AMD launches 'business class' Phenom, Athlon chips

AMD launches 'business class' Phenom, Athlon chips

Summary: AMD on Monday announced "business class" versions of its Phenom and Athlon processors for the commercial markets. The big pitch: PC manufacturers will maintain AMD's business class systems for 24 months to ensure that systems aren't phased out before they are deployed.

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TOPICS: Processors, Hardware
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AMD on Monday announced "business class" versions of its Phenom and Athlon processors for the commercial markets. The big pitch: PC manufacturers will maintain AMD's business class systems for 24 months to ensure that systems aren't phased out before they are deployed.

The chipmaker (all AMD resources) is angling to differentiate itself from Intel in the commercial markets and says that stability of platform is important to public sector purchases as well as enterprises.

Hal Speed, AMD's marketing architect, said that ensuring longevity of supply is critical for desktop deployments because sometimes the life of the PC cycle can undercut the time to deploy them. Speed also noted that AMD upped its warranty from one year to three years for its business class systems. "We were looking to remove complexity," said Speed. "IT departments don't like change."

AMD is looking to assure corporate buyers that its systems will have some longevity to accommodate longer PC buying cycles. Since these systems have up to a 24 month lifecycle companies won't have to change disk images of their desktops.

Among other components of AMD's business class effort:

  • Phenom X3 triple-core and X4 quad-core processors are featured as well as X2 dual-core processors.
  • OEMs can choose AMD 780V chipsets, ATI Radeon HD 3000 graphics or non-AMD graphics and chipsets.
  • AMD is introducing five new motherboards for system builders that will have at least 18 months longevity.
  • Business class commercial notebooks will be available in the second half.

As for OEM support, HP will have its HP Compaq dc5850 Business PC available Monday. Dell will use AMD's business class chips in its Optiplex 740 systems and Lenovo and Fujitsu are also on board.

It's unclear whether this business class effort will make a difference. For instance, if you were initiating a PC upgrade cycle today AMD's 24 months of stability would be a selling point. However, there are diminishing returns after a year.

Topics: Processors, Hardware

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3 comments
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  • One thing AMD has better...

    than Intel is the way the heat sink mounts. The four little pins holding the Intel heat sink to the main board is very mickey mouse. I've had the outer portion of the pin, what expands to hold the sink down, actually break. Plus the way it mounts actually has a tendency to warp the main board.

    Plus, the new 780G mainboards are awsome. Intel has nothing to match the graphics performance from this integrated solution.

    Intel may have the pure performance edge but it is not noticable on a business type desktop. And the rest of their total solution is weak compared to AMD's offering.
    bjbrock
  • RE: AMD launches 'business class' Phenom, Athlon chips

    After being burned by Intel in the early days, losing a budding buisness due to their lieing about the time frame they were going to support the pentium ,two days later announcing dropping it, destroyed my future in the computer building areana. Lost it all in two days, consider the ramifications this move would have had then.
    Consider that the programmers are not utilizing the 64 bit systems now available and all the 32 bit machines out there that are obsolete for no good reason! Consider the multiprocessors which are using emmulation to run at 32 bit.
    The change over to PCI-e which was done about the same time and AGP was still under utilized. This game has gone on long enough . to prove :the programming sector can not keep up , if they can't then why should all the new tech make functioning useful equiptment obsolete?
    Sanity is finally coming to the system via AMD thank God.
    morwen
  • RE: AMD launches 'business class' Phenom, Athlon chips

    Hi, yes I agree the standard Intel heatsink/fan assy with cheap plastic snapin are no good, they pop off in shipping alot. There are alternate like Vantec, etc that have plastic brackets that are screwed on and use the AMD styled heatsinks.
    Pyrotech_z