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Can Microsoft close the app gap with Apple's iPad?

By | February 1, 2010, 10:50am PST

Summary: Microsoft and its partners have been shipping Tablet PCs for nearly a decade. And yet when the Apple iPad ships in a few months it will do a much better job of implementing those features than any of Microsoft’s partners have done so far. Why? Because Apple understands something that Microsoft has yet to figure out: Apps matter. Here’s what Microsoft has to do to catch up.

Update 1-Feb, 3:30PM PST: This post has been revised since its initial publication. See the note at the end of the post for details.

I’ve owned a succession of Tablet PCs over the past roughly seven years, nearly as long as they’ve been around. In fact, I’m composing this post on a Dell Latitude XT2 running Windows 7. That hardware/software combo supports multi-touch in addition to accepting input from a pen. So when Apple announced the iPad last week, I looked at it from a slightly different perspective than most. It’s clear that Apple has also been looking carefully at the technologies that Microsoft has been refining for the past decade, and I can confidently predict that Apple will do a much better job of implementing those features than any of Microsoft’s partners have done so far.

Why? Because Apple understands something that Microsoft has yet to figure out: Apps matter. Nearly eight years after its introduction, the Tablet and touch technology in Windows is nothing short of spectacular, especially the parts that recognize handwritten input. And yet it’s still nearly impossible to assemble a full suite of Windows apps that were designed to work well on a touch-enabled PC.

In a few months, when iPads are actually shipping, we’ll all be able to compare the two platforms for ourselves. Meanwhile, we can look at what Apple has announced and what it has already accomplished with the iPod Touch and iPhone and make some pretty easy projections. I certainly hope that Microsoft and its partners are already doing exactly that.

On its iPad Features page, Apple goes to great pains not to refer to Tablet PCs at all. The introductory text is circumspect, in fact, immodestly asserting that “you can do things with these apps that you can’t do on any other device.” But if you look at the metadata for that page, you see a more pointed comparison: “With its revolutionary Multi-Touch screen, and its ability to run thousands of apps, iPad can do thousands of things a tablet PC or e-reader can’t.”

Like I said, apps matter.

Tablet and touch features in Windows 7 are secondary to the underlying OS, and developers have been consistently ignoring them for years. Even today, apps that are built on the latest Microsoft technology, like the Seesmic Look client for Twitter, are blissfully unaware of touch features.

On my Tablet PC, I can call on a handful of apps that work reasonably well with touch gestures. Internet Explorer 8 is exemplary, with support for two-finger panning, scrolling with simple flick gestures, and resizing of photos and web pages with the now-familiar pinch gesture. The Office 2010 beta is also fully touch- and ink-aware, especially OneNote, which could be the centerpiece of any slate PC. Amazon’s beta release of the Kindle for PC app allows you to turn pages easily with gestures, although it doesn’t allow for ink annotations.

Windows Media Center, with its large buttons and simple full-screen interface, is a showcase app on a PC that uses a slate form factor. You can scroll through its main menu with the swipe gesture and navigate with gestures through your media library.

Those exceptions aside, most built-in Windows programs are inadequate on a touch-enabled platform. Many third-party apps don’t work well on a touch-enabled PC either. Google Chrome, for example, has no support for any touch features, even though its minimalist interface would be ideal. Firefox and Safari do a much better job of recognizing gestures. The popular TweetDeck client for Twitter is also frustrating to use on a Tablet or touch-enabled PC. The only way to navigate through columns is using tiny scroll bars that are nearly impossible to hit accurately with a normal-sized finger.

So what Apple is doing right with the iPad is insisting that the only apps you’ll be able to install will be those that are designed from Day 1 with full multi-touch support, either for the iPad itself, as Apple is doing with its base software package, or for the iPhone and iPod Touch.

