Now that Microsoft's licensed DRM doesn't "Play For Sure," will any DRM do it? Ever?
The rest of the world is beginning to get hip to what happens when the provider of a digital rights management technology (DRM) decides to change gears as Microsoft recently did when it essentially forked its DRM into two versions: one that it keeps for itself and its Zune brand and the other, known as PlaysForSure that, for the time being, it continues to license to licensees such as Real, Yahoo, F.Y.