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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Acer founder: Tablets, Ultrabooks are passing fads

By | August 5, 2011, 11:08am PDT

Summary: Are tablets here to stay or are they a passing trend? Acer’s founder thinks they’re surrounded by a lot of hype.

Acer founder Stan Shih isn’t absolutely sold on the idea of tablet PCs and ultrabooks as the future of mobile and computing products.

DigiTimes reports that Shih argued that the “fads for ultrabooks and tablet PCs are both short-term phenomena and urged companies in the notebook supply chain to come out with more value-added products through innovation.”

Commenting on Apple bringing tablet PC and smartphone products into the PC market to compete with PC players and creating a great impact on PC demand, Shih pointed out that PCs are the base of the IT industry and tablet PCs are also developed from the base; therefore, in the future, products will still need to go through the PC platform to create even more add-on value.

However, Shih did offer some credit to Apple and its “outside-the-box thinking” when developing the iPad, which is a sentiment shared by many as iSuppli recently published a report stating that tablet manufacturers have been unable to successfully compete with the iPad’s design.

It’s slightly surprising to see Shih make these comments as Acer is expected to deliver a new 7-inch tablet soon, but they also come across as quite bitter after the lukewarm reception for the Iconia A500.

Shih has stirred up a bit of controversy with comments in the past. For example, last year, he questioned the strength and stability of American IT brands, posing the theory that “US computer brands may disappear over the next 20 years.”

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Rachel King is a staff writer for ZDNet based in San Francisco.

Disclosure

Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

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Acer "laptops die in less than 6 months"?
Bit-Smacker 11th Aug
@tatiGmail
Where is your proof to back up that claim? If it's personal experience, what are you doing with your laptops?

I purchased my Acer Aspire 3500 (Celeron M) back in 2004. It's still running the original factory load of Windows XP and runs beautifully. It got me through both my Bachelor's and Master's degrees and I still occasionally use it when camping. The only thing I've replaced was the battery, in 2008. The wide screen is still bright and clear, and the hard drive is fast and quiet. It runs VMware workstation with up to 4 Linux VMs smoothly on 2GB RAM.

After my experience, I would not hesitate to purchase Acer products in the future.
Acer, the company whose laptops die in less than 6 months.
@tatiGmail: Obviously, not always and people sometimes get products from them that last, but usually it is just trash.

And, by the way, this Shih claimed in early December of 2010 that "iPad sales are declining" right in the quarter where sales jumped from 4 to 7 million.

This man is systematically delusional.
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@DeRSSS
and if people aren't buying Acer tablets, he's assuming it's because nobody wants tablets. wink
I just paid $22.87 for an iPad2-64GB and my girlfriend loves her Panasonic Lumix GF 1 Camera that we got for $38.76 there arriving tomorrow by UPS. I will never pay such expensive retail prices in stores again. Especially when I also sold a 40 inch LED TV to my boss for $675 which only cost me $62.81 to buy. Here is the website we use to get it all from, BidsOut.com
  • Flagged
@tatiGmail
Indeed, my experience with their customer service was a horror...
And this man's so called "vision" isn't very promising for Acer's future
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@tatiGmail
But will never buy Acer PC, Vizio TV.

Tablet without keyboard may be a fad, but ultrapc is absolutely not. A keyboard attached to tablet (well, that is called pc) is still most people's favorite.

btw, I do have a traditional tablet -- convertible, and like it.
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What is the basis of his opinion?
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@tatiGmail
Where is your proof to back up that claim? If it's personal experience, what are you doing with your laptops?

I purchased my Acer Aspire 3500 (Celeron M) back in 2004. It's still running the original factory load of Windows XP and runs beautifully. It got me through both my Bachelor's and Master's degrees and I still occasionally use it when camping. The only thing I've replaced was the battery, in 2008. The wide screen is still bright and clear, and the hard drive is fast and quiet. It runs VMware workstation with up to 4 Linux VMs smoothly on 2GB RAM.

