Facebook has the channel (not to mention billions of eyeballs) for the ads, while IBM has the big data crunching power to determine (and potentially sway) the results.
Between the Lines
Larry Dignan and other IT industry experts, blogging at the intersection of business and technology, deliver daily news and analysis on vital enterprise trends.
Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.
Zack Whittaker is a writer-editor for ZDNet, and sister sites CNET and CBS News. He is based in the New York newsroom. His PGP key is: EB6CEEA5.
Rachel King is a staff writer for CBS Interactive based in San Francisco, covering business and enterprise technology for ZDNet, CNET and SmartPlanet. She has previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated. In her spare time, she enjoys playing trumpet, learning rock climbing and archery, and listening to NPR's Pop Culture Happy Hour. Someday she also will be perfectly fluent in both French and Spanish. Someday.
While tech shares jostled a bit before the closing bell (see: continued rumors about a Microsoft bid for Salesforce.com), a few smaller players published first quarter financial results on Tuesday.
Suffice to say, these chips are meant for massive big data sets run by large corporations and organizations relying on in-memory computing and big data to influence and shift their own global business practices.
HP's new systems ride shotgun with Intel's rollout of new Xeon processors, which are being pitched as a way to crunch big data and analytics workloads.
Lenovo updates the server lineup acquired in the IBM deal with the latest Intel Xeon chips and precertifications for workloads such as analytics.
You'll find them on cruise ships, but are they destined to become the future bartenders at your local pub?
NetSuite is making considerable use of Microsoft's cloud portfolio, both internally with its workforce and externally with its developer community.
Enterprises want a mix of proprietary and open source code and EMC taking the plunge with its ViPR Controller, which manages its arrays as well as systems from third parties.
Dropbox also slipped in that it will be adding the ability for creating new Microsoft Office docs straight from its iOS app in the next few weeks.
But in typical SAP fashion, it looks like the complete roadmap will come out piecemeal over the next few days.
Sprint ends the first quarter 57.14 million total subscribers to narrowly hang on to the No. 3 carrier title in the U.S.
The company has been found guilty of infringing on intellectual property owned by Fujifilm.
Network Functions Virtualization (NFV) can revamp the way telecoms roll out services. HP is betting NFV bundles and OpenStack can speed up deployments.
This marks the first time Pinterest is opening up API access for development of consumer apps tied to the digital scrapbooking phenomenon.
VCE has launched VxRacks, which are designed to take the converged infrastructure player further downstream in the data center.