Steve Jobs death has been greatly exaggerated

Steve Jobs death has been greatly exaggerated

Summary: News outlet Bloomberg gave Apple fans and investors a huge scare late yesterday when it accidentally published an incomplete version of Steve Jobs obituary over its wire service.Although the service quickly retracted the release, it's an eerily-fascinating read complete with XXXX marks for the cause and date of his death.

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Steve Jobs death has been greatly exaggeratedNews outlet Bloomberg gave Apple fans and investors a huge scare late yesterday when it accidentally published an incomplete version of Steve Jobs obituary over its wire service.

Although the service quickly retracted the release, it's an eerily-fascinating read complete with XXXX marks for the cause and date of his death.

What's even more interesting is Blolomberg's internal notes to reporters as to who to call for comment. On the list are:

  • Apple co-founder Steve Wozniak
  • Jon Rubinstein, former head of Apple's iPod division
  • Heidi Roizen: venture capitalist who once dated Jobs
  • A.C. Mike Markkula, the first VC to back Apple
  • Larry Ellison of Oracle (one of his best friends)
  • Jerry Brown California Attorney General
  • Al Gore: member of Apple's board of directors
  • Bill Gates
  • Bob Iger at Disney
  • Eric Schmidt, CEO of Google and member of Apple's board
  • Paul Otellini, CEO of Intel Corp.
  • Scott McNealy, co-founder of Sun Microsystems
  • John Lassiter and Ed Catmull: Pixar-nee-Disney executives
  • Guy Kawasaki, one of the first Apple evangelists
  • Nolan Bushnell, founder of Atari

So, the question begging to be asked is why is Bloomberg working on Jobs' obit, anyway? Is this standard operating protocol for the company or do they know something that we don't?

(Picture: Gawker)

Topics: Enterprise Software, Apple, Banking, Legal

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34 comments
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  • Normal operating procedure

    All major news organizations have
    prewritten obits for prominent people,
    with those notes about who to contact
    for comment in the event of that
    person's death.

    This is done so as to avoid inaccuracies
    that often pop up when the news media
    has to "rush" a story.
    j.m.galvin
    • Good precaution

      But not quite as good as guarding against premature release :)
      IT_User
    • Your correct.

      My boss is a Nobel Prize winner and when he when to the hospital several years ago and one of the news services sent us a prepared obit for him to us to approve. I thought "Gee, what a nice idea to verify my nice boss's obit when he is in the hospital for a minor issue. How rude!" He is fairly old at that time but please, don't do a send the obit before he is really gone. But I know news services have a prepared obits for prominent people.
      Anyways he is still alive and well but retired and I still have contact with him.
      phatkat
  • Geez!!

    "So, the question begging to be asked is why is Bloomberg working on Jobs??? obit, anyway? Is this standard operating protocol for the company or do they know something that we don???t?"

    Are you kidding me? You purport to be a journalist? They have files on everyone of "importance", including ready-to-go obits, so that they don't have to scramble to research and write the thing if someone dies suddenly! Standard Operating Procedure for news agencies.
    Techboy_z
    • Now now. No need to be rude.

      techboy_z

      I get it. News outlets keep draft obits on many large company CEOs (and presumably Rock Stars too). Just in case. But was the personal attack necessary? *I* don't keep draft obits on file but I frequently write in advance so I understand the concept.

      Pardon my prudishness, but posting a TalkBack is not substitute for everyday civility and respect.

      - Jason
      Jason D. O'Grady
  • RE: Steve Jobs death has been greatly exaggerated

    I wish people would leave Steve Jobs/his health/his obit alone. This looks to be the case of Bloomberg wanting to report it first for bragging rights. They will be hard pressed to get any comments from the people on the list.
    Loverock Davidson
  • But we do need another "War of the Worlds" newscast

    We do live in a sheep-like society so it's only logical that many want to be sheep herders. Why not?

    Sheep herding through fear (as used by our government) can be broken down into little nuggets and placed strategically to move stock values, cause banks to close down and other goodies.

    What we need is another "War of the World" broadcast on the internet!! We ALL get a day off, the religious nutcases can proclaim the Messiah is finally here and the internet will be shut down for a week causing us all to read a book!
    Prognosticator
    • Stupidest post I've ever read Prognosticator

      This was dumber than something Loverock would write.
      Aragorn_z
    • War of the Worlds news cast?

      In case you forgot, we had one of those, it didn't turn out to well. let me jog your memory...911.
      Simmo68
  • RE: Steve Jobs death has been greatly exaggerated

    me too
    Mark-Twain
    • Mr. Twain...

      ...Glad to see you are still alive and kicking. How's Huck doing these days?
      OutsideThe Box
      • Thanks for asking...

        Huck & Becky are off again on one of them thar floatin' things. Headed down river, the fools...
        Mark-Twain
  • My mother actually had occsaion to use that line

    My father's orbit listed my mother among those who proceeded him in death. They were divorced many decades ago, and she had never lived anywhere near my dad's home town, so the local folks just made an assumption.

    Needless to say, she thoroughly enjoyed it when I read the news to her.
    IT_User
  • I think that Steve and Bill are one and the same

    But that's jusy what I think.
    BALTHOR
  • I'm reminded of this...

    http://www.youtube.com/watch?v=D1R-jKKp3NA

    And no I wasn't there. I just remember reading about it.
    Arm A. Geddon
  • RE: Steve Jobs death has been greatly exaggerated

    I'm a journalist and, believe me, THIS IS STANDARD OPERATING PROCEDURE. Every major news organization has hundreds of obits, either print or video, in the can ready to go at the drop of a hat with the bare minimum of editing.

    No one honestly thinks that an AP or NYTimes reporter is able to write a 70-inch piece on this or that dead VIP in 10 minutes, do you?

    Years ago, the AP accidentally moved its entire obit trove of Jimmy Stewart pictures and the story YEARS before he actually went to the great beyond.

    NO ONE WORRIED ABOUT STEVE JOBS' HEALTH SHOULD READ ANYTHING INTO THIS SCREW UP.

    Period.
    jlanderson1
  • He lived his life just like his beloved mp3 player

    once the batteries have died, its game over for good...
    Scrat
  • RE: Steve Jobs death has been greatly exaggerated

    AL the Liar Gore is on Apple's Board???!!!??

    THAT explains alot......
    wargammer2005
  • They're working on Jobs' obit...

    ...because it makes sense to have it ready if it's needed. There's nothing inherently morbid about this. Jobs doesn't have to be sick; he could die from an accident.
    GrizzledGeezer
  • Pity the poor...

    Pity the poor obituary writer. I heard of one who had trouble keeping the dead and alive straight after writing so many obituaries in advance. It would shock him to meet someone after he'd written the obituary long ago...
    viztor