Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Rachel King

Rachel King is a staff writer for ZDNet based in San Francisco.

Zack Whittaker

Zack Whittaker writes for ZDNet, CNET, and CBS News. He is based in New York City.

Latest Posts

HP launches 'Shorty' blade for the mid-market

HP is targeting what is calls the “global 500,000” mid-sized (100-999 employees) companies with a series of new services and products, led by ‘Shorty,’ a compact blade system that the company said reduces the cost and expertise required to deploy applications.The new HP BladeSystem c3000 rack-based version is 10.

September 12, 2007 by Dan Farber


Finding conversational marketing's heartbeat

Eight years ago, Chris Locke, Rick Levine, Doc Searls, and David Weinberger presented the The Cluetrain Manifesto, which came up with the phrase that in the Internet age "markets are conversations."Now Peter Hirshberg, chairman of Technorati, and Steve Hayden, vice-chairman of Ogilvy & Mather Worldwide, along with Doc Searls are extending Cluetrain concepts to the office, with a paper, "The Manifesto on Monday Morning: How to put the wisdom of Cluetrain into action when you get to your office.

September 11, 2007 by Dan Farber

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