After my experience, I would not hesitate to purchase Acer products in the future.
+1 to this article. Finally someone who understands. Tablets are a passing fad no matter how much ZDNet wants me to believe otherwise. People are buying tablets and then just leaving them at home sitting on the coffee tablet collecting dust. Once they see its not as productive as they thought, well, then there is no use for it. Ultrabooks are just too expensive (as are tablets).
@LoverockDavidson
This data point has read and responded via a tablet. It's lunch, home is miles away and I use my iPad at work and for recreation.

Offered with humility and in futility, because we know that when you've got a series of cookie-cutter rants going, facts are a nuisance.
That hangs out here on ZDNet...
@DannyO_0x98

I know one person who owns a tablet (ipad), and all I've seen them use it for is to play scrabble. For real.
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RE: Acer founder: Tablets, Ultrabooks are passing fads
LoverockDavidson Updated - 5th Aug
@DannyO_0x98
Say when you were typing this did you have to hold it in the most awkward position then try to type on it? How about hunching over and resting it on your legs and typing like a regular keyboard? No can't do that either. Once people see the newness of it wear off, they will be collecting dust.
@Johnny Vegas: if in two years that's a minority.. then Windows Vista (in 5 years, at 9.27%) will be just a rounding error...

Trust me... once you follow the iPod -> iPhone -> iPad cycle you don't go back to slow Windows systems @ home. At work might be a different use case, but we know enterprise refresh for laptops is stuck and second PC purchases are down almost 20%, being replaced by those little "fad" machines...

http://marketshare.hitslink.com/operating-system-market-share.aspx?qprid=10
@cosuna "Trust me... once you follow the iPod -> iPhone -> iPad cycle you don't go back to slow Windows systems @ home."

Complete and utter BS! I own an iPad, and I still do far more on my Windows desktop than I'd ever do on my iPad. The iPad is a gimped product that can't do half of what my desktop or my laptop can do. Same for the other two members of my family who also own an iPad. So you're full of it. The iPod and iPhone don't even factor, as they don't come within a billion frickin' miles of a PC.

As for Windows being slow, this only proves you don't have a clue about Windows. My Windows 7 PC is blazing fast, and hasn't be restarted in more than 6 months. So again, you're full of it.

"second PC purchases are down almost 20%"

LOL! That's because most people don't upgrade their PCs that often. They don't need to. That little link shows complete dominance by Windows. iPads and iPhones are not even remotely comparable to desktops and laptops. So why they're even included is beyond me. They're not even the same market.
@LoverockDavidson

I can speak from personal experience that people are NOT leaving them at home to collect dust. There are numerous professionals in my org (professional services) that bring them to work AND use them side by side with their PCs.

They who have them are more and more frequently opting for tablets over laptops when they travel.

These people are in the professional services industry, and use them heavily for document review and correspondence. They are busy people on the go, and the size, weight, "instant on", no cables, long battery life, etc. are all factors driving them to tablets, and more are inquiring about them each day.
@piousmonk
They are not authorized at my work, in fact no device is unless we issue it and that's not going to happen. I question how often they are actually using the tablet for productivity and work purposes versus just playing angry birds. They can review a document but that's where it stops, editing would be a nightmare.
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@LoverockDavidson : else you risk being the "mainframe" guy on an all PC environment... if you catch my drift and learn from past experience...

IBM's Boca Raton unit was purposely built that far off Armonk, 'cause most people at New York state saw no use for PC so the team had to outsource the OS [Microsoft] and the hardware [Intel] and we know how that story ended...
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BTW...
cosuna 5th Aug
@LoverockDavidson : iPads are being introduced into the enterprise by C-level managers who can care less what IT feels about them... they just work for them... so they figure... they must work for the full company...

Also... they are cheaper than enterprise issued laptops (which including Windows 7 Professional and Office licenses round about $1,700 per unit) while a fully equipped iPad with iWork is no more than 900 bucks...
@cosuna "which including Windows 7 Professional and Office licenses round about $1,700 per unit"

LOL! More BS! Do you ever stop lying. They do not cost anywhere near that much. I know of numerous enterprise laptops that can be had for near $1000.
@cosuna
Also... they are cheaper than enterprise issued laptops (which including Windows 7 Professional and Office licenses round about $1,700 per unit) while a fully equipped iPad with iWork is no more than 900 bucks...

