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Amazon starts shipping next-gen Kindle, Sales outpace previous versions

By | August 25, 2010, 6:42am PDT

Summary: Amazon is now shipping the latest Kindles to customers—two days ahead of schedule. Meanwhile, the company said that the latest Kindles are the fastest selling in the device’s history.

Amazon said Wednesday that it is now shipping the latest Kindles to customers—two days ahead of schedule. Meanwhile, the company said that the latest Kindles are the fastest selling in the device’s history.

The Kindle shipments are roughly two days ahead of Amazon’s announced schedule, the company said in a statement.

As a refresher, Amazon’s Wi-Fi Kindle will run you $139 and the 3G/Wi-Fi Kindle will cost $189.

Amazon’s news comes a day after Barnes & Noble talked up its Nook e-reader and the e-book sales that go with the device. In addition, we’ll be talking to Sony about its Reader plans later today.

In a nutshell, the e-reader market is shaping up to be a three-horse race.

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Topics

Amazon.com Inc., Kindle Shipment, Sales Strategy, Sales Force Management, Sales, Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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