Unboxing Asia

Hana Stewart Smith

PlayStation Vita sales drop in Japan

By | December 30, 2011, 3:45am PST

Summary: Sales for the PlayStation Vita have dropped 72 percent in its second week, with only 72,000 units being sold.

It’s been something of a shaky launch for the PlayStation Vita in Japan. Although Sony moved over 324,000 units in its first few days sales, things have taken a turn for the worse.

During December 19th–25th, only 72,479 units were sold, a drop of around 78 percent, according to reports.

Although a drop in sales is often expected from new consoles after the initial clamour has died down, such a drastic decrease is seldom seen.

The Nintendo 3DS, by contrast, only dropped 44 percent in sales in the week following its initial release.

Sales may have been affected by previous reports of technical issues and glitches with the console. Sony released a statement earlier this month apologising for the bugs, and posted a system update within days of releasing the console.

Compared to other consoles on the market, Sony had poor sales of the Vita in the crucial shopping week before Christmas.

The PlayStation Vita’s main competitor, the Nintendo 3DS, sold 482,000 units in the same time period. Even the Vita’s predecessor – the PlayStation Portable (PSP) — sold around 100,000 units. The Nintendo 3DS sold around four million units in Japan since it’s launch.

Unfortunately, the lacklustre sales are also reflected in the Vita’s software, with gaming charts also showing that none of the Vita’s launch titles were in the top selling 20 games last week. Most of the top games ranked lower than 40.

Overall the console has sold around 400,000 units so far. Although this initial drop in sales might signal trouble for the Vita, it is too early to comment on its overall success.

The Vita is set to launch in the U.S. and Europe in February next year, giving Sony plenty of time to work through potential issues with the console.

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Topics

Hana is three things -- small, British, and stranded in Tokyo.

Disclosure

Hana Stewart-Smith

Hana Stewart-Smith's mother is presently employed by IBM UK. No other existing or potential conflicts to report; this information will be updated whenever deemed necessary.

Biography

Hana Stewart-Smith

Hana is three things -- small, British, and stranded in Tokyo. After recognising that a degree in both English Literature and Film is, in fact, two parts unnecessary and useless, Hana decided that a change in pace was in order. With a lifelong passion for writing and a healthy fear/ fascination with technology, the next logical step was to move to Japan and surround herself with terrifying tech and a complete absence of the English language. She'll let you know how that venture works out.

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RE: PlayStation Vita sales drop in Japan
Aerowind 30th Dec
I never really understood why people buy consoles right at launch. You should always wait a little while for them to iron out the kinks and get a library together.
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Uh-oh. These numbers don't look good at all.
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Not really a surprise given how Sony's been treating its customers recently.
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I never really understood why people buy consoles right at launch. You should always wait a little while for them to iron out the kinks and get a library together.

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