Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Rachel King

Rachel King is a staff writer for ZDNet based in San Francisco.

Zack Whittaker

Zack Whittaker writes for ZDNet, CNET, and CBS News. He is based in New York City.

Latest Posts

Facebook Ads: Monetizing the social graph and social graft

The blogosphere is loaded up with all flavors of Facebook Ads analysis, and much handwringing over the notion of users expressing their enthusiasm for Diet Coke or "American Gangster" on their Facebook page and Coca-Cola or Universal Pictures placing ads in the newsfeed as the items are spooled to their social graph. (Beyond Facebook, it's not hard to imagine a contextual ad showing up every time you Twitter something.

November 6, 2007 by Dan Farber

2 Comments

Surprise--OpenSocial is alpha code

The buzz about Google's OpenSocial APIs has died down as Google's Android phone platform took the stage, now eclipsed by Facebook's social ad service. A few companies, such as Plaxo, have readied their containers for OpenSocial applications and widgets only to find problems.

November 6, 2007 by Dan Farber

3 Comments

Defragging Enterprise 2.0

Day two of the Defrag conference started with Harvard Business School Associate Professor Andrew McAfee's giving his latest twist on Enterprise 2.0, a term he is credited with inventing.

November 6, 2007 by Dan Farber

1 Comment