Facebook rolled out its ad system and blurs the line between content and marketing quite a bit. It's a bizarre world where you can count Coca-Cola--or some other Facebook partner--as "friend.
Between the Lines
Larry Dignan and other IT industry experts, blogging at the intersection of business and technology, deliver daily news and analysis on vital enterprise trends.
Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.
Rachel King is a staff writer for ZDNet based in San Francisco.
Zack Whittaker writes for ZDNet, CNET, and CBS News. He is based in New York City.
Notable headlines:Mary Jo Foley: Microsoft CIO Stuart Scott is out. Report: StrongBox, Component Delivery Platform to debut in Windows 7.
The blogosphere is loaded up with all flavors of Facebook Ads analysis, and much handwringing over the notion of users expressing their enthusiasm for Diet Coke or "American Gangster" on their Facebook page and Coca-Cola or Universal Pictures placing ads in the newsfeed as the items are spooled to their social graph. (Beyond Facebook, it's not hard to imagine a contextual ad showing up every time you Twitter something.
The buzz about Google's OpenSocial APIs has died down as Google's Android phone platform took the stage, now eclipsed by Facebook's social ad service. A few companies, such as Plaxo, have readied their containers for OpenSocial applications and widgets only to find problems.
Facebook on Tuesday announced its long awaited advertising system, dubbed Facebook Ads.According to the company's statement, Facebook Ads will allow "businesses to connect with users and target advertising to the exact audiences they want.
Last month, Microsoft CEO Steve Ballmer called Facebook and social networking a fad and then plunked down $240 million for a 1.6 percent stake in Facebook.
Day two of the Defrag conference started with Harvard Business School Associate Professor Andrew McAfee's giving his latest twist on Enterprise 2.0, a term he is credited with inventing.
Asus has reportedly confirmed that Apple is working on a tablet PC (iTablet anyone?).
Quanta Computer has started mass production of the XO Laptop, the flagship computer of Nicholas Negroponte's One Laptop Per Child project. Production began on Tuesday.
Sun Microsystems is becoming a bit of a battleground company for analysts. On the plus side, Sun has implemented good cost controls and ongoing profits.