Larry Weber, CEO of the W2 Group and formerly of the marketing and PR firm the Weber Group, gave a keynote at the Syndicate conference on the use of unpaid media to reach consumers.
Between the Lines
Larry Dignan and other IT industry experts, blogging at the intersection of business and technology, deliver daily news and analysis on vital enterprise trends.
Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.
Rachel King is a staff writer for ZDNet based in San Francisco.
Zack Whittaker writes for ZDNet, CNET, and CBS News. He is based in New York City.
Doc Searls gave a brilliant closing keynote at the Syndicate conference, not so much for its open-ended conclusions but for the concepts and metaphors that he conjures up. He unpacks his notion of the "Live Web" and envisions a time in which users demand advertising (it may not be called that)--it matures into something useful, in demand, participatory and with 100-percent clickthrough.
Now that I've had a chance to see Attensa's solution in action (here at the Syndicate Conference in San Francisco), I can understand why John Palfrey's RSS Investors venture capital outfit selected the company as one of its initial investments (valued at $9 million). Like Newsgator, Attensa offers RSS subscription software that works inside of Outlook.
Here at the Syndicate Conference in San Francisco, I caught up with Ross Mayfield, CEO of Socialtext -- a supplier of enterprise-targeted Wiki-based collabaration solutions -- for a podcast interview. Wikis are a prominent technology in the world of RSS and social networking -- the technologies that inspired the very existence of this conference.
During an interview at Syndicate 2005 with Doc Searls, Sun President and COO Jonathan Schwartz said that while BSD and Mozilla licenses were under consideration for the SPARC processor design, the most likely candidate is the GPL. Sun is in the process of open sourcing all of its software, and now processor designs.
Today, the second and last day of the Syndicate Conference in San Francisco, the event kicked off with Doc Searls doing a keynote interview of Sun president and COO Jonathan Schwartz. As an experiment in live blogging, kind of like stuffing IRC into a blog, I'm going to populate this blog entry with nothing but some of Schwartz's more interesting quotes.
At the Syndicate 2005 conference, a few dozen Web companies--including PubSub, Bloglines, Feedster, Meetup, Newsgator, Rojo, Sxip, CommerceNet and Broadband Mechanics--gathered behind a structured blogging initiative, using microformats and other open standards. "We need to make sure that all new formats, such as events, listings, reviews, audio and video blog posts, are compatible with each other.
On Friday, I interviewed salesforce.com CEO Marc Benioff in his spacious San Francisco office.
After Doc Searls gave a short keynote about the live Web (different from the static Web) here at the Syndicate Conference, Scott Anderson, HP's Director of Enterprise Brand Communications took the stage to talk about how HP is embracing it (the live Web) to build its brand and strengthen its relationships with the various constituencies it deals with, especially customers.
Already being lampooned as FUD by OASIS general council Andrew Updegrove (OASIS is the the consortium that stewards the OpenDocument Format), Microsoft has posted a FAQ (Frequently Asked Questions) that it hopes will address any of the confusion around its convenant not to sue (developers who implement its file formats in their software) as well as questions that have arisen as result of the submission of its file formats to Ecma International.