Tim Cook talks tablets, secrecy, Facebook and Siri at All Things D

Tim Cook talks tablets, secrecy, Facebook and Siri at All Things D

Summary: Tim Cook took the stage at the D: All Things Digital conference for an interview with Kara Swisher and Walt Mossberg. Although the video wasn't streamed, Ina Fried live blogged it.


Liveblog: Apple CEO Tim Cook in the Hot Seat at D - Jason O'Grady

Tim Cook is on stage at D: All Things Digital for an interview with Kara Swisher and Walt Mossberg.

Cook's appearance kicks off the annual conference, which runs through Thursday in Rancho Palos Verdes, CA.

It's not being live-streamed but AllThingsD began live coverage at 6:30 pm PT and Ina Fried is posting the blow-by-blow in a Liveblog.

Here are a few choice nuggets:

Cook: “In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.”

Cook says that isn’t the only way to do tablets but says Apple’s approach doesn’t require all that. “We didn’t invent the tablet market,” he notes. “It was there. We invented the modern tablet.” Cook says that supporting the past requires lifting leg weights.

“Products are about trade-offs and you have to make tough decisions. You have to choose.”

Cook makes his analogy of merging the toaster and the refrigerator, saying that someone may merge the two but it won’t be Apple. That’s not what is coming next week, he says. If you merge the two the PC isn’t as good as it can be, nor is the tablet.


As for moving on, Cook said. “I love museums but I don’t want to live in one.”

Cook said he is committed to preserving the culture of Apple.

“It is not that easy to duplicate, either, Cook said.

“If they could, everybody would be like this,” Cook said. “You can’t get a consultant report” and change to be like Apple.


So will Apple be less secret, Walt asks.

“We’re going to double down on secrecy on products,” he said. But, other things, he said, Apple will be the most transparent company. Supplier reponsibility, environmental issues, etc.

“In this area I want people to copy us.”

You can follow along here.

Topic: Apple

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  • Sounds like Tim has a good head on his shoulders...

    Yet another good decision on the part of one Steve Jobs:)

    Pagan jim
    James Quinn
    • Cook

      Gets it...
    • I hate it when....

      ....people give Steve Jobs the credit for EVERYTHING Apple does.
      • Like it or not Steve Jobs did pick Crook and groom him

        for the position. It's a simple fact.

        Pagan jim
        James Quinn
  • One of the best CEOs of our day...

    I'm not an Apple fan in the least, and I don't always agree with his opinions, but Tim Cook is one of the best CEOs in recent history. He listens to shareholders and always looks for ways to make growth sustainable. This is something Steve Jobs did not do.

    • Steve Got That

      This was just one of the reasons Steve brought Tim on board. No one can be good at everything!
    • Tim Cook is so much better than Steve Jobs

      I agree.
      • You agree!?! Who even said that and did you keep

        it in context?

        Pagan jim
        James Quinn
      • By better, nonzealot means less critical of Microsoft...so far.

      • There's always an agenda with todd's bottom

        And Tigertank pointed it out.
    • "better" is relative

      at least in this case. Tim Cook does things "different", some may find it "better" than what Steve Jobs did and maybe it true in some (or even may) areas. However, since Tim is still human he too is imperfect and in those areas where he is either Steve or some other person will be "better". Remember too that Steve (the second time around) took over Apple when it was on its last legs... Tim is taking over a very vibrant healthy wealthy corporation. I think that requires a different kind of mind/personality. It was time for Steve to step down... to bad it had to be permanently and by cancer no less.
  • Tablet comment

    I was pleased to see that he acknowledged that tablets had been around and that they didn't invent the tablet, but rather invented the modern tablet. I don't think anyone can argue with that. And it gets rid of the phony term 'reinvent.'
  • Steve Jobs vs Tim Cook

    I think Steve Jobs made Apple a bully with all of the lawsuits and secrecy. I think Tim Cook is making Apple a more friendly company. Still secretive, as it should be with some things, but not such a bully. I am no Apple fan, but Tim Cook makes me more willing to at least consider Apple products.
    • Um the lawsuits continue as well as the secrecy so?

      Not sure what you are trying to say here?

      Pagan jim
      James Quinn
  • Cook Is Far Better Than Jobs

    Being platform neutral when it comes to computers, I follow MS, Google, and Apple very closely. It's nice to see that Apple has a mature, measured, and thoughtful CEO at the helm now.

    While their products are nicely designed, and well built, it's the culture of Apple that I find distasteful. Jobs was arrogant, self absorbed and narrow minded. Although he made huge sums of money, via massive margins, it was largely because of his masterful ability as a salesman, preaching to a gullible lot of people.

    It never ceases to amaze me just how much the public is willing to spend to buy nearly anything with an Apple logo. Surely it's the "cool" factor that was drilled into their heads. The last thing we need is a monopoly, a direction that Apple was going at warp speed under the old guard.

    The way they've influenced Microsoft to adopt the "App Model" on the desktop is very discouraging. Windows 7, the best of Windows thus far, is being killed off far too early. Microsoft has done enough damage on their own without having the influence of Apple to make it worse. I'm watching and waiting before I judge Windows 8, but it's not looking good.

    Googles Chrome OS is looking better by the day. While not a perfect solution, it's one that is excellent for casual use and more, as we become more and more dependent on a near 24/7 connection to the web.