Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Rachel King

Rachel King is a staff writer for ZDNet based in San Francisco.

Zack Whittaker

Zack Whittaker writes for ZDNet, CNET, and CBS News. He is based in New York City.

Latest Posts

Don't weep for underappreciated enterprise software

For weekend entertainment and attention, Robert Scoble used the word "sexy" in a headline, referencing a LiveSide.Net interview with Bill Gates where he said that the press (naming the Wall Street Journal) doesn't appreciate that Microsoft's enterprise/business software is underappreciated and at the heart of the company's vast riches.

December 9, 2007 by Dan Farber


Coca-Cola launches new virtual island for its sugar water lovers

Coca-Cola is going virtual with an Internet island shaped like a Coke bottle were I presume Coke fans from the analog world can express their passion for the brand.In a New York Times story on the virtual island, called CC Metro, Carol Kruse, vice president for global interactive marketing for Coca-Cola, said, “It’s really bringing the offline world, where you’re drinking our products, and the online worlds together.

December 7, 2007 by Dan Farber


Blogging gets corporate with the Blog Council

Blogging within the firewall is evolving from barely supervised or unsanctioned to a formal marketing and internal communications practice. The Blog Council, with founding companies AccuQuote, Cisco Systems, The Coca-Cola Company, Dell, Gemstar-TV Guide, General Motors, Kaiser Permanente, Microsoft, Nokia, SAP, and Wells Fargo, has a mission to share advice and develop best practices, and to act as advocates for "responsible, ethics-based corporate blogging.

December 6, 2007 by Dan Farber

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Google OpenSocial APIs not ready for the dance

On November 1, Google laid out the plan for OpenSocial APIs, which will allow applications to tap into the "graphs" of different social networks (Orkut, Ning, MySpace, etc.) without modification, reaching about 200 million users.

December 6, 2007 by Dan Farber