On the PC platform, companies like HP and Dell are trying to cope with the app gap by including their own touch-enabled software for new consumer PCs. I’ve been using an HP TouchSmart and a Dell Studio One for several months now and will have more to say about both companies’ approaches later this month. But they shouldn’t have to do that. Microsoft should already have a full suite of touch-enabled apps for work and play. If I were making a list of what should be in any new slate PC powered by Windows, it would include the following:

  • A touch-optimized browser. IE8 is a good start. Now get rid of the unnecessary window frames and add some navigation features that make sense for someone who doesn’t have a mouse handy.
  • An e-reader that works with multiple book formats.
  • A great media player. Again, Windows Media Center already has just about everything a slate PC needs.
  • A touch interface for Windows Live. Windows Live Mail and Windows Live Photo Gallery are both excellent programs. What if you could select an alternate interface, with larger buttons, less window dressing, and a pop-up toolbar for editing tasks?
  • An easy connector for digital cameras and Bluetooth devices.
  • A file sync utility that allows you to copy and move files (especially digital music and photos) to and from other PCs and mobile devices.

The killer feature that Tablet PCs have for me is the ability to enter handwritten notes in programs like OneNote and to use handwriting as an alternative to input from a virtual keyboard. What I’d really love to see for the next generation of Windows PCs is a set of universal navigation tools that make it easy to start and switch between programs. The Windows 7 taskbar works great on a PC with a wide screen and a mouse, but it’s not so fun in portrait mode when program icons spill over into a second or third row.

And I hope Microsoft is working on these improvements now, because you know that Apple is already working on their second-generation iPad.

Update: This post has been revised since its initial publication, in which I erroneously criticized Windows Media Center for its lack of touch-screen support. You can indeed use gestures with Windows Media Center in Windows 7, as I have ascertained with additional testing. It didn’t work when I tried previously, which might have been an issue with the drivers or the hardware. But as Microsoft’s Charlie Owen noted in the comments below, the Media Center team invested a great deal of effort in making touch features work with Media Center and they deserve credit for that effort and the excellent results. My apologies for the original error.

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Ed Bott is an award-winning technology writer with more than two decades' experience writing for mainstream media outlets and online publications.

Disclosure

Ed Bott

Ed Bott is a freelance technical journalist and book author. All work that Ed does is on a contractual basis.

Since 1994, Ed has written more than 25 books about Microsoft Windows and Office. Along with various co-authors, Ed is completely responsible for the content of the books he writes. As a key part of his contractual relationship with publishers, he gives them permission to print and distribute the content he writes and to pay him a royalty based on the actual sales of those books. Ed's books written prior to fall 2011 have been distributed by Que Publishing (a division of Pearson Education) and by Microsoft Press. As of November 2011, Ed is a partner in the independent publishing company Fair Trade Digital Exchange, which exclusively publishes his books.

On occasion, Ed accepts consulting assignments. In recent years, he has worked as an expert witness in cases where his experience and knowledge of Microsoft and Microsoft Windows have been useful. In each such case, his compensation is on an hourly basis, and he is hired as a witness, not an advocate.

Ed does not own stock or have any other financial interest in Microsoft or any other software company. He owns 500 shares of stock in EMC Corporation, which was purchased before the company's acquisition of VMware. In addition, he owns 350 shares of stock in Intel Corporation, purchased more than two years ago. All stocks are held in retirement accounts for long-term growth.

Ed does not accept gifts from companies he covers. All hardware products he writes about are purchased with his own funds or are review units covered under formal loan agreements and are returned after the review is complete.

Biography

Ed Bott

Ed Bott is an award-winning technology writer with more than two decades' experience writing for mainstream media outlets and online publications. He's served as editor of the U.S. edition of PC Computing and managing editor of PC World; both publications had monthly paid circulation in excess of 1 million during his tenure. He is the author of more than 25 books on Microsoft Windows and Office, including the recently released Windows 7 Inside Out.

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RE: Can Microsoft close the app gap with Apple's iPad?
beijing2008 14th Sep
Nice Post! Very Thanks fake rolex
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M$ is braindead anyway
Linux Geek 1st Feb 2010
Only Linux & OSS can make the right apps for the tablets.
Since Gate$ left M$ they can't even come up with a good evil ideea.
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...
Badgered 1st Feb 2010
Only Linux & OSS can make the right apps for the tablets.

