The Apple Core

Jason D. O'Grady & David Morgenstern

WWDC 2011: iTunes Match, Apple’s no-upload, cloud-based music locker (updated 3x)

By | June 6, 2011, 12:12pm PDT

Summary: Apple used today’s WWDC keynote address to announce a brand new service called iTunes Match - which was also referred to as “iTunes on the cloud.”

Apple used today’s WWDC keynote address to announce a brand new service called iTunes Match - which was also referred to as “iTunes on the cloud.”

iTunes Match will scan your iTunes Library and match songs to an upgraded, 256kbps AAC DRM-free file on Apple’s iCloud server. The service will cost $24.99 per year but it remains to be seen what will happen if you stop paying the annual subscription fee.

Apple touted ‘Match as a huge advantage over competing services from Google and Amazon, because while they can take “weeks” to upload your library, iTunes Match takes “just minutes.”

Apple also touted the service as having the “same benefits as music purchased from iTunes.” Presumably this means that you’ll be able to re-download tracks and see your music history on all of your devices.

Update: Apple has updated its iTunes Terms and Conditions — presumably to address all the new cloud features.

Update2: Apple has posted it’s iCloud features page.

Update3: Sadly, iTunes in the Cloud doesn’t allow streaming of music to your devices, like Google and Amazon do. Deal breaker?

So, are you buying?

Photos: thisismynext.com

More WWDC Coverage:

ZDNet:

CNet News:

Galleries Mac OS X Lion roarsA look at iOS 5 Gallery: Apple’s WWDC 2011

TechRepublic: Apple’s next frontier: Your data

BNET: WWDC: Apple Blows an Opportunity To Change the World

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Topics

Jason O'Grady is a journalist and author specializing in mobile technology. He has published six books on Apple and mobile gadgets and his PowerPage blog has been publishing for over 15 years.

Disclosure

Jason D. O'Grady

Jason D. O'Grady is the creator and editor of O'Grady's PowerPage, which has been publishing mobile technology news since 1995. He maintains an advertising relationship with the following legacy advertisers on the PowerPage:

  • Amazon Associates
  • Google Adsense
  • Tekserve
  • Advertising on the PowerPage is brokered by a third-party agency (BackBeat Media) and he recuses himself from these negotiations.

Biography

Jason D. O'Grady

Jason D. O'Grady developed an affinity for Apple computers after using the original Lisa, and this affinity turned into a bona-fide obsession when he got the original 128 KB Macintosh in 1984.

He started writing one of the first Web sites about Apple (O'Grady's PowerPage) in 1995 and is considered to be one of the fathers of blogging. He has been a frequent speaker at the Macworld Expo conference and a member of the conference faculty. He also co-founded the first dedicated PowerBook User Group (PPUG) in the United States.

After winning a major legal battle with Apple in 2006, he set the precedent that independent journalists are entitled to the same protections under the First Amendment as members of the mainstream media.

O'Grady is the author of The Nexus One Pocket Guide, The Droid Pocket Guide, The Google Phone Pocket Guide, and The Garmin nuvi Pocket Guide (Peachpit Press), the author of Corporations That Changed the World: Apple Inc. (Greenwood Press), and a contributor to The Mac Bible (Peachpit Press). In addition, he has contributed to numerous Mac publications over the years, including MacWEEK, Macworld, and MacPower (Japan).

When he's not writing about Apple for ZDNet at The Apple Core, he enjoys spending time with his family in New Jersey.

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RE: Apple announces iTunes Match, no-upload cloud-based music locker
jackson1984-24316069205748857739440257893812 10th Oct
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0 Votes
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Huh?
terry flores 6th Jun
Can somebody explain what if any benefits there are to the end-user? It makes a copy of my iTunes library in the cloud? Including the songs I ripped myself (99.9 percent of them)?
@terry flores Basically it's saying it goes and finds all your music, then finds the same song on their servers so you don't have to upload it. Though I find it amusing that they overestimate file uploads to weeks at a time.
@Aerowind
I agree, are they using dial up? I uploaded my entire collection to Amazon in one evening.
@Aerowind But Why? I dont get it either. I have all my music on my device. Why do I want to stream it to my device from the cloud?
@nanderto
It makes lots of sense if you have multiple devices and don't want to sync. It all depends on what your individual setup is.
0 Votes
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@Aerowind

That was with a cable modem.
According to the iCloud like above (which was probably added after you posted) that sounds correct. iTunes Match analyzes the music in your iTunes library, probably using some sort of fingerprint similar to the Gracenotes CDDB to see what music is already available. You then upload anything that is not available.