Where do you work?
We use Lenovo, T4xx and X2xx series with Win7 and MSO2010 and......
Overll avg cost with software is just under $1000 per unit.
I;m sure the Xseries is more and the T4 series less, but $1700?
What are you folks using?
Comrade Loverock

You and the ZIL motor company are probably right and have no doubt been advising Acer. I can see ZIL and Acer domination their markets for years to come.

Tablets are probably going to be a fad just like your phones which are mobile.
@LoverockDavidson You're right, it's an iPad market! This the iPod era all over again. Mp3's are called iPod's, the same thing will happen with tablets.
@LoverockDavidson Come on! Tell us the truth. You are Steve Ballmer, aren't you?
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@LoverockDavidson Statement that goes something like this: "Those who can do. Those who can't teach, or claim that the thing they can't do is a fad:)"

Pagan jim
Translation: We're having trouble coming up with tablets and ultrabooks that can compete successfully.
@Userama +1. Nah. +billion!
"Shih has stirred up a bit of controversy with comments in the past. For example, last year, he questioned the strength and stability of American IT brands, posing the theory that ?US computer brands may disappear over the next 20 years.?"

Seeing how all my 10+ year old Dell, Compaq/HP hardware is still going strong and everything I got from Acer is long dead, I'm betting its Acer that will disappear in less than the next 20 years.
And here we all thought Acer was a passing fad... why do folks keep buying what they're selling?
@klockheed Because they're dirt cheap (with the build quality to match!).
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Doesn't Acer have a PR department?
MG537 Updated - 5th Aug
Its slightly surprising to see Shih make these comments as Acer is expected to deliver a new 7-inch tablet soon

Well if it's just a fad why doesn't he instruct his troops to stop putting together a tablet and slap together a few circuitboards and sell, what do you call them again? Oh yeah another one of the multitude of Windows laptops out there.
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...There is no reason anyone would want a computer in their home
...Who the hell wants to hear actors talk?
...640K ought to be enough for anybody.
...The Americans have need of the telephone, but we do not. We have plenty of messenger boys.

And the list goes on and on [ 1]
I don't believe they are a passing fad, but I expect to see the tablets we know today die out being replaced by powerful models with more powerful operating systems. None of this mobile OS crapola.
@Cylon Centurion .... Just saying

Pagan jim
@Cylon Centurion .... Just saying

Pagan jim
The iPad and all other tablets are a passing fad, and they'll start on a downhill slide in about 2 - 3 years, and after that, they'll be just a niche market.

The tablets are going through the same phases as that other fad from some 4-5 years ago, known as the netbooks. The netbooks were the rage 4-5 years ago, and the number of netbooks that are NOT being sold have been taken over by the tablets. However, when it comes to usability and features, the netbooks were/are more powerful. Tablets, are here for another 2 years or so, but, unless they gain the features that people want that bring them almost to par with PCs, then they'll start to disappear completely. The name of the game when it comes to computers and gadgets and software, is, "give the people what they want". Tablets are currently what "some" people want, but, it's going to get "old" soon.
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@adornoe@... I disagree. Tablets and ultraportables will combine to docking smart screens with keyboards.

Like what Asus is playing with in its Transformer line of tablets (docking keyboard, slide out keyboard, smartphone tablet docking, etc.).

Trouble is Acer is not playing the innovation game when it comes to tablets.
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Docking will be so "last century"...
adornoe@... Updated - 6th Aug
I too, once believed in the docking technology. No more.

The preference would be for smart monitors/TVs/Screens, smart printers, smart keyboards, and smart "everything" else.

Connectivity will go mostly wireless. So, any smartphone, or PC/Mac, tablet, laptop/netbook, will be able to "send" it's signal to any device which is "nearby" and allows the "requesting" device a connection.

