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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

AMD delivers its 8- and 12-core server lineup; Preaches value

By | March 29, 2010, 2:05am PDT

Summary: AMD unveiled its updated server processor line, including 8- and 12-core x86 chips for the high-volume markets. Will the company’s value for good enough performance resonate?

AMD on Monday unveiled its updated server processor line, including 8- and 12-core x86 chips for the high-volume markets.

The platform, dubbed the Opteron 6000 Series, comes a week after Intel launched its latest server chips. Meanwhile, Intel on Tuesday will hold a server press conference that will unveil more on the server front.

AMD’s servers will get support from HP, Dell, Acer, Cray and SGI. Those partners will all announce new systems around the AMD platform. Acer plans to launch servers in Asia and then bring them to the U.S. later this year.

Dave Peterson, group manager for product marketing with HP’s industry standard servers, said that the company will roll out three AMD systems. It has 16 for Intel’s latest Xeons. When asked how an enterprise should weigh the AMD and Intel servers—given that both provide ROI when moving from a single-core environment—Peterson said potential customers should line the two chips side-by-side in their own data center labs.

Intel vs. AMD: Does the processor matter when buying servers?

With the Opteron 6000 platform, AMD is pitching a value play. The argument is that AMD will deliver workload specific performance, efficiency and power savings aimed at the so-called 2P and 4P server market.

John Fruehe, director of product marketing for AMD’s server and workstation unit, said the idea is to provide chips that appeal to customers that want more performance and scalability as well as those looking for more energy efficiency and lower costs. I had asked for specific ROI figures to compare with what Intel lined up and was told those numbers would be forthcoming later.

Also: Will Intel’s latest Xeon lineup be an ‘economic no brainer’?

AMD’s latest Opterons deliver performance two times of the previous generation 6-core processors, provide for more memory bandwidth and feature expanded DIMM capacity. In addition, the processors will be compatible with AMD’s next-gen processor core, called “Bulldozer.”

Add it up and AMD is pitching the cores, memory and price equation in an effort to reach value conscious customers. Among the key slides from AMD’s presentation:


As you can see, AMD isn’t getting drawn into a performance war that it can’t win against Intel, which has Xeon 6500 series chips north of 3 GHz. Instead, AMD is talking price, value for good enough performance. Speaking of pricing:

Will AMD’s approach gain traction in your data center and in what situations would the underdog chip maker be a better choice?

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Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic.

Disclosure

Larry Dignan

Larry Dignan has nothing to disclose. He doesn’t hold investments in the technology companies he covers.

Biography

Larry Dignan

Larry Dignan is Editor in Chief of ZDNet and SmartPlanet as well as Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also served as the East Coast news editor and finance editor at CNET News.com. Larry has covered the technology and financial services industry since 1995, publishing articles in WallStreetWeek.com, Inter@ctive Week, The New York Times, and Financial Planning magazine. He's a graduate of the Columbia School of Journalism and the University of Delaware.

For daily updates, follow Larry on Twitter.

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RE: AMD delivers its 8- and 12-core server lineup; Preaches value
chrisbinns 31st Mar 2010
12-cores running at 2.3 Ghz..

in a 2-socket server I could have:
24 cores running @ an aggregated 55.2 Ghz
using only a meager 210 watts.
96 GB of RAM per processor ( 192 Gb) in a blade server... Those BL465c G7 are going to look pretty sweet.

Awesome!
0 Votes
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Heres bit from 2 hours ago as story breaks....
VONDRASHEK@... 29th Mar 2010
With AMD's launch of its "Magny-Cours" Opteron 6100 processors today, another battalion in the x64 War of 2010 is moving into position, opposite the field from Intel's "Westmere-EP" Xeon 5600s. Tomorrow, Intel will roll out its big-gun "Nehalem-EX" Xeon 7500s, and in the second quarter, AMD will move its entry "Lisbon" Opteron 4100s into the front lines. The shooting will not wait until all the chips are in the field, of course, and this morning, the battle is already loud and smoky,Causilties & LitterBearercome in as Units Hit Market, Today Sides will Display Formations & Strenght in Early preDawn of Battle.

designed to scale up to 16 cores per processor, which is what is necessary to support the future 16-core "Bulldozer" cores in 2011. Bulldozer, which will plug into the G34 sockets used for the Opteron 6100s and the C32 sockets used for the Opteron 4100s).
integrated DDR3 main memory controller on the Opteron 6100s can support up to 1.33 GHz DDR3 DIMMs, delivering up to 42.7 GB/sec of memory bandwidth per G34 socket. That's 2.5 times the memory bandwidth of the Istanbul Opterons. If you want to use low-voltage DDR3 memory modules, then they top-out at 1.07 GHz, which means you get 20 per cent less memory bandwidth, but save somewhere around 10 per cent on the memory power usage for DIMMs.
AMD is supporting 8 GB DIMMs now with the Opteron 6100 systems, which means a two-socket box can support 24 memory slots (192 GB) and a four-socket box can go to 48 slots (384 GB).

twelve-core Magny-Cours chips provide about 88 per cent more integer performance and 119 per cent more floating point performance than the six-core "Istanbul" Opteron 2400 and 8400 chips they replace. Each 2 Bulldozer coes should render 1.8 times power of Single Core. Although New Module approach seems sure to increase final power condierably. While Mike Sips Mlk & honey, Early Bard Prepares Battle Plans. Paul Reveeeree', New Chips Ahoy, theGREAT White be amoung Flock. Dam Torpedoes, Launch When Ready Today. Squack,Squack, States Commodore Smidlap. Pengee' & Butterfly.
Just theFACTS, Jack: 6100 Numbers:top to bottom,6176SE,12Cor2.3Ghz12Mbcache105W$1,396/61742.2Ghz60W$1,165/,61722/1Ghz$989,/61681.9Ghz$744/,61362.4Ghz8Cores$744/,61342.3Ghz$523/,61262 Ghz$266/,6164HE1.7Ghz12Core65W$744/61282Ghz8Core$523/6124 1.8Ghz $455 when description isn't included that spec is same as unit to left that has that spec.

http://blogs.amd.com/work/amd-opteron%E2%84%A2-6000-series-platform-press-kit/


theBLACK Nightee'. PURE FUSION Master.
In short, yes. AMD is quietly driving price, performance, and power while Intel gets the credit for it with its late-arriving architecture which has serious flaws like 3 memory channels per CPU. All that results in is buying more RAM than you need to get performance bonus. AMD has a much more symmetrical, logical setup. The only real flaw is Java performance.
12-cores running at 2.3 Ghz..

in a 2-socket server I could have:
24 cores running @ an aggregated 55.2 Ghz
using only a meager 210 watts.
96 GB of RAM per processor ( 192 Gb) in a blade server... Those BL465c G7 are going to look pretty sweet.

Awesome!

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