Advertising on mobile devices more than doubled in last 2 years

Advertising on mobile devices more than doubled in last 2 years

Summary: ComScore revealed the latest U.S. smartphone market share numbers on Tuesday, but another report the research firm has published cites that advertising on mobile devices in the U.S. has more than doubled.

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TOPICS: Mobility, Wi-Fi
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ComScore revealed the latest U.S. smartphone market share numbers on Tuesday, but another report the research firm has published cites that advertising on mobile devices in the U.S. has more than doubled.

According to the study, 689 advertisers have used mobile display advertising as of the end of April 2011, equating to 128 percent more than the rate two years ago.

Here's a breakdown of what kind of categories these ads fall into:

Hans Fredericks, comScore vice president, cited in a statement some of the reasons for the astronomical jump, including the "adoption of smartphones, 3G/4G networks and unlimited data plans." Unfortunately, unlimited data plans are sort of on the way out (at least for now), but that isn't likely going to stop heavy browsing on the part of mobile device users nor the proliferation of more mobile ads.

We're likely going to see this number increase exponentially over the next year, especially as more mobile devices are sold for a lesser price because they are ad-based. (See Amazon's Special Offers Kindle.) Additionally, free and ad-supported apps (especially for gaming) are ever-so-popular these days, and already 85 percent of smartphone users come across ads most frequently in apps.

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Topics: Mobility, Wi-Fi

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8 comments
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  • RE: Advertising on mobile devices more than doubled in last 2 years

    Unfortunately for advertisers, we have become so inundated with ads in our everyday lives that those laced among free games have become easy to ignore, and when you are getting the game for free it's hard to complain. A proliferation of mobile ads elsewhere, however, could easily become a hindrance!
    Zagsforlife
  • RE: Advertising on mobile devices more than doubled in last 2 years

    Internet advertising is one tech bubble that'll leave the consumer at a loss. Tech buibbles are supposed to benefit the consumer, not hurt them.
    The one and only, Cylon Centurion
  • RE: Advertising on mobile devices...

    I'm wondering if any credible study of online advertising shows that it actually works--as opposed to turning viewers off the advertised products instead. Take the Blockbuster crapware app on Android. Making it non-removable on a device I now own guarantees I will never again be a Blockbuster customer, for example. The good news is that it was a major incentive to learn now to root my Galaxy Tab and get rid of all the crapware.

    I'm guessing that advertising has the capacity, at some intensity, to produce consumer backlash from its intrusiveness and all-around repugnance. Probably there is no incentive to research the effectiveness of advertising: ad firms just want to push it, and damn its effectiveness.

    Meanwhile put your faith in Firefox and Adblock. Does anyone know whether Chrome has an adblock feature? Coming from Google I'd guess not.
    FeralUrchin
  • RE: Advertising on mobile devices more than doubled in last 2 years

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  • RE: Advertising on mobile devices more than doubled in last 2 years

    YEA, we have become so inundated with ads in our everyday lives that those laced among free games have become easy to ignore, and when you are getting the game for free it's hard to complain. Thanks for Sharing !!!
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  • RE: Advertising on mobile devices more than doubled in last 2 years

    Advertisers have found that games and apps are a lucrative platform for advertising on mobile devices. Our <a style="text-decoration: none; color: #333333;" href="http://www.marvelseo.com/">ad firm</a> has seen an increase in demand for mobile device creatives.
    osxdev305
    • RE: Advertising on mobile devices more than doubled in last 2 years

      @osxdev305 My business has found mobile ads aren???t effective. They could be, but they???re not yet, which makes me wonder why so many advertisers spend so much money advertising on this platform.

      Mobile ads are annoying, ugly and often irrelevant to the end user. Over 40% of college <a style="text-decoration: none; color: #333333;" href="http://www.ychatter.com/UK/student_accommodation_London.html">student accommodation London</a> and in the US said they found mobile ads to be annoying, while less than 2% of mobile consumers said they pay attention to targeted expandable mobile ads.
      oahili23
  • RE: Advertising on mobile devices more than doubled in last 2 years

    India has has made their cellular laws even more strict because the sms spamming was going out of hands


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