Tim Cook talks tablets, secrecy, Facebook and Siri at All Things D
Summary: Tim Cook took the stage at the D: All Things Digital conference for an interview with Kara Swisher and Walt Mossberg. Although the video wasn't streamed, Ina Fried live blogged it.
Tim Cook is on stage at D: All Things Digital for an interview with Kara Swisher and Walt Mossberg.
Cook's appearance kicks off the annual conference, which runs through Thursday in Rancho Palos Verdes, CA.
It's not being live-streamed but AllThingsD began live coverage at 6:30 pm PT and Ina Fried is posting the blow-by-blow in a Liveblog.
Here are a few choice nuggets:
Cook: “In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.”
Cook says that isn’t the only way to do tablets but says Apple’s approach doesn’t require all that. “We didn’t invent the tablet market,” he notes. “It was there. We invented the modern tablet.” Cook says that supporting the past requires lifting leg weights.
“Products are about trade-offs and you have to make tough decisions. You have to choose.”
Cook makes his analogy of merging the toaster and the refrigerator, saying that someone may merge the two but it won’t be Apple. That’s not what is coming next week, he says. If you merge the two the PC isn’t as good as it can be, nor is the tablet.
...
As for moving on, Cook said. “I love museums but I don’t want to live in one.”
Cook said he is committed to preserving the culture of Apple.
“It is not that easy to duplicate, either, Cook said.
“If they could, everybody would be like this,” Cook said. “You can’t get a consultant report” and change to be like Apple.
...
So will Apple be less secret, Walt asks.
“We’re going to double down on secrecy on products,” he said. But, other things, he said, Apple will be the most transparent company. Supplier reponsibility, environmental issues, etc.
“In this area I want people to copy us.”
You can follow along here.
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Talkback
Sounds like Tim has a good head on his shoulders...
Pagan jim
Cook
I hate it when....
Like it or not Steve Jobs did pick Crook and groom him
Pagan jim
One of the best CEOs of our day...
http://www.tech-thoughts.net/
Steve Got That
Tim Cook is so much better than Steve Jobs
You agree!?! Who even said that and did you keep
Pagan jim
By better, nonzealot means less critical of Microsoft...so far.
There's always an agenda with todd's bottom
"better" is relative
Tablet comment
Steve Jobs vs Tim Cook
Um the lawsuits continue as well as the secrecy so?
Pagan jim
Cook Is Far Better Than Jobs
While their products are nicely designed, and well built, it's the culture of Apple that I find distasteful. Jobs was arrogant, self absorbed and narrow minded. Although he made huge sums of money, via massive margins, it was largely because of his masterful ability as a salesman, preaching to a gullible lot of people.
It never ceases to amaze me just how much the public is willing to spend to buy nearly anything with an Apple logo. Surely it's the "cool" factor that was drilled into their heads. The last thing we need is a monopoly, a direction that Apple was going at warp speed under the old guard.
The way they've influenced Microsoft to adopt the "App Model" on the desktop is very discouraging. Windows 7, the best of Windows thus far, is being killed off far too early. Microsoft has done enough damage on their own without having the influence of Apple to make it worse. I'm watching and waiting before I judge Windows 8, but it's not looking good.
Googles Chrome OS is looking better by the day. While not a perfect solution, it's one that is excellent for casual use and more, as we become more and more dependent on a near 24/7 connection to the web.