If Amazon's Jeff Bezos had something to say about Apex, he might say "it handles muck so developers don't have to." I refer to muck as heavy lifting.
Between the Lines
Larry Dignan and other IT industry experts, blogging at the intersection of business and technology, deliver daily news and analysis on vital enterprise trends.
Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.
Rachel King is a staff writer for ZDNet based in San Francisco.
Zack Whittaker writes for ZDNet, CNET, and CBS News. He is based in New York City.
Worth reading: Philipp Lenssen just posted a great piece on Google Blogoscoped with his ruminations on the giant cloud we know as Google is heading. Here are a few excerpts:Google is the revenge of the nerds, tackling the world as an engineering problem, whose original PageRank algorithm no one wanted to buy.
According to Ashlee Vance, Oracle's own distribution of Linux isn't too far off: Wall Street continues to drool over the idea of Oracle producing its own line of Linux software for reasons unclear to us....Last week, Jeffries & Co analyst Katherine Egbert fired off a research note, claiming that "our independent checks in the past two weeks indicate that Oracle seems to be close to introducing its own software 'stack'.
Today, via Dave Winer, I see that Business 2.0 is asking all of its journalists to create a blog.
RedMonk's James Governor certainly thinks so. As his treatise on the salesforce.
Kevin Warnock paid $500 to a guy in Russia to buy the goffice.com URL.
Small businesses and consumers may not know it, but they wield an awful lot of power in technology markets. Worldwide, they probably represent as much if not more revenue potential than larger businesses and corporations.
On October 23, the iPod phenomenon turns five years old. My old friend, Newsweek's Steven Levy, interviews Steve Jobs about the iPod in the latest issue of the magazine.
Office 2.0 Conference host Ismael Ghalimi wrapped up the event in a blog post, including his own revised definition of the what Office 2.
Fred Wilson speculates about potential buyers of Yahoo if it were available, and any company is available for a price. AT&T, Comcast, Time Warner, News Corp.