The largest mass media conglomerate in Brazil declared yesterday that none of its content would be promoted on Facebook. But shouldn't the company be exploring the future rather than ignoring what users want?
Angelica Mari tracks the business IT agenda in the southern hemisphere's biggest economy.
Angelica Mari is ZDNet's Brazil Contributing Editor. She has relocated to Brazil, her home country, in 2011 after living and working in Europe for a decade. She started her professional life when she was 14, as a software trainer coaching executives at major Brazilian companies until the age of 17, when she started writing professionally. Since then, she has worked for leading business, technology and lifestyle publications worldwide in a variety of editorial roles. In 2010, Angelica published "Reboot: Leading IT in the Information Age", a book focused on the new realities of technology management and the vision of CIOs for the future. Angelica co-founded IT Decisions, a firm providing consulting services, content creation and event management to international firms in the technology, business process outsourcing, media and entertainment sectors looking to enter the Brazilian market. She is also involved in the launch of an online start-up connecting Brazilian craftspeople with the international marketplace.
The microblogging service is growing its workforce exponentially in its second-largest market to make the most out of commercial opportunities in real-time advertising, events, and TV.
The four largest mobile operators in Brazil have launched their 4G commercial offerings last week. But is the Brazilian offering of 4G what it really says on the tin?
If you don’t know about the vibrant technology industry in Brazil, you should. In this blog, I’m going to be reporting on what’s happening across all areas of technology in Brazil.