Wharton professor Shawndra Hill has co-authored a study showing that targeting the network of friends surrounding a customer can be an extremely effective marketing tactic. Professor Hill used traffic analysis of call data from a large telco to determine customers' social networks, then watched conversion rates as a new DSL service was pitched.
Between the Lines
Larry Dignan and other IT industry experts, blogging at the intersection of business and technology, deliver daily news and analysis on vital enterprise trends.
Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.
Rachel King is a staff writer for ZDNet based in San Francisco.
Zack Whittaker writes for ZDNet, CNET, and CBS News. He is based in New York City.
Worth watching: Speaking at the Stanford Graduate School of Business, Microsoft CEO Steve Ballmer said that Google is still in an early phase, in which it can milk its "one good idea" effectively. The question is does Google have an encore, another huge and profitable component of its business.
What happens when the mom and pop businesses grow up to become mid-market companies? Conventional wisdom dictates that they graduate to an enterprise resource planning (ERP) application like Microsoft Dynamics GP, Sage MAS90 or an on-demand service from NetSuite.
Red Hat on Wednesday released Red Hat Enterprise Linux 5, touted its virtualization capabilities and solidified its standing as a leading open source player. With all that momentum, Oracle and its grand plans to offer Red Hat Linux support shouldn't be a concern to Red Hat right?
Notable headlines:Ed Bott: The best and worst Windows versions ever. Vista Hands On #12: Manage partitions after setup.
CBS Sportsline has streaming video thing down for this year's March Madness. No hiccups.
Over the last 27 months Cisco has made 25 acquisitions, spending billions to increase its footprint and share of wallet among customers. Since 1993, the company has scooped up over 115 companies.
If you think Apple's iPhone touch screen is just a neat cell phone interface you're missing the big picture--and possibly three to four years of new products. That's the message from UBS analyst Benjamin Reitzes.
At the CIO Impacts Forum in Los Angeles last month I spoke with Vaho Rebassoo, CTO of computing and network operations at Boeing. He talks about new innovation strategies and his vision for re-tooling the factory floor, which is a massive 472,000,000 cubic feet, with mobile technology.
News.com's Ina Fried has some of the inside story on how the Microsoft-Tellme deal went down on Superbowl Sunday.