I can see the benefit for Apple, not having to have 500million copies of slightly different versions of the same Lady Gagme song. I have to wonder if wonder if Amazon or Google do something similar on the back end, hidden from the customer, to save space. It was one of the first things I thought of when Amazon first announced their service.
@swattz101
From what I've been reading they don't, at least not legally. Serving a stream from a central file would constitute a public presentation as far as copyrights are concerned.
Since neither Google or Amazon seem to have signed deals with the labels, I'm assuming that they're keeping the user to file relationships in tact in order to stay legal.
The chart is comparing apples to oranges.
The Amazon and Google offerings are streaming AND download/sync services, Apple is download/sync.

The chart acts like having a web player is detriment, but I can access the Amazon cloud from ANY web enabled device, not just my Apple hardware.

Finally, you get 20 gigs of space for free from Amazon (with the purchase of one album) and none of the purchases you make with them count against that total.
@30otnix

Does not mater how you spin it.
@Bruizer
Care to expand on that?
@30otnix
Probably not in a way that makes sense.
What I will see happening, especially if this catches on in a big way is Apple running out of server space very quickly. Amazon and Google have been expanding their servers for nearly a decade and still have problems sometimes.
@hoaxoner Apple has been expanding for nearly a decade and they are not going to store multiple copies of the same song!
@hoaxoner Amazon is selling it's excess space and computing cycles, and apple just brought the largest data center in the world online. I am pretty sure they will be able to keep up with demand.
0 Votes
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As a Mobile Me subscriber, I would be getting less instead of more. Apple is discontinuing iWeb support, which is how I publish my website. I would take the loss of iWeb support if iCloud supported streaming, but it does not. So that leaves me and others with a 32GB iPhone and huge music library on my Mac; but no way to store all of my music on my phone. I have decided to use mSpot to store my music and I can access it from anywhere. So that means when my AT&T contract is up, I can buy a cheaper iPhone with much less storage or an Android or Windows Phone 7 and save some more money. I just cannot see what Apple was thinking about with iCloud. They are going to antagonize lots of their current customers who were either looking for a convenient way to have access to their entire music library on their iPhone and waited a prolonged time to see what iCloud was all about, or the many of us Apple customers who publish their websites on their Mac through iWeb and Mobile Me.
0 Votes
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One Last Thing
MichaelWells 7th Jun
If anyone has the same storage problem I have, try mSpot. I just downloaded it and am currently uploading my library to their cloud. You have many options. You can upload your entire library or only selected parts. You can also have mSpot keep some of your music on your phone (you pick what amount of storage you want to use on your phone), or you can choose stream only and not have any music stored on your phone at all and still play it from the cloud. Lastly you still keep your iTunes account and purchase music from there; mSpot is only a storage and music player service. The music player actually has option to change the color of themes of the player, something you can't do on the iPod function on your iPhone.
0 Votes
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Google, Amazon... Microsoft?
scH4MMER 8th Jun
I find it weird how "Zune Pass" isn't getting mentioned anywhere in comparison to the new Apple services. Amazon and Google get mentioned, but ZP is a closer match in that you don't have to upload your library and can start listening instantly -- it's basically iMatch + iCloud with a different subscription model. The prices are pretty similar for anyone who purchases 10 or more tracks per month on iTunes. Thoughts? Is anyone actually choosing Amazon or Google now that ZP and iMatch basically give you instant access to all the music you own AND the music you don't?
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RE: Apple announces iTunes Match, no-upload cloud-based music locker
jackson1984-24316069205748857739440257893812 10th Oct
Astonishing blog site, bookmarked the blog page web page with curiosity to browse a great deal even more significant knowledg buy jerseys e!

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