Moving beyond Microsoft

Moving beyond Microsoft

Summary: This site gets a slight makeover today, one so subtle you might not notice it at first. Its title is no longer Ed Bott's Microsoft Report. Instead, it's called simply The Ed Bott Report. Here's why.

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Look up. No, not all the way up, just a little bit. There, to the right of my picture.

Notice anything different?

This site gets a slight makeover today, one so subtle you might not notice it at first. Its title is no longer Ed Bott’s Microsoft Report. Instead, it’s called simply The Ed Bott Report.

If you’re a regular reader of my work here at ZDNet, you’re probably saying, “It’s about time.” In fact, the title change reflects how my interests have expanded in the five-plus years I’ve been publishing here. I still talk a lot about Windows, and I write reviews and do hands-on articles about other Microsoft technologies, too. But these days you’re equally likely to find stories about products and services from companies like Google, Apple, and Amazon.

In part, this change is a reflection of how Microsoft’s competitive position has changed in the past decade and especially in the last five years. The lines between companies and markets are increasingly blurred. Once, not that long ago, Microsoft had a DOJ-certified monopoly on personal computers. Today, Microsoft is still hugely successful in the enterprise, but the company’s share in the PC segment is slowly eroding. In other essential tech categories (especially mobile) Microsoft is struggling just to become a serious player.

It’s no accident that Apple’s phenomenal success coincided with their decision to remove the word Computer from the company name. And Google, which started out as a search company, is now in the operating system business and competing with a vengeance against both Apple and Microsoft. You can’t understand any one of those companies or talk about its future prospects without looking carefully at its competitors.

If your budget is tight—at work or at home—all this competition is a mixed blessing. It creates interoperability headaches, adds complexity, and opens opportunities for bad actors to exploit security flaws. It also makes the stakes higher for adopting new technologies—there will be winners and losers, and if you back a loser the costs can be painful.

For me, this new competitive landscape is exhilarating. I’m happy to have a broader mandate to write about tech topics that matter, without being constrained by old labels.

A big thanks to all of you who have read my work and sent me questions, comments, feedback, and suggestions. Your input is what makes this all so rewarding.

Topics: Microsoft, Apple, CXO, Hardware

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49 comments
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  • Moving beyond MS is smart

    Getting away from MS is a start in the right direction.
    itguy10
    • RE: Moving beyond Microsoft

      @itguy10 The best thing iOS has done for people is to show them that they don't need Windows on a device to get stuff done. Whether our next generation of operating system comes from another company or a future revamped Microsoft, a big change can only be a good thing for our long-term future.
      BillDem
      • RE: Moving beyond Microsoft

        @BillDem
        iOS unfortunately doesn't help in any shape or form "to get stuff done" if you really talk about an enterprise. It's a toy OS and nothing more.
        Paradise Lost
      • RE: Moving beyond Microsoft

        @BillDem "get stuff done" you mean like web browsing?
        blazing_smiley_face
      • RE: Moving beyond Microsoft

        @BillDem @blazing_smiley_face<br><br><I>""get stuff done" you mean like web browsing?"</I><br><br>You mean half assed web browsing? (No Flash)
        The one and only, Cylon Centurion
      • RE: Moving beyond Microsoft

        @Cylon Centurion--- Everything about apple is half-assed.
        sackbut
      • RE: Moving beyond Microsoft

        @BillDem <br><br>Agreed. And it's a scary thought for Microsoft seeing more and more consumers purchasing and using iPads in place of Windows PC. As their primary device. Which is why we see Ballmer doubling-down on "Windows" across all their products instead of say putting WP7 on tablets. I walked into Best Buy this past weekend and what i saw was tablets everywhere. They dedicated a large section of the store for tablet displays, Win netbooks were nowhere in sight.

        http://finance.yahoo.com/news/The-iPad-Just-Ate-11-Of-The-siliconalley-2854115658.html?x=0&.v=1
        dave95.
      • RE: Moving beyond Microsoft

        @BillDem


        Aaaah get stuff done - that's why Mac users install Windows
        tonymcs@...
      • RE: Moving beyond Microsoft

        @Dave95<br><br>Best Buy here has that too. Nobody was browsing through it though. They were browsing laptops. <br><br>Tablets aren't everything people make them out to be. They're tertiary devices, not primary devices. Pretty poor ones at that. Our iPads at work are often pushed aside for a PC that can play Flash content.
        The one and only, Cylon Centurion
    • What are you both talking about

      @itguy10
      "Getting away from MS is a start in the right direction."
      how exactly is that?
      any proof any statistics anything to back up that argument ???

      I find the above statement pointless
      Unrealmaster287
      • RE: Moving beyond Microsoft

        @unrealmaster287

        Hitching your infrastructure to 1 vendor is not a good thing.

        People are finding that MS is a hindrance to getting the job done and are moving away.
        itguy10
      • RE: Moving beyond Microsoft

        @itguy10
        Again, please provide EVIDENCE

        For the record i am not an MS fan boy nor am i an apple hater.
        Unrealmaster287
      • RE: Moving beyond Microsoft

        @unrealmaster287 Evidence? It's his opinion. Since when do opinions require evidence. I don't like okra. Do you need evidence of that? ;)
        lostarchitect
      • Not opinion, statement!

        @lostarchitect

        "People are finding that MS is a hindrance to getting the job done and are moving away."

        I don't think that's an opinion as much as a statement
        Sry if im sounding rude or anything but i cant wrap my head around posting blind STATEMENTS!
        ;)
        Unrealmaster287
  • RE: Moving beyond Microsoft

    I hope you continue to give reports on Microsoft.
    LoverockDavidson
    • He can, but now he won't have to deal with all the calls

      @LoverockDavidson
      for his head as he brings up problems and issues associated with Apple products, as his blog had the word "Microsoft" in it.
      William Pharaoh
    • 'Ed Bott's Apple trojan report and customer service review'

      @LoverockDavidson ... There, that encapsulates it a little bit better.

      Ed, how's your car doing? Did you ever figure out how to build an AutoPC to play your library of .wma files?

      One bone to pick: "If your budget is tight?at work or at home?all this competition is a mixed blessing. It creates interoperability headaches, adds complexity, and opens opportunities for bad actors to exploit security flaws."

      Actually, computing monoculture - especially one built on a rube-goldberg closed-source inherently poor security model OS - opened opportunities for bad actors to exploit security flaws.

      For the last decade, I've happily used Macs without any antivirus software on them, largely comfortable that I would be safe from security threats - and I have been.

      The more OS's, the harder it will be for bad actors to develop exploits that can broadly attack.
      HollywoodDog
      • RE: Moving beyond Microsoft

        @HollywoodDog

        [i]For the last decade, I've happily used Macs without any antivirus software on them, largely comfortable that I would be safe from security threats [/i]

        So if you've not used any sort of protection, how do you [i][b]know[/b][/i] you don't have a bug?
        Hallowed are the Ori
      • Probably in the same way

        A litany of NBM trollops that say they never use any AV etc and have never got anything bad.
        ego.sum.stig
  • Really??

    I never post or reply to any forums but I have to reply here. Is it just me or are the majority of replies posted by "consumer hobbyists"? MS isn't going away anytime soon, the business world relies on MS' products as there are not a whole bunch of alternatives. There is no Apple ERP or Google CRM or Amazon PBX..the real world relies on these products, they make the world go round. I love Google, Apple and Amazon, they are bringing great ideas and products to the world. To all the MS haters, they've done more for technology than any other company and deserve some credit. My two cents!
    chrisjpatten@...