Have they yet?
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The only gap out there
LBiege Updated - 1st Feb 2010
... is M$' ability to hype sth out of nothing. iPad is junk, just like every other overpriced iJunk. Apple's market will diminish as the depression deepens in the coming quarters and more and more consumers stop over-consuming as they should. The faster these companies adjust to such reality, the more likely they will survive this GREATER depression.
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Not if you are a photographer
stannich@... 1st Feb 2010
If you want to use the tablet with your digital photography and you use RAW for your images, Linux is braindead. Since I use Photoshop and Lightroom, I would need either OSX or Windows. If I use the software on Windows, I would need to buy a second version to also work on OSX. The tablet is for field work. The desktop is for serious photoediting.
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Message has been deleted.
transposeIT Updated - 3rd Apr 2010
  • Flagged
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Actually.....
LazLong Updated - 3rd Feb 2010
If you do have a interest there are Raw viewer/editors for Linux.

Lightzone & Picasa come to mind

http://www.lightcrafts.com/lightzone/

also
http://darrenyates.com.au/?p=705
http://www.linux.com/archive/feed/56128

While you may prefer PS &/or LR for your editing workstation. In the field a netbook/notebook or even tablet would lessen the load one carries. In this case the iPad may not be that good of a choice as it does not have native SD/USB ports, although I would bet there will be a special cable/device for it soon after it comes out.

Still even photographers can use Linux if they want too.

edit:
I also forgot..... Bibble
http://www.bibblelabs.com/
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Message has been deleted.
i2fun@... Updated - 3rd Apr 2010
Nice Post! Very Thanks fake rolex
I wouldn't be as harsh as our friendly Linux Geek, but he
does have a point. Microsoft has spent untold millions on
various technologies coming up with 'solutions' to
'problems' rather than establishing vision as a corporate
trait.
The ABA folk in these hallowed pages are constantly
sniping that Apple doesn't 'innovate' yet history and victory
goes to Apple thus far. Not because they invented a cure
for cancer, but because they have invented the proverbial
better mouse trap. They didn't invent the mouse trap, just
a better one. That better mouse trap is a holistic
environment that has a very striking balance between
being tightly controlled and yet open to every Tom, Dick
and Harry.
The controlled part of it means that the consumer
experience is nearly uniformly good. The open part allows,
even encourages, the app makers to be creative and flood
the App store with more apps than even Apple could have
imagined.
Microsoft continues it's lumbering business model of being
an 800lb gorilla and throwing its weight around. That
business model has for decades included squashing any
developers who MS thought might impinge on anything MS
might make a buck on. Being a Windows developer has
always been dicey. Early on being an Apple developer was
as well, as I can personally attest. However, when the SDK
for the iPhone costs just $99 and you have access to
enormous open source libraries and all you have to do to
sell it on Apple's heavily trafficked App store is run it by
Apple to make sure you are up to family standards, well,
Microsoft just hasn't a clue.
Good story Ed. You hit the nail on the head, but I'm afraid
your advice will fall on deaf ears in Redmond.
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Win7 Convergence Helps
orcmid 1st Feb 2010
I think the convergence of Media Center and Tablet PC OS Distros, started with Windows Vista, will make a big difference with regard to application convergence.

There are still things to do and I notice the 2003 "Building Tablet PC Applications" book has gathered a lot of dust on my bookshelf -- though I still have it.

I saw, with interest, how you found some applications to be quite awkward when used on a Tablet PC. Is this mostly around their not being ink-enabled or is the use of gestures not handled adequately by the GUI without requiring application cooperation?

I wonder how much of this is the degree to which apps are using older Windows API features that don't allow graceful introduction of Tablet functionality along with accessibility, programmability, and other modern requirements. This may require tightening of the "Designed for ... " versus "Works on ... " logo arrangements.
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Can we say microsoft courier?
eprisencc 1st Feb 2010
If that is not a piece of vaporware then Apple may well
be doom as well as Windows 7 tablets. The video alone of
that thing is revolutionary and should cause more
excitement than the so so iPad.
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But it doesn't do the same thing.
jeremychappell 1st Feb 2010
The Courier doesn't do what the iPad does. The iPad is about content
delivery, and probably games. It does email, and appointments. It's
small and light.

