Amazon Kindle 3G gets ads, price drop

Amazon Kindle 3G gets ads, price drop

Summary: An ad deal with AT&T is allowing Amazon to lower the price bar on its Kindle 3G from $189 to $139.

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An ad deal with AT&T is allowing Amazon to lower the price bar on its Kindle 3G from $189 to $139.

In a statement, Amazon said that it is launching its Kindle 3G with Special Offers with AT&T as a lead sponsor. This ad formula enabled Amazon to offer its Wi-Fi Kindle at $114.

See the trend here? Toss in ads, subsidize the device and lower the price. A $99 e-reader won't be a stretch in the near future.

AT&T will offer deals and sponsored screensavers. Another key point for AT&T: It will also make money from the wholesale wireless connections on the back end.

Ralph de la Vega, president and CEO of AT&T Mobility, said that the Kindle 3G is the "the fastest-growing connected device on the AT&T network."

Topics: AT&T, Amazon, Hardware, Mobility

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9 comments
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  • RE: Amazon Kindle 3G gets ads, price drop

    I bought the Kindle at the $189 price, love it, do not like ads poping up while I read. If you are really enjoying reading a good book, then an ad pops up!! No Way!
    DadsPad
    • RE: Amazon Kindle 3G gets ads, price drop

      @DadsPad This post lets me know you don't know how the ad-supported Kindle works.
      Aerowind
      • RE: Amazon Kindle 3G gets ads, price drop

        @Aerowind Maybe he is mad he got ripped off at $189....haha $114 ereader is great idea needed to happen to stem the tide of the Nook....
        jacjar1
    • RE: Amazon Kindle 3G gets ads, price drop

      @DadsPad clearly you do not understand how the ad-supported Kindle works. Ads do not pop up while you read lol
      willington79
    • RE: Amazon Kindle 3G gets ads, price drop

      @DadsPad <br>Others here are telling you that's not how the ad-supported Kindle works, but no one has actually explained.<br>When you finish reading for a while, or for the evening, your Kindle "goes to sleep" and one of two dozen screensavers stays on your Kindle until the next time you "wake it up" (turn on from sleep mode). On the ad-supported model, instead of the standard screensavers which are mostly sketches or prints of famous authors (Edgar Allen Poe, John Steinbeck, Mark Twain, Virginia Woolf, etc.), you get ads promoting a specific product. Again, the ads are only on your Kindle when you are NOT reading it and your Kindle is asleep. <br>I think the whole concept of ads in this circumstance is rather inane. Once I turn off my Kindle or it goes into sleep mode, why in the world would I still be looking at it?<br>You can read the Kindle boards if you want to see how many people bought the $114 ad-supported Wi-Fi version and then wrote in griping that they couldn't get the ads off. We will see exactly the same thing with the $139 3G version. The very people buying the cheaper versions are those who can't even read well enough to see what they are buying.
      dwighthendricks
  • RE: Amazon Kindle 3G gets ads, price drop

    Preemptive shot across the bow of Google's Iriver Story HD?
    Grok451
  • RE: Amazon Kindle 3G gets ads, price drop

    Am I missing something here? If there are ads on the Kindle when you are not reading or using, what difference does it make?<br>I got one for my wife and if she's not reading she does not see the ads.<br><br>To save a few $$$, I don't see a problem!<br><br>But of course, I also don't jump thru hoops to do different screensavers and wallpapers and other eye candy additions to my computer that just adds to the clutter and slows things down anyway.<br><br>So, bottom line, does it matter whether it's an ad or a standard kindle screensaver????
    crap@...
  • RE: Amazon Kindle 3G gets ads, price drop

    cheaper readers spread the joy, but how long will those ads stay passive and ignored? the camel's nose is now under the tent. wait until they add sound and cookies. they will have to change the name to swindle.
    middleageman
  • That's a fat lot of good

    Americans think that the rest of the world doesn't exist. I'm deeply hoping for someone to notice the huge market gap for applications that don't require US infrastructure to run.
    Shadeburst