Apple confirms White iPhone 4 will launch on April 28th

Apple confirms White iPhone 4 will launch on April 28th

Summary: Nearly a year after the iPhone 4 was initially released, Apple has finally confirmed that the white edition of the iOS smartphone will debut on Thursday, April 28th.

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Nearly a year after the iPhone 4 was initially released, Apple has finally confirmed that the white edition of the iOS smartphone will debut on Thursday, April 28th.

Apple’s senior vice president of Worldwide Product Marketing, Philip Schiller, said in a statement:

The white iPhone 4 has finally arrived and it’s beautiful...We appreciate everyone who has waited patiently while we’ve worked to get every detail right.

"Waited patiently" is an understatement. It's been a long road of delays and rumors surrounding this lighter-hued device. When the black iPhone 4 debuted in June, Apple said the white model would follow in July. Then it became late 2010. When that deadline passed, rumored sightings of store signage became all that the white-iPhone-4-hopeful had left to hold onto.

And just when this model was all but forgotten, Bloomberg reported in early April that Apple was finally ready to start shipping the white iPhone 4 "within a few weeks." After the (legit) white model popped up with carriers in Europe, it became clear that this was finally the real deal - even though some sellers started a bit too early.

So as of April 28th, the white iPhone 4 will be available in over a dozen countries, including the United States, where it will be available at Apple Stores, AT&T and Verizon Wireless retail locations and select Apple Authorized Resellers (i.e. Best Buy).

Pricing isn't much of a surprise either: $199 for the 16GB model and $299 for the 32GB model with the signing of a new two-year service agreement.

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Topics: Apple, Hardware, iPhone, Mobility, Smartphones

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15 comments
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  • RE: Apple confirms White iPhone 4 will launch on April 28th

    Who cares? My black IPhone 4 does everything the white one does.
    mcfant
    • RE: Apple confirms White iPhone 4 will launch on April 28th

      @mcfant
      Apparently the world is anticipating this more than the royal wedding. Deserves at least 3 articles tomorrow as well as a live blogging of the stores opening. I wonder if they will wait till 5pm to launch them.
      Admin71
      • RE: Apple confirms White iPhone 4 will launch on April 28th

        @Bookmark71 I hope so, because if there's one thing hypple fanbois love, it's spending several hundred dollars on the same product they already own!
        jmwells21
  • RE: Apple confirms White iPhone 4 will launch on April 28th

    Agree, who cares. Let's get the iPhone on any network, give it greater functionality, etc.
    nrkmann9
    • RE: Apple confirms White iPhone 4 will launch on April 28th

      @nrkmann@...
      You can buy iPhones outright unlocked in Australia...
      scottybutler_108
  • what are the new details, phone has been completely re-designed

    Look at the outline it looks like the antenna has been changed. this is not your vanilla iphone4
    motorcontrol
  • Message has been deleted.

    xiaojiekaqq
  • RE: Apple confirms White iPhone 4 will launch on April 28th

    BFD. Who cares what color the toy is.
    canewshound
  • RE: Apple confirms White iPhone 4 will launch on April 28th

    The alternative to our technology is a handful of air. Many places on the planet have just that with a dictator to match. Just be happy we have some technology, even if you personally don't want this or that "thing".
    trm1945
  • RE: Apple confirms White iPhone 4 will launch on April 28th

    I think the Ladies, are going to demand a PINK one.
    blackjack861
  • RE: Apple confirms White iPhone 4 will launch on April 28th

    Agree, Who cares what the iToy looks like on the outside?<br><br>90% of the outside is guaranteed to be covered up by protective cases anyway <img border="0" src="http://www.cnet.com/i/mb/emoticons/silly.gif" alt="silly">

    BTW, what's with the easily-visible light sensor above the speaker?
    MrElectrifyer
  • RE: Apple confirms White iPhone 4 will launch on April 28th

    White you say, WOW! WHITE! okay so what now? Do we have to wait a few months to get the whitegate scandal?

    The reason it is white is because it has past through the hands of God, it is pure and blessed by angels. When you buy one you are not just buying a phone you are buying your small piece of heaven. Even on the most cloudy of days trumpets will play, the clouds will open and scintillating corpuscular rays will dance upon your face.

    NO IT WONT IT'S A BLOODY WHITE PHONE! Gez I'm off to watch paint dry.
    Horus418
  • So what!

    Big deal
    Psufan
  • wondering....

    anyone can explain why it couldn't be productized at the same time when iPhone4 black was released?
    cp_
  • RE: Apple confirms White iPhone 4 will launch on April 28th

    It took Apple a year to change the color? And the fact that they did is newsworthy because!?
    richdave