The media wasn't summoned to a splashy event. Steve Jobs didn't take center-stage. And there were no random celebrity appearances. Still, Apple made some product announcements today, including a refresh to the iMac and Macbook lines.
For the Macbook, the message is "More features, same price" as the company delivers features it's been talking about for some time now - an LED-backlit display, a glass multi-touch trackpad and new battery that promises up to seven hours of life. At $999, the new 13-inch Macbook is being marketed at consumers, students and first-time Mac buyers.
As for the iMac, you can see the biggest selling point with your own eyes. The company is playing up LED-backlit 21.5 and 27-inch widescreen displays, which use a new edge-to-edge glass design. It's also highlighting the the iMacs, which start at $1,199, as being the fastest ever, using Intel Core 2 Duo processors and Core i5 and i7 quad-core processors.
The company also announced some improvements to the MacMini - it's faster, comes with more storage and double the memory. In addition to the $599 and $799 models, the company is also now offering a $999 Mac Mini that is configured with Mac OS X Snow Leopard Server, which features two 500 GB hard drives.
Finally, the company also introduced Magic Mouse, a innovative new wireless multi-touch mouse that comes with the new iMacs or can be purchased separately.
The products are all available today.