Adobe buys Auditude, eyes video ads

Adobe buys Auditude, eyes video ads

Summary: Adobe's plan is to take Auditude's ad server and combine it with its Flash Media Server and Adobe Pass platform.

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Adobe plans to acquire Auditude, a video ad management company, and integrate it with its digital marketing tools.

The acquisition of privately held Auditude gives Adobe the ability to layer in monetization with its video publishing tools. Adobe will also look to cross sell its analysis tools from its Omniture service.

Auditude's software, which plugs into various content management and video creation tools, allows publishers to create video ads for multiple screens. Audible enables flexible ad placement and workflow tools.

Adobe's plan is to take Auditude's ad server and combine it with its Flash Media Server and Adobe Pass platform, which is used by cable companies for their TV Everywhere initiatives. Ultimately, Adobe will integrate Auditude into its Digital Marketing Suite.

Terms of the deal weren't disclosed.

Topics: Enterprise Software, CXO

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  • RE: Adobe buys Auditude, eyes video ads

    http://href.to/xEE
    kksdhi
  • RE: Adobe buys Auditude, eyes video ads

    I think it won't make any difference to those of us that already ban Flash as a disease vector
    mswift@...