After Microsoft unceremoniously canceled their unfunny ad campaign featuring Bill Gates and Jerry Seinfeld shopping for shoes and being regular people, they've launched phase 2 of the US$300 million dollar campaign.
The new ads (YouTube links 1, 2, 3) are designed to show that PC users are real people – and not terribly hip. They feature a number of Microsoft employees like Sean Siler (who's a dead ringer for John Hodgeman) saying "I'm a PC and I've been made into a stereotype."
Even though Microsoft seems to have canned Seinfeld, Gates still makes the cut, saying "I'm a PC and I wear glasses." My favorite line? "I'm a PC and I turn #2 into energy.
Self-deprecating humor from Microsoft? I don't get it.