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The Apple Core

Jason D. O'Grady & David Morgenstern

Why the new MacBook Air is the ultimate blogging machine (updated)

By | October 21, 2010, 6:00am PDT

Summary: Yesterday I wrote about how the new MacBook Air isn’t for pros. Today I want to take a look at some of the new MBA’s strengths and make a case for it being the ultimate couch surfboard.

Yesterday I wrote about how the new MacBook Air isn’t for pros. Today I want to take a look at some of the new MBA’s strengths and make a case for it being the ultimate couch surfboard.

The target audience for the Air is evident by the lack of the word “pro” on the end its name — Apple has a whole line of notebooks specifically for professional users. It was probably wishful thinking on my part that I’d be able to use the new Air as my full time machine, which would be great because I happen to be traveling more than normal lately.

Although it’s not going to be any pro’s full-time machine, the new Air will fit a couple of demographics quite nicely. Users that can tolerate the compromises inherent in a true subnotebook (limited CPU, GPU, memory and screen real estate) will absolutely love the new MacBook Air.

Casual to moderate users who need to browse the web, read email, and generally “stay connected” will love this machine. Users that travel a lot on airplanes and who work in cramped quarters will also love it. As will anyone who needs a second Mac for using around the house, light travel and for weekends.

And then there’s the blogger. Someone (like me) that does all of the above and is generally writing and editing more than five days per week will also love the Air as a second machine. When I have the luxury of a desk, external keyboard and mouse and my 27-inch monitor, I’m going to use them. But when I need to be unthethered from my desk, the Air is the perfect complement to my MacBook Pro. (I was relieved that the new Air’s NVIDIA GeForce 320M GPU can drive the new 27-inch Apple Cinema Display.)

I was originally hoping that the iPad would be the perfect complement to my MacBook Pro, but its lack of a physical keyboard is a liability for someone that has to type a lot. Sure, you can attach a Bluetooth keyboard or a keyboard dock, but that’s a kludge. And I start missing my trackpad after a few paragraphs. Plus iOS apps have their own share of compromises and most times I’d rather use desktop-class apps

I agree with Steve Jobs’ assertion yesterday that a touchscreen notebook isn’t really practical. He said that Apple’s been testing touchscreen notebooks for years — and while it gives a great demo — it’s horrible ergonomically for long-term use. For some tasks there’s just no replacing a hardware keyboard and trackpad.

The 11.6-inch MBA is like an Apple netbook — at the price of a full-size notebook. Price-sensitive users need not even consider the new MacBook Air, it will lose most price/performance comparisons to cheaper notebooks every time. Heck at $999 and $1199 the entry-level MacBook and MacBook Pros offer a lot more bang for your buck. But if size and portability are a priority (and price isn’t) the MacBook Air will be a really nice fit.

(As for the iPad — mine’s going to my wife.)

What’s your take on the new MacBook Air? Perfect complementary Mac or overpriced/underpowered plaything?

Update: Marco Arment (developer of Instapaper) summarized it well by comparing the MacBook Air to a 2-seat car, ”It’s a great computer, but it’s not for everyone.” His analysis, written from the perspective of a previous Air user, is spot on and a great read.

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Topics

Jason O'Grady is a journalist and author specializing in mobile technology. He has published six books on Apple and mobile gadgets and his PowerPage blog has been publishing for over 15 years.

Disclosure

Jason D. O'Grady

Jason D. O'Grady is the creator and editor of O'Grady's PowerPage, which has been publishing mobile technology news since 1995. He maintains an advertising relationship with the following legacy advertisers on the PowerPage:

  • Amazon Associates
  • Google Adsense
  • Tekserve
  • Advertising on the PowerPage is brokered by a third-party agency (BackBeat Media) and he recuses himself from these negotiations.

Biography

Jason D. O'Grady

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984.

He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging. He has been a frequent speaker at the Macworld Expo conference and a member of the conference faculty. He also co-founded the first dedicated PowerBook User Group (PPUG) in the United States.

After winning a major legal battle with Apple in 2006, he set the precedent that independent journalists are entitled to the same protections under the First Amendment as members of the mainstream media.

O'Grady is the author of The Nexus One Pocket Guide, The Droid Pocket Guide, The Google Phone Pocket Guide, and The Garmin nuvi Pocket Guide (Peachpit Press), the author of Corporations That Changed the World: Apple Inc. (Greenwood Press), and a contributor to The Mac Bible (Peachpit Press). In addition, he has contributed to numerous Mac publications over the years, including MacWEEK, Macworld, and MacPower (Japan).

When he's not writing about Apple for ZDNet at The Apple Core, he enjoys spending time with his family in New Jersey.

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RE: Why the new MacBook Air is the ultimate blogging machine
jackson1984-24316069205748857739440257893812 11th Oct
Outstanding issues. I am going to happen back again yet nfljersey again rapidly to scan some much more.
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So how long did you keep your iPad?
NonZealot 21st Oct 2010
As for the iPad ? mine?s going to my wife

Just curious how long it took for the buyer's remorse to set in and for you to get rid of it?
@NonZealot

Do you troll these boards for a living? I have never, ever found a single post on zdnet related to apple or apple products that doesn't have some passive aggressive comment from you.
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@sbalun
ROTFL. Yes, NonZealot does exactly that. Nice way to earn a living. happy
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Nice troll.
use_what_works_4_U 21st Oct 2010
@NonZealot
I don't recall Jason saying that there was buyer's remorse. He pointed out that it's not as good for his purposes as the MBAir. He did not say it wasn't useful, but everything has it's purpose.
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@macadam
He pointed out that it's not as good for his purposes as the MBAir.

