Charlene Li of Forrester Research has posted about recent research on the ROI of external blogging for corporations. The research report ($) is aimed at marketers who need a way to quantify the value of blogging.
Between the Lines
Larry Dignan and other IT industry experts, blogging at the intersection of business and technology, deliver daily news and analysis on vital enterprise trends.
Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.
Rachel King is a staff writer for ZDNet based in San Francisco.
Zack Whittaker writes for ZDNet, CNET, and CBS News. He is based in New York City.
The mainstream trend tracking magazine Newsweek suggested that 2007 will be the year of the widget, at the same instant that Time appoint "You" the person of the year. But widgets is too limited to have its own year; it seems to similar to the year of the locust.
Give Symantec CEO John Thompson some credit for being upfront about a dreadful quarter. Throughout Symantec's recent troubles, Thompson has been straightforward about the quarter.
I feel dirty. I need a shower. Like other bloggers, I just had to look at Forbes' Web Celeb 25 list.
In Internet media, the relationship between Google and Fox is among one of the more interesting. Consider: Exhibit A: Google Watch reported that Fox (Twentieth Century Fox to be exact) has subpoenaed YouTube to reveal the identity of users who uploaded four episodes of the TV series "24" and 12 episodes of "The Simpsons.
The Tucker v. Apple lawsuit, which alleges that Apple has used "crippleware" and other tactics to dominate digital music, is on track to be consolidated with a similar case.
Notable headlines:HP accused of spying on Dell's printer plans.Vista reviews: Basic, Home Premium, Business.
A revolution is taking place in air pollution monitoring. As sensor packages become smaller, cheaper and less power hungry, it's becoming feasible to move from networks of a few large, fixed sensors to networks of hundreds of mobile sensors.
I know the headline is a tease, but so is the Worth1000.com Photoshop competition for future Apple products.
For Symantec, first comes the profit warning then comes the spending diet. Symantec delivered a clunker of a fiscal third quarter and said it's going to cut $200 million in expenses.