Each "output" and "input" device, will have it's own unique connectivity ID, which will be constantly being broadcast via wi-fi, and which all other devices which are "looking" for those type of devices will recognize, and the user will be informed about. It will then be up to the user of the smartphone/tablet/PC to complete the connection to the device which best serves his need for "input" or "output". So, all TVS and monitors, for example, will be able to receive the signals from a smartphone or PC or tablet. Those input and output devices will need to have technology embedded (or added) which identifies them and allows wi-fi connectivity. So, anywhere one goes, if there is a TV/monitor/screen, the smartphone or tablet or PC will be able to produce its output. I could go to my mother's home and use her HDTV as the output for any "smart" device I happen to carry. I could carry my smart device to a presentation and connect to any input or output device like they were my own (as long as those devices "gave" permission to connect).
@adornoe@...
Looking at it a bit wrong....
A smarthphone that docks into a tablet that docks into a UL.
Having these devices interconnect physically allows me to have a scalable device for whichever need arises.
Your options are great for the "home" but for the traveler, worker, etc... they have little real value.
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rhonin: Read my post again...
adornoe@... 6th Aug
It says:

So, anywhere one goes, if there is a TV/monitor/screen, the smartphone or tablet or PC will be able to produce its output.

Because, screens/monitors/TVs/projectors are or will be everywhere, the docking capabilities won't be needed, because, docking will be as easy as detecting a wi-fi capable device, and then making a request to connect, and sending it's "output" to that device.
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Yes, they are fads
ADRz 5th Aug
Tablets are definitely fads. They will disappear as smartphones become more capable and sport bigger screens. At the end, tablets will collect dust in a corner while real work is done on real computers.
@ADRz Real computers? Every device talked about here is a real computer my freind:). If you are talking about a desktop or full blown laptop well there are a couple fair questions to consider. First of all the people who use computers how many actually need/want/use a real computers features? How many do not? Second is mobility? If people want a device to travel with them and in fact they have no need/desire/use for a real computer then why not get a device that answers their need/wants and is far more mobile?

Pagan jim
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Errr.....
Gisabun 5th Aug
Him and his current and former heads of the companies claimed that they could be the number #1 manufacturer of computers in the world - one of them claimed by this year. well, last I heard, Acer dropped to 4th behind HP, Dell and Lenovo and could slip behind Apple soon. They are full of crap with their inferior quality products. Wonder what this genious will thinkmbe the next big seller? Electronic calculators? A comback for the Vic 20?
@Gisabun Well, the Commadore 64 is making a a comeback. With a few tweaks.
Although that may not be out yet, but the slim compact PC is the future. No moving parts, high resolution screens and contactless connectivity and power(Inductive).
Keyboards and mouse will stick around. I don't know about touch screen or touchpad. More a pain than anything else!
@ingle I want the table PC McGarrit and Danno use on Five-0. My wife hates the way my drool stains my shirts.

Paul
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This is my opinion. I have relatives that had PC with windows and they don't want to know much about computers and they don't read Zdnet. They want to use the computer for email, internet and Skype. The iPad has made my life so much better. Every time I get a phone call it is not a "How do Yah" call. Every time we go to a party I don't get the "How do yah". Now they read emails, news, books and magazines on their iPads. I have one that even listens to Pandora and reads recipes while she is in the kitchen. They are starting to stream movies. For these kind of people I think they will be around awhile. I admit I have one and I use it all the time I love Flipboard, using the kindle app to read books in bed and having it right next to me to receive emails as I watch TV. I can Facetime with my Grand kids it is great. I do use my desktop because its what I am use to and I have been using one since the 80's. I see a lot of comments about how they do so much more on the desktop. I wish they would be more specific because I am not sure what it is that they do.
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Excellent question...
James Quinn 6th Aug
@vernmc@... Just what is it specifically that they can't do on a tablet that they require? Nobody ever gets specific. Also do they think tablets and the various OS's are going to remain or are still? Version 5 of iOS is soon to be released. Android OS gets regular upgraded and in each case the features and ability of the various OS's increase. So as a little old lady once said "where is that beef?"

Pagan jim
I wonder if he'd like to buy back my Acer tab a500. He must be some kind of idiot, I use my tablet for work, a lot. My personal laptop hasn,'t been turned on in 3 weeks.

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