Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Rachel King

Rachel King is a staff writer for ZDNet based in San Francisco.

Zack Whittaker

Zack Whittaker writes for ZDNet, CNET, and CBS News. He is based in New York City.

Latest Posts

Finding conversational marketing's heartbeat

Eight years ago, Chris Locke, Rick Levine, Doc Searls, and David Weinberger presented the The Cluetrain Manifesto, which came up with the phrase that in the Internet age "markets are conversations."Now Peter Hirshberg, chairman of Technorati, and Steve Hayden, vice-chairman of Ogilvy & Mather Worldwide, along with Doc Searls are extending Cluetrain concepts to the office, with a paper, "The Manifesto on Monday Morning: How to put the wisdom of Cluetrain into action when you get to your office.

September 11, 2007 by Dan Farber

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Makamaka: Google's grand plan for social networking

David Greenfield points to a post by Google Operating System via Google Blogoscoped about a video explaining Google's plans to add a social fabric to its applications, a la Facebook. The video, which has been removed from Google Video, apparently comes from an in-house "tech talk" presentation by Google's Ben Darnell to new Google employees.

September 11, 2007 by Dan Farber

1 Comment