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Between the Lines

Larry Dignan, Andrew Nusca and Rachel King

Android tops iPhone, Windows, BlackBerry as leading smartphone platform

By | March 4, 2011, 6:54am PST

Summary: Because the Apple and RIM platforms are only available on Apple and RIM devices, and Android share is split by at least four manufacturers.

Google’s Android mobile OS is now the top choice of consumers.

The Android platform now accounts for 29 percent of smartphones, beating out RIM BlackBerry and Apple’s iOS, each with 27 percent of the market, according to data released today by The Nielsen Company. Windows platforms grabbed 10 percent of the market followed by HP’s Palm OS with 4 percent and Symbian with just 2 percent.

(Infographic: Manufacturer operating system share–smartphones, The Nielsen Company)

Because the Apple and RIM platforms are only available on Apple and RIM devices, and Android share is split by at least four manufacturers, that 27 percent share makes the Apple and RIM the top device makers. The distinction prompted a Nielsen blog announcing the survey results to suggest that the current winner of the U.S. smartphone battle “depends on whether you’re looking at operating systems or manufacturers.”

That’s a distinction Google need not sweat. As hardware becomes a commodity vehicle to reach the OS and apps, the only race that matters will be the race to lock up manufacturers, carriers and app developers to reach the masses. Google Android just took the lead.

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But wait there is another thing then just being open source...
MarlinUX 7th Mar 2011
Great to see a new set of updated numbers. But regardless of whether the platform is open or not there is another factor to keep in mind. Cheap telcom will always win...

I happened to be at the Verizon store during the openning day of iPhone sales.. This conversation happened several times while I was in the store.

Customer "I want one of those new iPhones",
Verizon rep "Great! they are $200",
Customer "$200! oh no thats expensive",
Verizon rep "How about an Android phone instead?",
Customer "How much is that one?",
Verizon rep "They are free",
Customer "I'll take that one..."

Follow our Mobile UX Blog at http://www.marlinmobile.com/blog
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Android is tops!
Dietrich T. Schmitz, ~ Your Linux Advocate 4th Mar 2011
Brought to you by:

Linux: Choice is good.
@Dietrich T. Schmitz, Your Linux Advocate
Welcome to the world of Open Mobile Architecture and free malware from official Google Market. wink
@Rama.NET
So let them have their malware, as long as they have the freedom to choose, it?s all good. wink
"Pundits" and "researches" always conveniently omit this fact that smartphone platform is only section of bigger mobile platform.

Apple activates about 20% more iOS devices that Google activates Android devices. This data was consistent during both Q32010 and Q42010.
@denisrs that would be inaccurate... It is less than 10% and this should scare Apple because they're using everything they got while Android is just getting started o. Tablets.
@Rama.NET I've had android since its launch and have NEVER gotten any malware or viruses and I download apps from the market almost every day. For that matter I have NEVER in close to 20 years gotten malware or viruses on ANY of my computers period but that's beside the point. Any platform has the potential for malware or viruses. It's not the platform that is the issue, it is the user.
@jon&beth
I agree with you totally. I was repeating the same mantra that DTS, DB and other Linux evangelists that post anything whenever there is a simple noise about Windows malware and they conveniently disappeared when there was news about malware that was part of Google market distribution.
@Dietrich T. Schmitz, Your Linux Advocate

Choice is good as long as it is Linux right?
@Dietrich T. Schmitz, Your Linux Advocate Despite the fact that I personally like iOS for mobile devices, I do agree with one thing:

Choice is Good

Beyond that...if you can't accept that people choose not-Linux, then piss off.
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Forgive them, please...
Solid Water 4th Mar 2011
@Dietrich T. Schmitz, Your Linux Advocate
I think I saw only one reasonable post below by john&beth. Others are like by kids who got their candies. wink

As for my family - everybody can comprehend English which is used to show what access is requested by a particular application. happy
@Dietrich T. Schmitz, Your Linux Advocate

Android is the top piece of spyware in the world. Of course, only Google gets the info for now.

