Yahoo acquires Right Media and we hear about the democratization of online advertising, a few thinly-veiled Google barbs and some tough talk from the likes of Yahoo CEO Terry Semel and CFO Susan Decker. I don't doubt that Right Media is of strategic importance to Yahoo, which spent $680 million to preempt an upcoming DoubleClick (soon to be Google's) ad network.
Between the Lines
Larry Dignan and other IT industry experts, blogging at the intersection of business and technology, deliver daily news and analysis on vital enterprise trends.
Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.
Rachel King is a staff writer for ZDNet based in San Francisco.
Zack Whittaker writes for ZDNet, CNET, and CBS News. He is based in New York City.
Microsoft Chief Software Architect Ray Ozzie opened the MIX07 conference announcing that .NET technology is being paired up with Silverlight, Microsoft's cross-platform multi-browser plug-in for developing media rich interactive Web applications and a competitor to Adobe's Flash/Apollo.
In a CIO Sessions interview, Ray Gilbert, assistant vice president for IT Enterprise Collaboration at Alcatel Lucent discusses how the telecom services provider is addressing mobility needs and convergence challenges for the next generation of devices.
Guest Post: My fellow Enterprise Irregular, drama critic of the enterprise software industry, advisor to the software developers and marketers and inveterate blogger Dennis Howlett responds to a post by Oracle Technology Network's editor-in-chief complaining that his company doesn't get enough love from the blogosphere crowd. Justin Kestelyn, Oracle Technology Network's editor-in-chief is whining because Oracle's not getting the attention he thinks it deserves.
Verizon reported its first quarter results and they are notable for one key reason--most of the maximum capital spending for its FiOS fiber-optic network is through the pipeline. Simply put, the earnings hit--11 cents a share in the first quarter--that Verizon absorbs from building out its fiber-to-the-premises (FTTP) network will diminish going forward.
Yahoo said Monday it will buy the remainder of Right Media that it doesn't already own. Right Media runs an online advertising exchange and is likely to give Yahoo an exit from working with DoubleClick, which is soon to be GoogleClick.
Notable headlines:Yahoo buys Right Media. Larry Dignan on the deal.
FAST is known for its industrial strength enterprise search solutions. Now the company is taking on Google, Yahoo and Microsoft (GYM) on their own consumer turf with FASTMedia, a new search and ad delivery platform developed in partnership with major media companies.
In the age of AJAX, user-generated content and the data mining of Web attention data as the currency of the realm, there is a thirst for a generalized platform that measures more than page views and a few other basic metrics. NuConomy, a five-person Israeli startup based in Tel Aviv, has come up with a way to measure the value of the contributions of users and the performance of various content and features.
Forrester analysts Charlene Li and Josh Bernoff have published a report, "Social Technographics," ($279) that identifies six levels of participation in the realm of social media or the social Web in the U.S.