During a workshop at Supernova on the rise of social media, marketing whizes from General Motors, Proctor & Gamble and Yahoo discussed how they are harness the Web and content created by user to sell their products. According to an ancient Pew Research study from 2003, 44 percent of consumers are creating content, expressing themselves in some form online, from message boards and blogs to social networks and personal Web site.
Between the Lines
Larry Dignan and other IT industry experts, blogging at the intersection of business and technology, deliver daily news and analysis on vital enterprise trends.
Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.
Rachel King is a staff writer for ZDNet based in San Francisco.
Zack Whittaker writes for ZDNet, CNET, and CBS News. He is based in New York City.
In the quest to make the Web more structured, Yahoo Local (the link from the Yahoo Local blog goes to The Dalles, where Google is building its mega datacenter) now supports the hCalendar, hCard, and hReview microformats on almost all business listings, search results, events, and reviews, said Yahoo's Andy Baio (below) during a workshop on decentralizing data at Supernova. Andy Baio, creator and co-founder of Upcoming.
Although Jared Benedict has gone to some lengths not to characterize a letter he received as a nastygram, he and Jon Udell have apparently received the equivalent of take-down notice from the producers of This American Life (one of my favorite National Public Radio-broadcasted programs). The letter threatened legal action.
One of this morning's opening sessions at Supernova started with a workshop on the "personal infosphere," which has something to do managing information overload. I wrote about the overload of social networking services yesterday--a lot of horsepower is being applied to solving the problem of dealing with filtering out noise and livng the intelligent digital life.
Back when I was in business school, I can distinctly remember a professor saying that there's no proof that advertising works. I was crushed.
David Berlind's not the only member of the Between the Lines team at the ID Mashup this week. I've been here as well, watching the identity happenings.
George Ou clearly thinks the dirt he keeps finding under the Craigslist/Net neutrality rug is amounting to a story that's stranger than fiction. To the extent that it's disturbing, it is indeed strange.
I was at the Under the Radar event last week, which showcases Web 2.0 companies, meaning they have something to do with consumers, multimedia data types, social networking, RSS, AJAX drag and drop, some Flash, mashups, attitude and fuzzy business models.
Earlier today, here at the Identity Mashup Conference being put on by the Harvard Law School's Berkman Center for Internet and Society, I moderated a panel discussion where the panelists contemplated what happens once software developers start to mashup disaggregated chunks of identity data into browser-based applications that we probably can't even begin to imagine.
In the last three years, EMC has acquired 27 company, spending about $4.7 billion.