This has little to do with true open source software, and I agree with you about Linux. What we need is a great open source, Linux based, mobile OS, without Google spyware integration.
Choice is a beautiful thing. One can't make a valid argument against having more choices in a society that pretends to be free. Thanks for giving us very good choices
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If there are 4, then there are 5
Robert Hahn 4th Mar 2011
@DonnieBoy The difference between Microsoft at 10% and HP at 4% is noise at this point; both companies have sufficient resources to plug away at this for a very long time. I'd say the guy to worry about is RIM. Where are WP7 and WebOS likely to make their biggest inroads? In the same corporate accounts where RIM gets most of its sales. For Microsoft this is a 'save the company' crusade, so they will spend infinite money and be absolutely ruthless in pursuing sales to these accounts. For HP this is more a business they'd like to be in than one they have to be in, but they will still spend Serious Money to pursue it. Both companies have war chests that make RIM look puny.
@Robert Hahn
For Microsoft this is a 'save the company' crusade

Really? I think you're high! Microsoft makes so much money off of everything else they have their hands in that a mobil OS is not necessary. They could be completely out of the mobil OS market and not have anything to worry about, at least not anytime soon.
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RE: Android tops iPhone, Windows, BlackBerry as leading smartphone platform
Dietrich T. Schmitz, ~ Your Linux Advocate 4th Mar 2011
@DonnieBoy
Haven't seen innovating like this since the 80's when MS didn't yet have a monopoly on software development.
@DonnieBoy,

For once...I agree with you. It is nice having 4 viable OS's to choose from.
Choice is always a good thing. I would like to see a pretty much even distribution of all the mobile OSes. But if thing were to stay the way they currently are, Id be just fine with that too.
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Now, if we could all agree that other peoples choices are valid for them and not project our preferences as the only correct choice and "the one true" OS. Of course then these blogs/forums wouldn't be quite so entertaining, so scratch that, keep being fanbois. : )

It's a great time to be a consumer of smartphone technology. Innovation, choice and competitors trying to beat each others brains out in an highly competitive market. Consumers win...other than the occasional "buyer's remorse" because something better just came out.
I think this is a bit misleading. It should say that Android tops others in the US. World wide I believe Symbian Devices by Nokia still control the market.
@mgrubb@...
Yes, you are absolutely right and if we take worldwide picture I think Android is at 3rd place.
@mgrubb@... The blog relates to "smartphones" not all phones. Worldwide, symbian smartphones are much less than android, iOS and RIM.
@mgrubb@...
The link above does say U.S.
h-t-t-p://blog.nielsen.com/nielsenwire/online_mobile/who-is-winning-the-u-s-smartphone-battle/
Well the consumer has a choice when their contract runs out. Consumers can't even upgrade to another phone carried by their same carrier the 1st year after purchasing a phone unless they throw out a couple hundred dollars. I purchase an Iphone 3GS and couldn't even upgrade to the Iphone 4G for almost a year after it came out. Instead I upgraded to a HTC Inspire.
@jblazsek@...
The price you pay for receiving the subsidy.
sorry to tell you this but hardware is not a commodity. hardware is what makes the iphone so unique, and what happens if apple completely redesigns the hardware again? its the hardware which made the iphone a visionary product to begin with.
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Who cares?
MSFTWorshipper 4th Mar 2011
Apple makes 60% of all the profits in smartphones! CASH in the bank is the first, second and ONLY thing that matters in BUSINESS!!!!
If this were a boxing match Apple would looking like Spinks in his fight against Tyson... Androids rise to #1 is dizzying by any standard and they've achieved something that Apple set their sites on but failed to attain.
The Android system is simply great. The hardware is much less expensive than the others Plus there is an app for almost anything your heart desires. Majority of apps are free and those that you have to buy are dirt cheap. You cannot ask for a better deal. The only downside is the short duration of the battery but there are rumors that long lasting ones are on the way. It is so much as a mini PC that we are using our desktops less and less.
@mgrubb: in 5rs, the mobile market will be the ONLY market as consumers seek an always-available device. In the final analysis, the uptake of the iPad is its mobility - portable, long battery life and always-on-net experience. Microsoft recognises it is fighting for its life - corporate and consumer - and it competitors know it. 30+ years of unrelenting battles across all fronts tells a story that has a predictable ending. If they don't win outright, they will not lose either.
Then what? The Android phone is an iphone like items. Big screen, soft keyboard, running gimmick Apps. Those features were being laughing at when the 1st iphone introduced, now everybody copy & now they said they success. Ha!!
Great to see a new set of updated numbers. But regardless of whether the platform is open or not there is another factor to keep in mind. Cheap telcom will always win...

I happened to be at the Verizon store during the openning day of iPhone sales.. This conversation happened several times while I was in the store.

Customer "I want one of those new iPhones",
Verizon rep "Great! they are $200",
Customer "$200! oh no thats expensive",
Verizon rep "How about an Android phone instead?",
Customer "How much is that one?",
Verizon rep "They are free",
Customer "I'll take that one..."

Follow our Mobile UX Blog at http://www.marlinmobile.com/blog

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