BEA just spent millions of dollars to develop and market a concept and a brand that will remake the company’s image. The concept, Think Liquid, and the brand, AquaLogic, “unifies what we do for a living…to bring customers simplicity and fluidity in enterprise computing,” said company co-founder and CEO Alfred Chuang during the rollout event in New York today.
Between the Lines
Larry Dignan and other IT industry experts, blogging at the intersection of business and technology, deliver daily news and analysis on vital enterprise trends.
Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.
Rachel King is a staff writer for ZDNet based in San Francisco.
In response to my last post on Microsoft's rapidly growing global footprint in the digital media universe, one ZDNet reader complained that, while I was reporting on that colonization, I wasn't taking a stand or expressing a viewpoint. Another ZDNet reader, Godot, took such sides, accusing Microsoft of unfairly wielding its operating system monopoly in an effort to dominate yet another market.
For many years, the phrase "Java application server" was synonymous with BEA’s Weblogic Java 2 Enteprise Edition-based offering. The company established a significant first-mover advantage in the J2EE space and BEA was one of the darlings of Wall Street.
This is my second media juggernaut story, so I'm going to turn it into a series. Why not?
Right now, I'm cursing both ZDNet's search facility and Google because neither are turning up a story that I wrote several eons ago about SPARC, Intel x86 and the definition of a real standard [Update 6/10/2005: ZDNet reader Brian Green found it]. I have Sun CTO Greg Papadopoulos to thank for sending me on the wild goose chase.
Dan Gillmor has rightly picked apart a scoop conspiracy on the Apple-Intel story. He notes how, in the process of undeservedly patting itself on the back, the Wall Street Journal quoted Steve Jobs as saying "Most of you are hearing about this for the first time, unless you read The Wall Street Journal.
Despite the fact that smaller, handheld screens are outnumbering desktops, Microsoft Research has a thing for big screens. I visited the Redmond research offices and almost every office had two or three screens lined up side by side.
Steve Jobs' reputation as an idealist and a control freak precedes him everywhere he goes. Before yesterday, if you asked the age-old question of why other companies like Dell (ones that are better at minimizing hardware manufacturing costs) don't make computers that run Apple's operating systems, they would have no choice but to make a pit stop at the PowerPC question.
A Spanish designer has created a smart washing machine that uses a fingerprint sensor to identify its users and ensure that the same person doesn't do laundry twice in a row. The apparent intent is to enforce a fix for a long-standing perceived gender imbalance, to wit: Women always do the laundry while men, for their part, tend to contribute by watching football.
The morning after of the Apple/IBM tryst is full of pundits explaining why they got it wrong when they dismissed the notion of such a union. Michael Kanellos offers his entertaining mea culpa ("They say animals can sense things early, but I completely ignored the fact that two weeks ago my cat started drinking coffee and fiddling with the band saw.