The Courier as depicted in those videos isn't this at all. Courier would
suck as a video player - two screens that can't fold backward.

However what Courier does it seems to do REALLY well. As a notebook
(small "n") it's fantastic - unlimited storage (uses the cloud) and rich
user experience, seems niche - but actually a lot of people would
really enjoy such a system.

In my life, there is plenty of room for an iPad and Courier - as long as
Courier isn't vapour. Price could be a killer for Courier - once with
what I did, I'd have been very price insensitive for this, now my role
has changed it'd need to be no more than ?1200 (tops). The iPad's
price is absorbable (of course I'd like it to be cheaper - but I'd like free
food too!).

So I'll be getting the iPad - fits exactly with what I'm doing. If
Microsoft ever ship a product that resembles the one in the Courier
video then I'll take a very serious look at it.
Unfortunately, Microsoft isn't promoting their WPF platform enough. It's a great platform for developing touch-sensitive applications (although VisualStudio 2010 will help tremendously). Seesmic Look is developed in WPF, but only shows you can still create apps that don't work well with touch, if it isn't a part of the application's design from the beginning.

FWIW, I use a HP TouchSmart. Additionally, the Zune Software is much more touch friendly than Windows Media player (which should be retired).
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important observation for the slate pc world!
and, yes, one would think smart people have been working on these issues...
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Be it iPad or a Windows Tablet, in what ways are touch screen tablets superior to current netbook/laptop computers?

More than anything, they stike me as being just fashion statements.
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You could have asked the same about smart phones before the iphone came out and a lot of people did. Even after the iphone came out there was a huge wave of comments showing that the iphone didn't have as many features of smart phones that came out before it.

Now look at the smart phone landscape today. Almost every single one pays homage to the iphone. It changed what smart phones could and should do.

So when asking a question like you just asked, history has an answer for you there, but that doesn't necessarily mean history will repeat itself.
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And the Answer Is???
windozefreak 2nd Feb 2010
nt
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He just gave you one
Wintel_BSOD 3rd Feb 2010
Personally, I think it would be good for seniors who's eyesight isn't good enough for the iPod touch, and who also don't want to be tied to a keyboard, either.
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Multitouch means that you can reach over to the screen and grab hold of your data and content and manipulate it by hand. I haven't tried it, it doesn't attract me, maybe once you do try it it sells.

If your digital experience includes a lot of text input, you need an alternative to keyboard, or if you use keyboard then you may as well use mouse. Due to RSI-like disability, I use FITALY onscreen, or you can have a multitouch QWERTY keyboard under the glass now. You also can use speech recognition, which should be fastest of all - I reckon Fitaly is about half the speed of typing. Other tricks such as cellphone text exist but are they available in PC form?
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If Apps Matter, buy a good netbook.
Tom12Tom 1st Feb 2010
What can iPad do that a good netbook computer can't?

The latter can run zillions of different Windows applications.
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And that's soo exciting
GoPower 1st Feb 2010
Same old crap!
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Exciting is irrelavant
TV John 2nd Feb 2010
In the long term exciting doesn't really matter - although it will provide an initial sales boost. What matters is whether the iPad/Netbook/Whatever is fulfilling a need, and is it the best tool for what you are doing. For some that will be a slate pc, for some a netbook, etc. Apple have been very good at seeing a need and filling it.
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Including malware. Besides,
HypnoToad72 1st Feb 2010
cloud apps are licensed snoozeware. As in, once you license it, the developer needn't do much to improve anything until a certain point.

And as the "demand" dies off due to this economy, the licensing money will stop rolling in anyway.

Not that I am pro iPad... but I am no windows apologist and I've read up on some "professional" bloggers' posts...
Blaah, Blaah, Blaah...

