Amazon Kindle, B&N Nook duel plays out on retail shelves

Summary: The Amazon Kindle and Barnes & Noble Nook war will becoming to a store shelf near you.

Bezos and Kindle Fire. Lynch and Nook (below).

Amazon is gunning to take market share as it has lined up a bevy of retailers to carry its new Kindle devices, notably the $199 Kindle Fire.

The company said that it will have more than 16,000 stores distributing the new Kindles, which range from $79 to $199. The game plan for Amazon is obvious: Sell a ton of devices, take the margin hit and make up the difference and then some with e-book, music, video sales.

Many of the stores set for the Kindle launch are already partners such as Best Buy, Target, Walmart, Staples, RadioShack and others.

This launch on Nov. 15 will be closely watched as Amazon is dueling the Barnes & Noble Nook family on retail shelves.

With Amazon's retail network set---and largely matching Barnes & Noble---the real battleground this holiday season may be the $200 tablet market.

Related:

Topics: Mobility, Amazon, Enterprise Software, Hardware

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4 comments
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  • Brain washing by Amazon

    Nook devices are being sold at Barnes & Noble, Books-A-Millon, Walmart, BestBuy, Staples, OfficeMax, Fred Mayer, P.C. Richard, Radio Shack, Target, Fry's, etc. stores and web sites.
    Nook Tablet is $224 if sign up for Barnes & Noble membership. E-Ink Nook Simpletouch at $99 (without ads) has twice the battery life of Kindle Touch, faster page turns than Kindle Touch, 80% less flashing
    on page turns than Kindle touch, and microSD card slot to expand capacity that neither Kindle has.
    Nook Tablet is clearly the superior device over Kindle Fire. Not just 11.5 hours battery life but 9 hours of video playback time - that's vs. 8 hours for reading and 7.5 hours of video playback on Kindle Fire (I think that's a typo on Kindle specs and it'll last 4-6 hours with video - how could video playback be that close to reading in battery utilization?)
    1 GB RAM Vs. 512 MB RAM of Kindle Fire, 16 GB content capacity plus 32 GB via microSD card vs. 8 GB capacity of Kindle Fire with no expansion slot. Fully laminated HD screen for reduced glare vs. no lamination of Kindle Fire. Bulit-in and optimized Netflix and Hulu plus with millions of movies/shows vs. 100K movies/shows of Amazon store. Nook Tablet has built-in mic for Skype voice conferencing and dictations to speech recognition software. Nook already has Cloud as all eBooks in your online library are stored there as well as downloaded to your device. For streaming movies and shows it has Netflix and Hulu Clouds. Twice better device - in both technical specifications and content offering.
    eco733
  • RE: Amazon Kindle, B&N Nook duel plays out on retail shelves

    Is kindle realy going to be in retail stores , if so which ones? Is the kindle made in America? Will the prices remain the same after they reach the retailers?
    gdunson
    • RE: Amazon Kindle, B&N Nook duel plays out on retail shelves

      @gdunson

      I've already seen ads for the Kindle Fire in Best Buy e-mails.
      bhartman36
  • RE: Amazon Kindle, B&N Nook duel plays out on retail shelves

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    sdgetdwe