The aim is to eradicate the differences marketers and content producers see between metrics in back-end systems and public ratings.
Between the Lines
Larry Dignan and other IT industry experts, blogging at the intersection of business and technology, deliver daily news and analysis on vital enterprise trends.
Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.
Rachel King is a staff writer for ZDNet based in San Francisco.
Zack Whittaker writes for ZDNet, CNET, and CBS News. He is based in New York City.
A rumor that Lenovo could acquire BlackBerry woke up traders. But the broader question is whether Lenovo has the chops to manage the Motorola and BlackBerry brands along with its own and not be crushed by indigestion.
Consumers are turning to online television services in their droves — but what does this mean for cable providers and traditional outlets?
PwC subscribed to the prediction that wearables sales could topple 130 million units in 2018.
The iPod has been relegated to the non-material "other" revenue bucket for Apple starting next quarter. But its DNA lives on in the iPhone, iOS and App Store.
Apple's fourth-quarter earnings blew Wall Street's expectations away. After the second-half release of products and services, Apple executives explain a few things.
The larger question is whether Apple can keep the Mac momentum going. The short answer is that Apple can probably keep the good times rolling with product updates and emerging market strength.
The two companies were already integration partners and sealed the arrangement with an acquisition.
Apple reported strong numbers for the last three-month period. And if you thought the PC market was anything to go by, you're wrong: the Mac is back.
Microsoft is further targeting startups and ISVs with the opening of the Azure Marketplace, led by the launch of Cloudera for Azure.