Apple releases products, whereas Microsoft on the other just talks about the future. The resulting products are cut down to the point that they are completely boring.

I also have a PC Tablet and have to say Windows 7 is actually pretty good. However, the app support as this article points out is pretty bad.

The iPad will eat Microsoft's lunch. Even today Microsoft has not shown to be a competitor to Apple's iPhone. Sorry to say it, but the glory days of Microsoft are over. They can make a great OS for the traditional environment, but anything else is just not good.
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Ha! The glory days of Microsoft. When exactly was that? And what exactly qualifies as a "glory day" for Microsoft? I cant think of a day in years that I haven't heard someone crabbing and whining about how evil MS is and how they are terrible and awful simply for existing, and of course the garbage they produce. Mind you, that was coming from the Apple and Linux camp of course.

That aside, Microsoft is still making piles of money with no end in sight. At least not yet. So when you say their glory days are over you certainly cannot be talking about profitability.

Or perhaps your just one more of "the few" out there who have invested so much of their self esteem into what they choose as a computer and operating system that nothing short of stomping Microsoft out of existence will make up for the heart and soul they have invested into their computer of choice.
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Good article but I hate WMP software
ThePrairiePrankster 1st Feb 2010
I think your points on the tablet PCs and their lack of integration with popular software packages has contributed to their lack of meaningful market share. I also think I will be buying an iPad soon. To date, I have bought 6 Windows PCs and 1 Mac over the past 20 years. I sold the 8 year old Mac and 2 PCs of similar vintage to a college kid with the dream of writing software and he wanted to have OS from Apple, MS and to use Linux distros for his studies. I have had good exeperiences, except for WMP, with Windows PCs and think Windows 7 is a very good product.

As for Windows Media Player, it is the worst piece of music management software I have ever used. iTunes is not great, but it is easier for me to use on my Windows XP and Vista boxes than WMP. Give me Nero, MusicMatch or iTunes, anything but WMP.
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Try the Zune software, it's far superior to the ancient WMP.
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So superior they are the same
wackoae 1st Feb 2010
The "Zune" software is based on WMP. In other words, they are the same with a different cover of paint.
How can an ABMer compare two products of the company he truly hate? Oh, yeah. Pulled it out of his a$$...
  • Flagged
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You're better off using VLC or even Winamp instead of that garbage.
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Obviously you haven't used it
roteague 1st Feb 2010
"The "Zune" software is based on WMP. In other words, they are the same with a different cover of paint."

You obviously haven't used the Zune software. The two are not even close.
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Wrong on this point...
CrashPad 2nd Feb 2010
Zune software is a complete ground up platform in itself. Shares funtionality items but not code.
Time's up!

I had a Tablet PC in 2002. What has MS done since then to
improve the experience? Nothing.
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lol
CrashPad 2nd Feb 2010
From XP tablet edition to Win7 is a huge improvement. The hardware is up to the manufactures Dell and Hp.
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And there be the problem
A Grain of Salt 8th Feb 2010
Microsoft will not be able to control what the OEM's do and visa-versa.
So neither will be able to control the whole experience.
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What about the DPI?
MarkKB 1st Feb 2010
Good article, you raised some good points.

But if you want large buttons/icons/ect, why not simply increase the DPI? Or am I missing something?
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Already part of Windows 7
roteague 1st Feb 2010
Higher DPI is already part of Windows 7 and WPF.
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Yeah, I know.
MarkKB 1st Feb 2010
That's kinda what I was pointing out. Sorry if it wasn't clear! ^^;
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Contributr
Yes, you can
Ed Bott 1st Feb 2010
In fact, on my Tablet I use 120 DPI. But you pay a price in screen real estate because everything gets larger, including wasteful window frames. Better to have dedicated touch buttons instead of just magnifying an interface built for a mouse.
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On one hand you have large buttons and bars that take up space, and on the other you have... large buttons and bars that take up space. You're losing screen real-estate either way.

That said, if you want to change specific sizes, there's always the advanced appearance settings control panel, although that veers into the user-unfriendly zone.
I don't buy this particular argument Ed -- everything on the iPhone (and likely iPad) gets larger in two areas because of the touch only input...

