Yahoo said Monday it will buy the remainder of Right Media that it doesn't already own. Right Media runs an online advertising exchange and is likely to give Yahoo an exit from working with DoubleClick, which is soon to be GoogleClick.
Between the Lines
Larry Dignan and other IT industry experts, blogging at the intersection of business and technology, deliver daily news and analysis on vital enterprise trends.
Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.
Rachel King is a staff writer for ZDNet based in San Francisco.
Zack Whittaker writes for ZDNet, CNET, and CBS News. He is based in New York City.
Notable headlines:Yahoo buys Right Media. Larry Dignan on the deal.
FAST is known for its industrial strength enterprise search solutions. Now the company is taking on Google, Yahoo and Microsoft (GYM) on their own consumer turf with FASTMedia, a new search and ad delivery platform developed in partnership with major media companies.
In the age of AJAX, user-generated content and the data mining of Web attention data as the currency of the realm, there is a thirst for a generalized platform that measures more than page views and a few other basic metrics. NuConomy, a five-person Israeli startup based in Tel Aviv, has come up with a way to measure the value of the contributions of users and the performance of various content and features.
Forrester analysts Charlene Li and Josh Bernoff have published a report, "Social Technographics," ($279) that identifies six levels of participation in the realm of social media or the social Web in the U.S.
This week on the Dan & David Show, we discuss Apple's blowout quarter and the latest option-related controversy--former Apple CFO's Fred Anderson's allegation that Steve Jobs wasn't blissfully ignorant about the consequences of back dating. Microsoft also had good quarterly earnings, with Vista and Office 2007 getting some traction.
I posted a video clip of the panel on Web 2.0 in the enterprise (also known as Enterprise 2.
Some critics (such as ZDNet blogger Andrew Keen, author of "Cult of the Amateur") dismiss user-generated content as mostly amateurish crap. It's also rife with licensing issues.
Microsoft's move to make Windows available for $3 to emerging markets is already having an impact on Linux. According to an AP report, Nicholas Negroponte said the $100 laptop for kids in developing countries actually runs about $175.
Lost in the barrage of metrics included in Microsoft's fiscal third quarter results was this nugget: The software giant has apparently stabilized its online advertising business. even though it's still losing money.