Amazon amasses Prime video assets: The three motives

Amazon amasses Prime video assets: The three motives

Summary: Amazon bolsters its Prime video library. The company has three aims: Beat Netflix, get you to subscribe for Prime and provide a good ecosystem for the Kindle Fire.

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TOPICS: Mobility, Amazon
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Amazon cut a deal with Viacom that will stream key channels such as MTV, Nickelodeon and Comedy Central to Prime subscribers.

The aim here boils down to this:

  • Amass enough content to realistically get Amazon Prime subscribers to dump Netflix.
  • Provide a content ecosystem for the Kindle Fire.
  • And if that doesn't work out at least garner Prime subscribers solely based on video.

It's no secret that Prime subscribers shop more on Amazon. Prime---not to mention daily streaming video and devices like the Kindle---are Amazon's way of staying in your life. It's all about the touch points.

CNET: Amazon adds Viacom shows, expands streaming selection

Overall, Amazon is doing a good job hitting those touch points. In the end, you may just shop more. Whether I dump my Netflix account for Amazon's video remains to be seen. For now, it's two subscriptions.

Amazon telegraphed this content deal on the company's fourth quarter conference call. Tom Szkutak said:

Well, for digital video we have a couple of different offerings. One is a paid or rental offering as part of Amazon Video.We also have a service that's part of Prime.We like both of them.We have put some comments in the release about the growth rates associated with those. And on the Prime that's in video, we actually like what we see there also. And so it's still early, but we like what we see.We are investing in digital content. We are seeing great adoption.We're looking at it very carefully to understand a lot of different metrics around that business, as you would expect. And it's still early, again.We really like what we see so far.We're going to continue to monitor it closely, but we will be continuing to add content there.

Topics: Mobility, Amazon

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6 comments
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  • RE: Amazon amasses Prime video assets: The three motives

    I live in the sticks and order a lot of stuff from Amazon, plus its tax free. Prime is worth the money for me just for the two day shipping. The video (now working my way through Lost) is bonus.
    txscott
  • RE: Amazon amasses Prime video assets: The three motives

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    leon6600
  • When will Amazon Prime streaming come to XBox?

    I have found us using XBox as a media center FAR more often since the most recent updates introduced a number of video streaming experiences.

    Amazon's absence from the video streaming app marketplace is glaring.

    When will you be shipping an Amazon video streaming app Amazon? WHEN?

    I forecast that until you do, you won't make enough of a dent in Netflix' membership.
    bitcrazed
    • RE: Amazon amasses Prime video assets: The three motives

      @bitcrazed I definitely agree. Amazon seems to have skipped the console bandwagon, but while I can understand not having an iPad/iPhone app to give to Fire a selling point, I don't see why they've avoided the X-Box, PS3, and Wii.

      I also use my XBox as my primary media center "XBox, Next Episode;" I also have a Logitech Revue for Google TV, and while it "Supports" Amazon video, it's just a shortcut to the web interface (normal view, not even a 'mobile' version). Next to the polish and ease of use of Microsoft and Sony's UIs, having to use a trackpad to move a cursor around trying to select the movies I want is less than ideal. Especially since a slip of the finger means you end up buying a $45 season of whatever show you're watching due to 'one-click'.
      xxyl
    • RE: Amazon amasses Prime video assets: The three motives

      @bitcrazed agree, and will add they need an iPad app for me to consider them a replacement for Netflix.
      vulcan666
  • Go Amazon!

    As a long time Amazon and Kindle customer (and now Kindle Fire customer) I say great! I have all but dropped Netflix for Blockbuster to provide me my Blue-Ray DVDs, and as soon as Amazon starts streaming 1080 HD movies, I might drop Blockbuster. Very happy Amazon customer and glad to see them moving along so well.
    jpr75_z