1) The interfaces are (usually) scoped down versions of a richer application. A good example: Flickr for iPhone has a lot fewer features than http://Flickr.com.

2) To use apps which haven't been designed specifically for the iPhone (think: web pages) I typically have to zoom (magnify) the experience to interact effectively.

So, you've paid the screen real estate price either way -- one is slightly more elegant than the other but comes at a reduced functionality price. Granted, many consumers can be perfectly happy with the reduced functionality -- but an equal or greater number will not be satisfied.
I've used a touchscreen tablet PC with Win7, IE8, Office 2010, etc. for three months now and have been very impressed. I've found that the best settings for use as a slate PC are when you pull up Screen Resolution, select "Make text and ther items larger or smaller", and select the Medium setting. It slightly enlarges *parts* of the UI, but not all of it, as changing the DPI would. It makes it much easier to use it all solely by touch.

Given the choice of a closed OS like the iPad and an open one like Win7 (or even OSX for that matter), I'd take the latter in a second. I have no options with the former. With a tablet PC, I even have the option of jumping back to the mousepad and keyboard if it's older software that doesn't work well with touch. On the iPad (or iPod Touch Macro, as I'd term it) you have no such choice. Especially given that you can get a powerful touch-enabled tablet netbook with Win7 for $400 *today*.

BTW, Mr. Job's description of typing with an on-screen keyboard as "magical" is complete malarky, no matter how large it is or what screen it appears on.
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Great observation
jaypeg 1st Feb 2010
"what Apple is doing right with the iPad is insisting that
the only apps you?ll be able to install will be those that are
designed from Day 1 with full multi-touch support, either
for the iPad itself, as Apple is doing with its base software
package, or for the iPhone and iPod Touch."

This clearly sums up what Apple is doing right with it's
mobile platform. Apple has never been afraid to take point
and lead the industry. MS has failed at tablets so far
because they fail to recognize the risks that must be taken
to fully reach the next computing paradigm. They're afraid
of upsetting their entrenched legacy users. They're afraid
of looking lame for a while.
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Great observation
techpops 1st Feb 2010
That's another really important part of the whole picture here. Microsoft has legacy to deal with and Apple doesn't. Great point.

I'd of said years ago that you just need to add touch features to Windows and everythings fine. Today after seeing the ipad in action I'm convince you need a new version of Windows that's designed just for tablets.

That's not going to happen and if the ipad becomes a big hit, Microsoft will lose out for years to come trying to shoe horn features into Windows that cater to both kinds of incompatible formats.
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Win7 is MS contribution to tablet function. And that is huge when compared to OS Iphone. Get it straight Apple and MS compete only in the software arena here and MS lead is large and growing. Apps todate compatible to Win7 2 million Iphone OS is what 200000? Not the competition at all.
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You're missing the point entirely. Of course Windows is the dominant OS on the desktop and I'm very happy using it there. This isn't about desktop machines or laptops. It's about touch screen tablets.

You can't compare the amount of Windows apps to the amount of ipad apps and then claim Microsoft win. That's too funny.

If you want to talk about the iphone, compare it with windows mobile. Compare Windows with OS X, compare the ipad with other touch screen tablets that are running Windows, but then remember to take out all the Windows software that isn't designed for the tablet format and see what you're left with.

Now who's in the lead?
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********...
CrashPad 2nd Feb 2010
You compare what is able to be loaded on the hardware period, no matter what platform.
  • Flagged
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You're still missing the point
Wintel_BSOD 3rd Feb 2010
The touch apps on the Ballmer tablet just aren't there as even Ed Bott mentioned in his article.

Get a clue.
  • Flagged
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"Win7 2 million Iphone OS is what 200000?"
matthew_maurice Updated - 2nd Feb 2010
But all of the iPhone apps are specifically designed to take full
advantage of the touch interface. Which was Ed's point.
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Microsoft DOES NOT MAKE COMPUTERS.
windozefreak 2nd Feb 2010
nt

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