Sun's Schwartz has right DRM idea, but maybe not the power
This will be my 11th post in my ongoing campaign and blog series on InDRMpendence and DRM (Digital Restrictions Management) in just about as many business days (12 to be exact).
Larry Dignan and other IT industry experts, blogging at the intersection of business and technology, deliver daily news and analysis on vital enterprise trends.
Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.
Andrew Nusca is a writer-editor for ZDNet, contributor to CNET and the editor of SmartPlanet, ZDNet's sister site about innovation. In 2013, his coverage will focus on enterprise startups. He is based in New York.
Rachel King is a staff writer for ZDNet based in San Francisco.
This will be my 11th post in my ongoing campaign and blog series on InDRMpendence and DRM (Digital Restrictions Management) in just about as many business days (12 to be exact).
Yahoo CEO Terry Semel has a clear agenda for his company--it's all about content and creating a personalized environment in which users are more deeply engaged with the Yahoo's offerings. It's not just about page views or unique users, but about how much time is spent by individual users on Yahoo's diverse services, Semel said during an interview at the Web 2.
During an evening panel, Web 2.0 conference hosts John Battelle and Tim O'Reilly peppered three of Microsoft's top executives with tough questions about Microsoft's future strategy for MSN, Windows and Office.
InterActiveCorp CEO Barry Diller fielded questions [video clip here] from Web 2.0 conference host John Battelle and the audience about how his recent purchase of ask.
I'm not exactly sure what the precise criteria is for Web 2.0 products, but several of the products demoed at the Web 2.
Or, at least for a long time. So says a ZDNet reader who lighted the keys on his keyboard ablaze to put me in my place regarding one of the more interesting possibilities that could come out of the journey that Sun and Google embarked on yesterday.
Worth reading: Nick Carr ruminates on the millenialist rhetoric around Web 2.0--which he says represents participation, collectivism, virtual communities and amateurism --and the potential hegemony of the amateur, which is exemplified by Wikipedia in his view.
A panel entitled "Search by another name: New ideas in Search" didn't yield much in the way of new ideas or Web 2.0 breakthroughs.
ThinkFree's functions in association with Google's Blogger service is a no-brainer.
Nicholas Negroponte's plan to distribute 150 million $100 laptops to third-world children by 2007 may be impossibly ambitious. But Microsoft ought to be paying attention anyway.