More thoughts on the Apple phone, or lack thereof

More thoughts on the Apple phone, or lack thereof

Summary: SAN FRANCISCO -- I'm on record that I think that the iPhone is a red herring which is loosely translated as "something being a diversion or distraction from the original objective." I think that Apple could be using it as a decoy to keep us off the scent of whatever larger scheme they have cooked up for us tomorrow, be it iTV, iPod or iWhatever.

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TOPICS: Apple
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SAN FRANCISCO -- I'm on record that I think that the iPhone is a red herring which is loosely translated as "something being a diversion or distraction from the original objective." I think that Apple could be using it as a decoy to keep us off the scent of whatever larger scheme they have cooked up for us tomorrow, be it iTV, iPod or iWhatever. 

One of my reasons for thinking this is that there has almost been too much hype, too many rumors about this device. Not to mention the fact that an Apple phone is almost bound to fail. I mean, how can it possibly live up to the expectations of the iPod? People worship at the alter of iPod, but then slam their phones.

How great is your cell phone reception? What about the bill? Don't you love it when they ring in the theater?  

A mobile phone is a more of a tool analogous to a utility that is expected to work in a crunch and get us out of trouble. A media player is an entertainment device that keeps us entertained while snowboarding in Tahoe (ahem!) and occupied while waiting in line and working out at the gym. Two totally divergent objectives.

I just don't see how Apple could make it work. They love perfection. They don't love compromises.

However, I'm not always right. One argument for the red herring was that an Apple phone hasn't yet appeared on the FCC filings databases online, implying that it hasn't yet received the necessary regulatory approvals required to ship in the United States. However, a colleague pointed out that the FCC's gullfoss database now offers confidentiality to filers wishing to keep their applications off the Internet:

The manufacturer may request Confidentiality of the information from the FCC. This usually involves an additional $155 filing fee. If Confidentiality is not requested, all documentation will appear on the FCC website at the time the certification is granted. With the optional fee, the manufacturer can typically eliminate all design documents from this posting process.

Score one for the Apple phone being real.

So you call it, is the Apple Phone coming out tomorrow? 

[poll id=19]

Topic: Apple

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  • Wouldn't surprise me

    The beauty of all this for Apple is that, without saying a single word, without releasing a press release, they've gotten more media coverage in the last month than most of their competitors. The tech media's obsession with Apple is astounding.
    tic swayback
  • I agree with Jason

    I just don't see how any Apple phone can please most of the people most of the time -- it's doomed to fail in the court of public opinion and ignite a flurry of "Jobs has lost his touch" stories. Bah humbug.
    Stephen Howard-Sarin