He bought something and later found out that it didn't do what he needed it to do for his purposes. That is buyer's remorse.

I don't know why this upsets you so much. You do realize, don't you, that not every Apple product is perfect for every person in every situation? If you understood that, you wouldn't have gotten so defensive over what I wrote.
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Not upset, I just disagree on a definition I guess
use_what_works_4_U Updated - 22nd Oct 2010
@NonZealot
I'm not upset, I'm not defensive. You are projecting as you usually do.

I agree not every Apple product is perfect for everything or everyone and I have said so many times right here in the TalkBacks. That's why I don't own an iPad myself.

The definition of buyer's remorse I learned is someone feeling or stating they regret the purchase. I didn't see that statement. Many times people purchase items for one purpose only to find it works better for something else.

Take me for example. I bought a Dell Mini10v to hackintosh it, mostly for the experience. I found that this netbook runs best with Ubuntu, second best with OSX, third with Win7, and least well with the XP it came with on a speed for given task basis. Ultimately I am using it as an Ubuntu platform. That is decidedly not what I bought it for. I don't regret the purchase, and I certainly would not classify it as buyer's remorse.
Similarly Jason stated that the iPad would have a new use. He didn't make any judgement on disappointment or regret though. From his previous writing I think it worked as well as he expected, which was never a high threshold, and now there seems to be a product that will do the job better.
I'm sorry, but at $999 this is an extremely expensive "ultimate couch surfboard" or even "ultimate blogging machine".

I guess if your company is paying for the computer it's no big deal, but if you're paying for it from your own pocket I have to ask why bother?

Yes, it's a beautifully designed ultra portable laptop, but the compromises and cost are too much to justify buying it.
@Masari.Jones Ah, and some have Lamborghinis, some Mercedes, some Hondas and some Yugos... I'm really tired of the old caveat on these posts that price/performance is the ultimate arbiter of value. If you can't afford it or don't want to spend that much fine, but that has much more to do with your pocketbook or perceptions than the value of the product to others.
A year or so ago, I would have said that the Air is 'too little computer, at the same great (big) price'. But for the last few months, I've transitioned my life to an HP mini 210HD netbook (1366x768 pixels on a 10.1" screen, 1Gb RAM) and am loving it. This supposedly-underpowered almost-pocketable machine is ALWAYS with me... if I'm at WalMart, so is my mini.

I bought the HP as a stop-gap while i wait for Apple to finally step up to the plate in the netbook realm. Steve Jobs noted during the iPad launch that netbooks really don't do anything well -- and while I'm not necessarily agreeing with him on that point, I was really surprised that he felt that line of reasoning was a good marketing tactic -- when we're used to seeing Apple take mediocre ideas and fine-tune them with god-like finesse.

I see the 11" Air as a step in the right direction -- it's still not small enough for me, and of course everyone will want the price to come down another couple hundred bucks over the next three years; but it's a solid contender in this space.

As most of my work is in the cloud, and I've found no practical barriers to living in the 1Gb counter-space on my HP netbook (it even handles CS3 well enough), it's easy for me to consider the lowest-end Air (2Gb RAM/64Gb storage) as a primary machine, not just as a couch-toy.

As prices come down, and users multiply (how many computers were in the average American home when they cost $3000? $2000? Now $1000?), bringing such a well-engineered Apple laptop into the subnotebook space will make this Christmas very interesting, indeed.
Two missing things would motivate me to trade my iPad for an Air: 1) built in 3G 2) ability to switch the screen to portrait mode for ebook reading - the real deal killer is the lack of built-in 3G; an add-on MiFi (as in Verizon's iPad bundle) doesn't do it - one more gadget, and one with limited battery life.
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Sold my iPad after a month
jscott418 21st Oct 2010
Sorry but its not that I hate Touch. I actually like my iPod Touch. But the iPad will never replace a laptop. Has anybody really typed a lot on a iPad? Or have they just done blogs and emails. it really sucks!
@jscott418 It's not for everyone, but I must say I've gotten quite fast on it - almost as fast as on a physical keyboard. It doesn't suck, but it's not ideal. However, if you trust the predictive text and remember that you can't rest your fingers on the home row, it's very capable.

When possible I prefer the physical model, but I have no qualms with the virtual one.
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I already have an 11.6" netbook running Mac OS
Mac Hosehead Updated - 21st Oct 2010
It's a HP mini 311 with a 500G HD and more ram than an Air. Unfortunately, it doesn't get 5 hours battery but I can change it for another. I'm sure it's not as fast as an Air but it's cost me less than half.
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To me, the iPad's portability, form factor and virtual keyboard make it ideal for consuming content, and for very light duty typing (such as answering email).

Trying to use an iPad for heavier content creation chores is like using a wrench to drive a nail. Yeah, you can do it, but it's not ideal. And it's not the tool's fault either, it was just designed for another function.

Anyway, I got my MacBook Air so I would have an ultra portable way of CREATING content, so yes, it is a blogger's dream, as well as a writer's dream.

However, the MacBook Air is only attractive to me as a secondary computer, a compliment to my primary, higher-end iMac which readily does the heavier lifting.

In other words, it's like a semi-truck driver who also owns a Prius, and uses the right tool for the job.
I'd love to see a followup where the author lets us know what blogging software he uses on a daily basis and/or his workflow.
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RE: Why the new MacBook Air is the ultimate blogging machine
jackson1984-24316069205748857739440257893812 11th Oct
Outstanding issues. I am going to happen back again yet nfljersey again rapidly to scan some much more.

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