          So, SS and Crash - how's that Big Subprime Market working out for you...?
          drprodny
  • I'm a PC

    and I can't run Vista! therin is the problem
    someone should tell Microshaft to make a computer
    that will run Vista
    I'm just saying! (and their commercials still are mum)
    dcsos
    • LOL.

      Mac or Linux..

      Let me guess. Linux.

      You know i'm right, yeah!
      Bozzer