Advertising's final (online) frontier

Advertising's final (online) frontier

Summary: Advertisers spend $200 million annually to place ads in video games--and that figure is supposedly (by what magic do they come up with projections like these?) set to grow five-fold by 2008.

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TOPICS: Browser
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Advertisers spend $200 million annually to place ads in video games--and that figure is supposedly (by what magic do they come up with projections like these?) set to grow five-fold by 2008. And tomorrow's ads will be more sophisticated--they'll be time-of-day specific (fast food joints around lunch time, for example...well, and around breakfast and dinner, too, I suppose...OK, fast food joints always, but you get the idea), and even sensitive to your geography and age.

So what?

There aren't a lot of electronic frontiers left for advertising. It's made its way into online newspapers, blogs, e-mail, search engines, instant messaging, and even mis-typed URLs. One remaining piece of virgin territory is office productivity software: a tremendous amount of information on your wants, needs and demographics goes into your favorite text editor--what if you could get the editor free in exchange for a changing panoply of word-sensitive banner ads at the top of your screen? You say you wouldn't stand for it, but let's face facts: people have accepted every other kind of online advertising Madison Avenue (and Silicon Valley) has dreamed up. I'm betting it'll happen eventually--heck, they could even spin it as a free "research" service. (My apologies if I'm the first person to think of it.)

Topic: Browser

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7 comments
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  • Beyond freeware

    If the software contains advertising then the supplier pays you to use it.
    jorwell
    • You would think, but...

      Advertisers think they own every nook and cranny of our lives, and it's theirs for the taking to use as they please.

      Advertisers are the only group I'd like to see lined up before the lawyers.

      That's what you get when you wedge yourself into people's lives, and use spyware, spam, and other BS tactics to further your 'cause'.

      They did it to themselves.
      BitTwiddler
      • Tough call.

        I think I would have to toss a coin to see who goes first :)
        Patrick Jones
    • Other advertising spaces

      I noticed that Lance Armstrong rode around France with AMD advertised on his butt.

      Now, I go cycling in France every year on holiday and was thinking I could also sell the same advertising space.

      I would be the first to admit that my personal "Tour de France" attracts somewhat less television coverage than the official race (lets be honest about this, my holiday attracts no TV coverage at all), but I am moving considerably slower than Lance and hence the adverts would be much easier to see.

      I tried approaching Intel, offering, for a reasonable fee, to have "Intel Inside" emblazoned across my posterior. However they refused as they thought someone might have taken AMD's advice on where Intel could stick their processors a little too literally.

      What can they possibly mean by this?
      jorwell
  • How would that editor compete

    with the likes of Open Office, EMACS, vi?
    rpmyers1
  • But productivity suites already have ads...

    ...I somehow doubt Microsoft is going to share that space with anyone else though!
    Zinoron
  • eudora e-mail and ads, perfect together

    eudora has had the ads, (although you can turn them off) for some time now. I think it becomes a question of what you get for the disturbance, and the disturbance itself. If employees are disrupted every 3 1/2 minutes already, imagine how low the number can go if you have a flashing advertising banner going on the desktop all day.
    I guess it could work for home computers, where most are not that concerned about productivity, but imagine all the crap the kids would want then.
    pesky_z