Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

AmazonLocal launches into crowded daily deal market with a twist

By | June 2, 2011, 11:03am PDT

Summary: As if there weren’t already enough daily deal sites to choose from, today we have another: AmazonLocal.

As if there weren’t already enough daily deal sites to choose from, today we have another: AmazonLocal.

Amazon’s foray into daily deals doesn’t come as much of a surprise. Honestly, it’s surprising that it took this long. Of all the corporations that should be involved with daily deals, it should be a site that has been known for online retail for years.

At first glance, Amazon Local looks like it would go head-to-head with Google Offers (which has already launched in Portland), Groupon, and everyone else at this point.

Basically, Amazon users can just head to the “Your Deals” section on the website, from where they will be brought to an online marketplace filled with vouchers and deals for products and services offered by local businesses in a customer’s specified area.

However, there’s one big difference with AmazonLocal versus the other daily deal sites. AmazonLocal aggregates deals from other providers without offering it themselves. Amazon.com Rewards Visa Card subscribers can also get up to five points for every dollar spent at AmazonLocal until December 31. After that, it’s a maximum of three points per dollar.

It looks like Amazon will be expanding coverage for this service soon, but so far it only appears to be available for Boise, Idaho. Until then, eager consumers can sign up for a notification on when AmazonLocal will be available in their towns.

Considering just how many daily deal sites there are these days, this could be a refreshing change and a very useful tool. However, it’s still only a matter of time until Amazon starts selling these offers themselves.

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Rachel King is a staff writer for ZDNet based in San Francisco.

Disclosure

Rachel King

Rachel King has no business relationships, affiliations, investments, or other potential conflicts of interest relating to the content posted in this blog.

Biography

Rachel King

Rachel King is a staff writer for CBS Interactive in San Francisco. Before serving as a contributing editor at ZDNet in New York City for two years, she previously worked for The Business Insider, FastCompany.com, CNN's San Francisco bureau and the U.S. Department of State. Rachel has also written for MainStreet.com, Irish America Magazine and the New York Daily News, among others. Rachel has a B.A. in Mass Communications and History from the University of California, Berkeley and a M.S. in Journalism from Columbia University, where she served as art director for the student magazine, Plated.

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RE: AmazonLocal launches into crowded daily deal market with a twist
webflvrecorder 27th Dec
I have so many Amazon points... and it looks like I'm about to get more!
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Here it comes
Robert Hahn 2nd Jun
They will rue the day they started this.

Sooner or later they will be deemed by a court to be engaging in local commerce, and be subjected to sales tax collection requirements.

After all the time and money Amazon has spent trying to stay out of the clutches of the sales tax collectors, I'm amazed they would touch this with a ten-foot pole.

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